The setup of this Duty Free Shop is very clever if you're the store looking to attract customers. On the other hand if you're the customer it is wise to look out for your wallet. After my cruise ship had arrived in Cozumel, anyone looking to "arrive" in Cozumel, had to first walk the entire length of this store. You have to show your cruise card and pass security.
There are a ton of people in this store, even if I had any intention of making a purchase, you can't stand in one spot for too long, as you'll be in someone's way.
As far as merchandise there's everything here, from fine fragrances, to liquor, to cigars, to jewelry and chocolate. Additionally you'll also find touristy t-shirts and souvenirs. Of course, you'll need to pass through all of this again once you're looking to return back to the ship.
Some items are more expensive than what you'll find in the US. They accept US Dollars as a form of payment.
I personally found this to be a "begging to be sold" concept with pushy sales associates to seal the deal. read more