Cancel

    Open app

    Search

    Colonial News Photos

    You might also consider

    Recommended Reviews - Colonial News

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    10 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    Verify this business for free

    Get access to customer & competitor insights.

    Verify this business

    Clipper Magazine

    Clipper Magazine

    1.0(1 review)
    2.1 mi

    Clipper lost me over $30,000! No joke! Please read this if your business is a professional service…read morebusiness (such as law firm, doctor, financial advisor). Long story short, I knew a rep there for years. Decided to advertise twice with them. Did a front and back cover and a direct mailer insert. First, I saw these reviews about how bad they were. But.... I noticed that most only stuck with Clipper for one ad. Realistically, you need consistency in your ads. I've done other mailers with other companies, online ads and it takes about a month or two for results. So... that's why I did two months in a row.... I MADE 5X MY MONEY! I know what you're thinking... "why then did you lose so much with them"?? Well.. seeing quick results I took all that I made (over $30k) and signed a once year contract for multiple ads. Front/back, regional, etc. Clipper likes to advertise about a 1% response rate. So I'm thinking "even a 0.5% is good". But... suddenly the third ad bombed. Not even one call. Same with the fourth. Was I worried? No. It's a law of averages. Some will do well some months. Others wont. My business is also seasonal, so 3 and 4 hit kind of close to the holidays. But then, 5-7 bombed too. 1 call. Really, 1 response. At this time I also hired a marketing consultant. He knew right away what the issue was. Not so much the ad but the medium. Meaning, Clipper is really for home improvement and restaurants. Not for professional services like law firms. While they are trying to diversify away from this, most of their stats are more based on restaurants/home improvement. After all, if prof. services get 0% response rate and restaurants get 2% (split 50/50), that averages out to a 1% response rate that they then tell you ;) We changed up the ad to make it more fresh, but it still only got a handful of responses for the last few. Plus, towards the end, my inside ads went to the back. Last few pages. Which Clipper claims 50% of their readers read all the way to the back. But again, what does that really mean? If 10k mailers but only 1k actually read it. Then that means only 500 will even see the back. Maybe just flip through. "There are lies, damn lies, and then there are statistics" ;) And that's what anyone needs to be careful of. HOW DO THEY GET THESE STATS THEY PROMOTE?? As you can see, stats can be misleading! They say 10k mailers and make it sound like 10k readers... but that's probably not true. They don't actually tell you what the reader numbers are if you press them. They fall back to "10k mailers" or 25k, whatever the size is. As for my biz- those first few calls and client was just beginners luck. My ad was new, sparked a few people's interest and the client was in the right place at the right time! Those things do happen. But trying to repeat results didn't work. Clipper also tries to lock you in making it impossible to get out of the contract, without a lawsuit, which.. I'm thinking of doing anyway just to stick it to them. If you are a restaurant or home improvement business, maybe it's for you. But do no more than 4 months in a row as a trial run! Don't let them lock you in! Plus, yes, I've done direct mail before and loved it! But Clipper is at least double $$ normal direct mailers are! But the idea is "more coverage and Clipper is a 'trusted brand'" That's their spin! But that only makes your breakeven, a larger target! If if they bomb.. well you read the review ;)

    Books-A-Million - Booktok spicy section

    Books-A-Million

    3.6(9 reviews)
    2.7 mi
    $

    It's so rare to find a large bookstore, especially at malls nowadays, even if it is a chain. This…read morelocation is HUGE, the book selection is deep enough to make me lose track of time, and the staff recommendations usually end with me grabbing one book more than I intended and/or adding 15 more to my to-read list. Ansley's talk about the book nerd tchotchkes - unmatched. Dangerous. A true test of self-control. If you've ever wanted socks, mugs, pens, puzzles, stickers, or stuffies that loudly announce I READ, this is your spot. They do tend to run pricey, but I think that's typical of all mall stores, and I'd rather buy from a local shop than Amazon if I can help it. Theres a BAM membership you can sign up for that helps, and they do occasionally have nice sales, so just be on the look out for those if you're looking to save a few bucks.

    While there's a wide selection of items, doing your homework you'll find that majority of the items…read moreare overpriced in comparison to other local merchants by a few dollars or more. Still I entertained the notion of supporting the local merchants in a brick and mortar store. I approached the checkout counter with over $70 in merchandise and was rung up. The sales associate then asked if I wanted a bag. Of course I wasn't going to juggle all the merchandise throughout the rest of the mall without a bag so I said, "Yes, please." She then told me that would be $1.99. I was absolutely dumbfounded and taken aback, half tempted to just walk out and not purchase anything, but remembered they were for gifts and I didn't have time to ship them. Next time I will certainly preplan and avoid this store. I'd rather purchase and pay for shipping than for the gas to travel here, the inconvenience of standing in line, having to lug purchases throughout the mall and back home... and be charged $2 for a bag to carry my purchases. This is just in poor form to scam customers into purchasing a bag after you ring up a large order! It's just not worth the hassle. I asked for a free plastic bag and was informed they will no longer provide them. The store is well stocked and organized, but all the items can be obtained elsewhere for less of a cost and more convenience to ship to your front door or remember to take your own bag if you plan on shopping here. Highly disappointing and I'll no longer be shopping or supporting this store.

    Photos
    Books-A-Million - Classics section

    Classics section

    Books-A-Million - Sci-Fi & Fantasy section

    Sci-Fi & Fantasy section

    Books-A-Million - Funko Pops

    See all

    Funko Pops

    Colonial News - mags - Updated July 2026

    Loading...
    Loading...
    Loading...