Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

i was gifted a marcum pursuit sd+ for Christmas. My dad had bought it the 19th of December. it…read moredidn't work and i couldn't register it due to "invalid product id" on the 25th. the store would not give the money back nor will they exchange the camera for another. The owner stated that he stopped buying this brand camera because of all the issues. my question is why is he still selling them and not backing them?

I can't speak to the quality of the shop, but I can speak to the quality of the staff. We took an…read moreimpromptu day trip to Minocqua and decided to hit up the disc golf course. Lo and behold... We forgot our discs. We called around to see if any local stores had them - thankfully Dewey was the first place I called! I spoke to (Bryan? Ryan?) and it was meant to be. Turns out they don't stock them, but (Bryan? Ryan?)was a pro disc golfer and knew just where to send us! If the stores failed us, he joked he had some in his trunk. Thankfully for him, we were able to grab some from the store to destroy instead. Next time we're in the area to fish we know where to stop!

This is the only place that I get fishing bait and bow gear! I love supporting small businesses and…read morethe owner/cashier is so nice! Her very docile friendly dog is even able to roam the place and it's fun to pet him and ask him which bait to get! Haha! They have everything I need! Yes it is at small business prices but hey they don't have the kind of income that chain stores get (honestly big box stores shouldn't get so much business anyways)

From the owner: Family Owned and Operated, Authorized PSE Archery Dealer, Live Bait, Hunting and Fishing Supplies…read more Minnetonka Moccasins, Stormy Kromer Hats.

Nice folks here sell fishing goodies; also a fire warden if you need a burn permit.read more

Really nice people offering the staples for a successful fishing trip in the northwoods on or…read morearound the LDF reservation. Offering everything from licenses to lures to 12 different minnows, leeches, and nightcrawlers, stop by and see them for your needs. I miss Fishin' Bum, but now we have Bill and Linda!

Indeed under new ownership! Small but charming store with very helpful attentive staff…read more Has everything the serious fisher could need. Not sure why the previous owner inspired such low ratings but I saw only good things here!

Under new ownership! You'll struggle to find a better selection anywhere in the northwoods. Custom…read morecolors, high end tackle, they have it all! The new owner and family were extremely friendly and helpful when I stopped in. Glad I did! Guides choice will be back to the top of the list when I'm looking for bait in ER

Perfect shop for all your musky needs. This place has…read moreeverything -- live bait, reels, rods, and all the essentials for fishing in the area. A great local spot for anglers looking to gear up before hitting the water.

Had a great experience here ... got a few lures and some advice on how to fish them. They have a…read morefantastic selection of just about anything you could want musky fishing wise. Kid in a candy store if you come here in person. I have yet to catch that elusive big musky, but these guys gave me some good pointers as I continue my pursuit!

Everything you need here and so helpful and friendly too! On your way into town, easy drive in and…read moreout.

Everything you could need for your canoe trip in terms of gear or clothing!…read more All I needed on this day was underwear (hard enough to find in a tourist trap town) and this place had it! The staff was friendly and kind and I was in and out of there! This is your place!

This is an amazing clothing, retail location that has a lot of popular sportswear and outdoor wear…read more They carry an extensive collection of outerwear and shirts from Patagonia, Carhart, Pendleton, and Columbia and more. They carry a wide array of footwear from Keen, Birkenstock, Merrill, Heydude (socks) and much more. The selections and styles are extensive. A++ Experience. The store is right by and shares the parking lot with the Ace Hardware.