Super impressed with this store. Owner was very knowledgeable on bourbon and tequila…read more Recommended a less expensive bottle over another based on his knowledge. Great selection in high end tequila and bourbon- I will be back!

5 stars earned for being the first liquor and wine store to open in Jefferson County since, oh say,…read morethe civil war. I may be exaggerating, but let's just say this business was well overdue, especially since one may only buy beer at the grocery store. We walked in 30 minutes after they opened, with about ten other jovial people. The staff was still entering in skew codes, so check out was delayed. No one cared. Why? Because it is still quicker than driving several towns away, and it was obvious they wanted to be able to serve the throng of people who had been stopping by all day. They were very kind, and warned us that there could be delays, as soon as we walked in the door. No worries, And welcome to the neighborhood! This shop will be happy to special order in your favorite vino or spirits. I was most supposed to see a decent wine selection, including some choice picks, as well as top shelf liquor I can not find in Morristown. Conveniently located off Highway 92, near the tire and tow shops, it is an easy run from both Dandridge and Jefferson City. Stop in and give these brave pioneers a warm welcome, and a little patience, while they settle in. Shop local, and your tax dollars will stay in this community. Bravo, Volunteer Spirits! Bravo!

I think this is my first negative review. It's been bothering me ever since so figure I need to…read morepost I shopped at The Cellar yesterday based on reviews and recommendations. I received the opposite of great customer service. The cashier was neither friendly, knowledgeable nor willing to help me with my inquiries. My first time here and lack of knowledge regarding organic wines (need for visiting guests that have allergies to sulfates) the clerk said I'm the last person you can ask about wines. Ok, I'll try Goggling some brands. When I asked her if they carried any of the brands she said I have no idea but couldn't help me locate any on shelves even though we were the only customers. Then at cashing out my husband requested military discount which they do offer, clerk said yes she will give us discount. He showed his ID, she cashes us out. I check receipt (+$100), I don't see any discount. I ask her to confirm discount and her response is, oh well, I don't know what to tell you I thought I gave it to you, nothing I can do now. Shrugs her shoulders and turns away. First and last visit to this store. I don't often buy much wine or liquor but like to shop local and shop frequent for all things from groceries to household goods and this was the worst service I have yet to receive-period. I'll take my business elsewhere.

This liquor store is amazing not only is it clean and organized but it also has great selection of…read morewine and hard liquors the people there are very sweet as well !

Great selection- fair prices on rare bourbon, at least what was for sales behind counter. Will…read moreshop there again.

This has quickly become one of my favorite liquor & wine shops in the Morristown area, I also…read morethink the town would agree w/ me on this one. They use to be one of the smaller stores until they did major renovations buying the property next to them & doubling the size. They have some of the best prices in town along w/ one of the best selections of booze (liquor, wine, beer, accessories). They even have a moonshine shack inside. The lady who runs this place is exceptionally nice and so is her staff. If you are ever in search of something you can count on her to find it. Love this place and hope you will too! Did I mention they have a chilling machine? All you have to do is put your bottle in the chilling machine for a couple minutes, and then boom, you have a cold bottle of booze. It's the only one in Morristown, and no where surrounding has one either (unless you drive 45 minutes to Knoxville). Hope this helps!! Cheers & Enjoy!

Service was friendly and knowledgeable, from the outside I was not expecting much inside, but looks…read morecan be deceiving! Prices were okay, better at larger places. But I also like supporting these small businesses. Their selection was good, hello, we scored a bottle we have been having a hard time finding! We will come back. When in the area.

Pretty decent prices. Excellent service and very knowledgeable when it comes to different liquors…read more I wish they would hire me.

This the most organized and cleanest liquor store I've ever been to. It's next to the Shell Station…read moreand there's plenty of parking. You walk in and it's spacious and everything is categorized. You have a section for moonshine, wines, liquors, bourbon, whiskey, craft beers, tequila and more. They even have hot sauces, snacks, and ice to go. We mainly went for local craft beers and a bottle of vodka. For parties and big events, I would come here. It's nice and classy. Has a nice selection of booze all around at a reasonable price.

Back to leave another review. This place is always clean and well maintained with a staff that is…read moreout of this world helpful and engaging. They offer food snacks that provide a nice convenience but it's the sought after bottle selection that matter to be. Many liquor stores exist in Gatlinburg but if you are looking for unicorn type bottles like; Pappy Van Winkle, Weller, Elmer T Lee, Rock Hill Farms, etc. You have a great change of finding rare bottles here. This is the areas biggest store and biggest selection. I picked up this bottle of Old Forester Birthday Bourbon just last week.

They are reducing their wine selection. More towards moonshine and liquor. Go to a 'package store'…read morefor a better selection

Great liquor, wine & beer shop in Jefferson City. Its in a shopping center right off of 11E,…read moreacross the street there is a shopping center w/ a Tractor Supply Store & a Goody's. This is definitely the friendliest liquor & wine shop in town. They have the largest selection of wine w/ the best prices in Jefferson City. If you are in search of something then just ask the owner Rus & he will gladly do his darnedest to get it for you, or he could possibly tell you about another product that might just be as good. They also have tastings & run specials. They have a great selection of liquor & beer and have just about any mini bottle you could imagine. If you are in the area you must check this store out, as it has quickly become the favorite between locals, and myself. Oh yes they also carry mixers for your cocktails. Cheers & Enjoy!!

This is a great store on the East Side of Morristown. It's located across from the mall, behind…read morethe Hardee's on the other side of the railroad tracks. A guy who works there named Boz, is the reason why myself and so many others continue to support this place. Boz has been there for over 20 years, and has plenty of customers that have become his friends and come in to shop & hangout. They have a nice selection of liquor and wine & if you are searching for something, just let them know and they'll try and get it for ya if they don't already have it. If you find yourself thirsty and are in the area, go check them out, I don't think you'll leave empty handed. Cheers & Enjoy!

Pricing--competitive!…read more Location--easy to find! Parking--plentiful! Staff--AWESOME on every single point! Selection--SUPER! They had some brands and specialty items I can't find easily. Overall--unbeatable!

Was harassed and screamed at by a disgruntled worker. Just here on vacation trying to get some…read moresnacks. Apparently he wanted to close 4 mins early and yelling at your clientele is the proper way to go about it. I'd highly recommend going to the Goodstop down the street. This place deserves to go out of business.

This gas station doesn't put prices on anything in the store. How is this even possible?? I asked…read morethe dude where The prices were. He said "we ain't got none." I said you're kidding right. He replied, "does it look like I'm kidding". Did that just happen?