My fiancé began his ring search knowing almost nothing about diamonds but was willing to explore…read moreand learn. He visited several jewelers across OC, from large retailers to family owned stores and even some that were recommended by other friends/family but none compared to the genuine care and honest customer service he received from Kathy and Jenny here! I came with my fiancé on his first visit here to get sized and choose some shapes that I preferred. Kathy patiently walked us through sizing and explored different shapes with zero pressure and so much patience. We loved how relatable she was and how natural and genuine our convos went! When he returned on his own, Jenny took her time to educate him fully and showcased her expertise (being in the business for 30+ years) and made sure he truly understood every detail, not just the 4 C's, but things other stores never even mentioned so he could feel confident making such an important decision. They actually encouraged him to even take his time and check out other places to make sure he was confident in his decision. This kind of customer care made all the difference! I didn't see the ring until the proposal, and it was absolutely perfect! But what makes it even more meaningful is knowing how much thought, care, and intention went into choosing it and how much of that came from the guidance he received there. I really can't thank both Jenny and Kathy enough for making his experience so smooth and seamless! If you're starting your ring journey and feel overwhelmed, go to South Coast Jewelers. They don't just sell you a ring, they make you feel confident, excited, and taken care of which makes this kind of experience so much more priceless.

If you're looking for a mom n pop jeweler you have found them in south coast jewelers! We shopped…read morearound oc for a couple months we visited this jeweler twice after having subpar experiences elsewhere. Everyone we encountered was so kind and informative not at all pushy or car salesy. We eventually found my dream ring and couldn't be happier!

I wish I had gone to Simone & Son first. After another jeweler damaged the delicate details on my…read moresentimental ring and refused to make things right, I was heartbroken. Simone & Son listened with compassion, came up with a thoughtful restoration plan, charged half the price I'd already paid elsewhere, and returned my ring in just three days. The craftsmanship exceeded my expectations. My ring is beautiful again, exceeding my expectations and I couldn't be happier. Their kindness, professionalism, communication, and attention to detail were outstanding! They've earned a customer for life. Thank you Shant, JJ, Angela and the jeweler/stone setter, whose name I don't know, but will always be grateful for. You're a true artist.

Simone & Son was the first place we went to ring shop on a whim found from Yelp, and when deciding…read morewhich jeweler to go with, we kept landing back here. I came to them with a laundry list of mismatched things I wanted in the rings, but Angela's knowledge helped me narrow down what I actually wanted - an engagement ring and wedding band from a different jeweler but have S&S execute the customization to fit my diamond. Shant was very patient and delivered beautifully with my dream rings to real life. Long story short, I'm extremely happy with the final products! They offer lifetime warranty on the smaller looser stones, reasonable pricing for customizations, and excellent customer service.

I stopped in to have my watch battery changed. Pierre was not only fair priced he was also wry…read morecharming to chat with while did my repair! He interrupted what he was doing with another gentleman in the shop with his gorgeous black lab Rocky to help me. I will definitely be back

Had a wonderful experience shopping here today! We stopped in to look for a bracelet for my…read morebirthday, and Pierre showed us so many beautiful pieces at great prices. I ended up choosing this gorgeous diamond bangle, and I couldn't be happier with it. If you're looking for quality jewelry and excellent customer service, I highly recommend stopping by. I can't wait to come back and shop for more. Thank you, Pierre!

I've been buying watches from this store for nearly a decade, and the experience has always been…read moreexceptional. The entire team is professional and welcoming, and John R is especially knowledgeable and a pleasure to work with. I can't recommend this store highly enough.

Outstanding Luxury Experience! I had an incredible…read moreexperience purchasing my Omega Seamaster Aqua Terra here, all thanks to Ladan Ebadi. She is an exceptional Omega Sales Advisor--warm, friendly, patient, and deeply knowledgeable about the brand. Ladan built absolute trust right away and answered all my questions with genuine care and professionalism. The Store Manager was also highly professional, respectful, and welcoming. If you are in the Newport Beach/Irvine area and looking for a luxury watch, I highly recommend asking for Ladan. Five stars all the way!

We had an absolutely fantastic experience with Liberty Diamonds for all of our wedding jewelry…read moreneeds, and we cannot recommend them highly enough! From the very start, my husband worked closely with Troy and the team to design a truly beautiful custom engagement ring. It turned out more perfect than I could have ever imagined. When it came time for our wedding bands, we purchased two wedding bands for me, and Troy helped us design a gorgeous, unique custom wedding band for my husband. The level of personalized care we received made a potentially stressful process fun and exciting. We couldn't be happier with our rings, and we will absolutely be going back to Liberty Diamonds for all of our future jewelry purchases!

My dream ring was made here!…read more My fiancé and I had the pleasure of designing our engagement ring and wedding bands with Liberty Diamonds, and the entire experience exceeded our expectations. Everyone we worked with--Troy, Cristina, and Jack--was incredibly knowledgeable, passionate, and genuinely invested in helping us create our dream rings. They made the process feel easy/less daunting by guiding us through every step of the way and never once pressuring us, but always educating us on diamonds and etc. With their support, we picked out literally the most perfect stone and our design sketches came to life! I couldn't be happier with the final result--I catch myself admiring my ring every chance I get! They have become my go-to jeweler. Communication is always clear, their lead times are excellent, and they are an absolute pleasure to work with from start to finish. I also love that they offer complimentary diamond cleanings, which is such a nice added touch. I highly recommend Liberty Diamonds to anyone looking for engagement rings, wedding bands, or a jeweler they can trust!

So thankful to have found George! For years I have been…read morepiling up jewelry that needed repairs, altering and cleaning. I finally took it all in! He was prompt, fair and very professional on how to approach each piece. Some was fairly new and straightforward, but I had a very old bracelet with over a hundred diamonds that really needed special care and a wedding ring that needed rebuilding. He did it all! I highly recommend this very trusted jeweler to .

George is amazing. He fixed 3 of my items and it was very reasonably priced. Definitely look him up…read morefor all your jewelry needs.

Big shout-out to my friend Victor. I had been searching for a specific piece of jewelry and had…read morecontacted two other well-known jewelers due to their mainstream status before reaching out to Victor. However, it was Victor who came through in the end. Less than 48 hours after contacting him Victor sends me a picture of the exact piece I had been looking for. Victor is a legend and a genuine enthusiast in the world of watches!

The watch looks great. The value was good. Plus it's next door to a great bakery, sandwich place.read more

I was looking for a trustworthy jeweler, and a friend recommended this place. I needed to have my…read morering resized, and they even let me watch the process. They did an amazing job, and I really appreciated the transparency and care they took with my ring.

Jules is a master craftsman he does beautiful work. You don't see handcrafted work with attention…read moreto detail like old world craftsmanship I had him make me an eternity ring that I think is absolutely beautiful. He also has worked on my watch for a service that was such a fair price compared to the dealer.