Broadway Paper is a very unique one stop shop for all your stationary desires! It's located in the…read moreHistoric Third Ward. I visit the store every time I'm in town and am always amazed at all the new and different items they offer. They have a super friendly staff to help you find whatever you're looking for. They have stationary in every color under the rainbow, one of a kind gift wrapping sheets that cater to anything from a map of the world to species of bugs and birds, writing journals, writing instruments, wedding invitations and collections of card/gift items for ethnic holidays that you don't see in other stationers!

This may very well be the happiest place on earth, no offense to Mickey Mouse. Ever since I was a…read morechild I've loved stickers, drawing, colorful things, journaling -- all those types of things. I got my very own set of personalized stationery when I was 13 and thought I was THE SH*T (Reader: I was, in fact, not.). My first job was at a gift shop and my favorite part was wrapping presents. Walking into Broadway Paper was like going to Mecca. HUGE selection of gift wrap. Gorgeous pens all in a row. Stickers. Notebooks. Plushies. Gifts for everyone on your list. Wisconsin merch. Everything is so colorful and happy. I could have easily gone broke in there but limited myself to a handful of cards, a Christmas ornament, and a vinyl sticker. I thought the prices were fair -- I've seen similar cards on Etsy for the same price. I would 100% come back here next time I'm in MKE.

This store has a lot of cute cards, stationery, and little gift type items. Some of it is a little…read morepricey, but a lot of it also seems to be locally made. I didn't purchase anything so I can't speak to the service, but it was a fun shop to look around in.

Strolling down State Street, doing some window shopping. Found this gem of a card store. Love shops…read morethat have a wide selection of greeting cards and other gift items. The staff were friendly and helpful, and able to point me in the right direction. Found a bunch of hilarious (somewhat sarcastic) cards that almost had me rolling on the floor. Thought I was ready to be checked out, and then found a few more fun items at the register. I had to will myself to leave the store before I found more items (and spent more money). A great place for cards and other thoughtful gifts.

Great independent bookstore, with an eclectic and inclusive selection, friendly staff, and a cute…read morechildren's section in the back. I liked the staff recommendations and display tables - made me want to read everything... and I would've brought them all home if money weren't an issue. Well worth a visit if you're in Madison!

LGBTQ+ friendly, women owned local bookshop! Walls and walls of books everywhere you turn!…read more They do require face masks and provide free ones at the entrance. Retail prices on books, but they offer book clubs, open mic nights and lots of other fun/free events!

Hatch and Hazel share the same space, I believe? I couldn't tell which store I was in? The prices…read moreare definitely in the higher-than-I'm used to side, but I appreciate the work is local and artists deserve a fair wage! I picked out a super soft music-themed t-shirt and socks as a gift and the person really liked it! Friendly service! She was very welcoming even when I ran in 15 mi utes before closing this most recent. I promised her I'd be quick and I was in/out in just 7 minutes!! Last time I got to check out more of the cool pottery and art. Beautiful work. Love the unique cards and decals. Perfect for housewarming gifts, birthday or Mother's/Father's Day presents.

I could have easily spent hundreds of dollars in Hazel! They have an excellent selection of…read moregreeting cards, trinkets, and local art. Such a cute shop to buy gifts or something for yourself!

Always helpful service. Great selection of items. Have some fun off beat stuff for gifts.read more

Brought my son in this time for some sketch items and I got myself the same items for only 45…read moredollars. They have great deals for holiday items! Great selection and service as always.

Paper Source consistently delivers very creative and fun cards for any special occasion. The card…read moreselection is very good with cards ranging from celebrating birthdays to lifetime milestones. I do enjoy the attention to detail that is shown with each card. The paper source store on hilldale is very clean and well-organized. The price is a bit on the higher side ($6-$10), but the uniqueness and attention to detail make it worth in my opinion. Overall, would recommend for anyone who is looking to get a card for a special person.

This is one of those places you kind of black out with giddiness and leave about $100 shorter…read more Designed by women addicted to paper FOR women addicted to paper, it's the place where you have to trade a LOT of paper for better, prettier paper. You feel me? Yeah. Retail crack. Are you super into bullet journaling? THIS IS THE SPOT!! They have washi tape, washi stickers, hand-printed mulberry sheets, journals, planners, rubber stamps, clear stamps, greeting cards, party supplies, stationary areas sorted by theme, perfect gifts for paper and sticker misers of ALL ages, and a clearance section that's somehow just as pretty as the rest of the store. I think I was running a fever by the time we left--everything was just so darn CUTE! They even have a counter-height table for teaching new skills--and if I'm not mistaken, you can have PARTIES in there! Just imagine... a card-making party, where you invite ALL of the friends you'd send cards to! I love, love, LOVE this store. My boyfriend? Not so much. Leave the non-crafty people at home. But definitely check it out for yourself!

It's been a really long time since I've been in a Hallmark - the last time I remember stopping in…read moreto one was in high school with my mom. I have a baby face, but I can assure you that was over a decade ago. While wandering the mall I dropped in because I've walked past it literally dozens of time but hadn't set foot inside. In my head, Hallmark was the place for cheesy trinkets and endless cards. Yes, they've still got those things, but they've also got some really cute, more modern things. Two things I put on my list are some of their candles (the design of the labels and jars were really pretty) and my favorite find - coloring greeting cards. Each card was accordion-folded with several panels that you could color before giving or make into a mini gift with some colored pencils or markers. I don't know if Hallmark got cooler or I'm just finally reaching their target demographic, but I'll have to stop in every now and again especially during wedding season!

Do you love a well curated bookstore? Kismet is for you! Do you have kids who could use an outing?…read moreKismet is for you! (They have a whole playroom with lovely wood and fabric toys upstairs.) Are you looking for a really wide array of fiction for adults or books for kids? Kismet is for you! Want locally sourced gifts like jewelry, soap, cards, bags and toys? Kismet is for you! Want to check out a brood of backyard chickens from the comfort of indoors? Kismet is for you! This is a GEM of an independent bookstore - check it out!

I love Kismet Books in Verona. Friendly, helpful staff with an excellent selection of books and…read morecute gifts. Adorable space with a homey feel. Prefer to support local book stores and feel the value and prices are good. Excellent kids selection as well. Highly recommend.

Don't pay attention to the bad reviews, the store is under different ownership now! It is still a…read moresmall/family run business though! The staff is extremely friendly and helpful. I haven't ordered invitations from them, but have bought gifts for friends (and myself)! I love all the customization goodies they offer. You can truly find something for everyone at The Paperie!

Super friendly and helpful staff. I love the gift selection too. This place is a gem.read more