A huge plethora of food options with most (if not all) stalls having a "sampler" option that is their cheapest option if you'd like to try a dish from their booth. The sushi tacos and the fried squid were the stars of the show in our food spread but they are a bit expensive. We thought the fried squid was the most worth item, and they give you scissors to cut the meat to be shareable. The sushi tacos were quite expensive for the size but objectively very flavorful. The birria egg rolls were the most disappointing as it was dry, and our party did not feel that it was worth the try. The birria burrito and fries were good, though we didn't find anything particularly amazing about it. We also tried the matcha mochiyaki (a bit bitter but chewy) and the fried Oreos (AMAZING 5/5) It can get very cold by the end of the night so definitely come early and start heading home before it gets too windy! There are also some games that you can play that are family friendly. Seating can get a bit crowded on peak times too! read more

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holy guacamole, the amount of food I ate here can only be surpassed by the amount of money I spent ON THE FOOD. While my stomach was getting fatter, my wallet was getting thinner. $27 on a big baby bottle made me never wanna have kids. And the $10 tacos made me appreciate taco bell even more. With all that being said, I rate 10/10 simply due to the sushi pizza. Other ratings down below: sushi taco: 9/10 mac n cheese w chicken: 6.7/10 cookie butter coffee: 7/10 fruity pebble cheesecake: 8/10 mini pancakes: 8/10 wind was my biggest op read more

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Foodieland takes the effort out of tracking down every viral food, drink, & snack you see online & puts them all in one place. The spacious Cow Palace parking lot comfortably accommodates the action: vendors, crowds, & picnic tables. As with any outdoor event in SF, dress in layers to prepare for the inevitable cold & wind. Admission, which must be purchased in advance online, was $12 when we attended Friday (it's a couple bucks more for this weekend.) $15 parking, no cash accepted. I tried: -- Chili Garlic Noodles & Spicy Wontons from All Dat Noodle, both worth repurchasing. -- Ilocos Empanada from MJ's Bellychon which was so disappointing; bland, super oily, with the flavoring mostly coming from side of vinegar sauce. -- Mango Sticky Rice from LaoSweets: would have been better had one half of the mango not been brown & bruised. -- Potato Swirl with garlic parm powder from Potato Hut: typical fare food, not crunchy, not soft, kind of in-between, but fun to eat, nonetheless. I didn't try, but my group bought: bone marrow from Bone N Marrow; oysters from NOLA Oysteria; Luckyball Korean BBQ's beef rib skewer; shrimp in pineapple bowl from Pineapple Boys; rib tips from Three Little Pigs; steak kebab (which we were told was picanha) from a Brazilian spot; tanghulu; banana pudding from Famous PUDN; & strawberry lemonade in a giant pink pig figurine which came with free refills. A successful food crawl! read more

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Food was delicious!!! Parking was a nightmare... Cow palace parking lot small AF.. Beautiful day to walk in the city read more

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I rarely give one star reviews. However, I feel like this event is a complete waste of money. This event is basically a low rent fair with no rides. The food is disgusting, the merchants are exactly what you would find at a fair. Not sure why I was expecting something like a farmer's market. There was nothing fresh. If you like fair food, this is the event for you. A woman walking next to me was saying to her friend, "A whole lot of money for a whole lot of nothing." read more

This is the physical definition of overrated. Let's start off with the $15 parking. Rip off. Windy Daly City weather and overpriced food. Yes, I was tge suckered who paid $27 for refillable lemonade. It's so funny that some of the drinks come in baby bottles. The largest one being $35, because we're suckers for buying it. The food was subpar. Think regular Lumpur, oysters that were overcooked, and mango sticky rice that had unripe mangos. Everything was like $15 to $20. Complete waste of time and a rip off if you're a real foodie. This would be for someone who can't or doesn't want to go find real shaved ice, ice cream, lemonade, etc. read more

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First, parking is horrible!!! the event supposedly started at 3 PM. We got there around 1 and the parking lot was already full though when you walk in you see a lot of empty spaces so I'm not quite sure what that was all about. The food itself was good each item cost between 12 and $25 which was not bad... more on the $20 side I got the lumpia and the oysters.. each item was good, but the lumpia was buried under pork rinds, which I didn't like. The lines were OK as well unless you were trying to get mac & cheese , that line was long.. There were a few rides for kids like a bungee jump type thing and then little games for kids to play to win prizes other than that it was strictly about the food. We paid $12 and parked on the street so parking was free just horrible. That's the only downside that I can think of about this event. We purchased our tickets off a Groupon, which is how I got them for $12 instead of the $26. I saw posted later on. A nice time in the bay with family and friends. This is definitely the spot to go, but remember they have one in San Jose if you don't like parking and walking up steep Hills to go back to your car lol read more

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Talk about false advertisement. This place does not have 200+ vendors, felt more like 50+. So dangerous that no one managed the long line that went all the way into the parking lot where parked cars were driving in and out. Safety issue and no one seemed to care. Also the security staff was pointless, the guy did not check anyone bags and just stood there while his colleague at the other line actually checked bags. AGAIN, ANOTHER SAFETY problem that the team needs to address. Wait until something serious happens because their security is not doing their job. They need a map so people know where to use restrooms and get water. Looks like they have a partnership with suja and would only offer these beverage at food stations which is weird. Overpriced food as expected at this event. There were long waits, some things were worth it, somethings were not. I recommend people to get the sushi taco and NOT the sushi pizza. Sushi pizza was hard to eat, way too saucy, too much rice and too oily. Also I got the bucket of lumpia which is okay, I had better. They also made me wait much longer and totally forgot about my order. I first noticed this when everyone behind me already gotten their order. Once I told the staff, they found no urgency to quickly make my order when I already waited 30+ mins. Please work on your customer service and learn to prioritize orders that your team missed. Smh read more

Late review. First time attending Foodieland in San Francisco at the Cow Palace. If you go to beat the crowds in the am be prepared to wait inline for parking. They really needed better traffic control. $15 bucks for parking. Entry tickets $12 per person. Was expecting this to be a jumbo size street fair and it was to a certain extent. Lots of food vendors at extravagant prices. So be prepared to shell it out and wait in line. Great fried whole squid, Super yummy smothered French fries, all kinds of desserts and drinks. More food than you can enjoy. Worse of the day... the BBQ oysters were overcooked, dry, small and not good value, avoid these. Otherwise come early for lunch and stay late for dinner to maximize your entry ticket. Wish there was live music playing. We only stayed for lunch so maybe there was live music in the evening? They had county fair type games if you are into that kind of thing. Retail vendors kind of limited and not much beyond cheap souvenirs? You have to go at least once and experience this. I understand this event is held at different venues in different cities so you experience will vary depending on which one you attend Suggestion to organizers... lower food prices to normal street fair prices. You charge a premium entry fee and vendors charge more for the same food you get at no cost entry street fairs. read more

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(Sugar mama) Matcha and sugar cane juice makes me question everything so much. At first few sips, it does not mix at all, but the more I sip, the more I get used to it. In the end, it doesnt taste good (On a stick) Potato swirl, was really nice and crispy like a better fresh chip, and other area were soggy, half and half. Also very easy to spill. But still my fav (On a stick) Fried oreo actually tastes perfect. The fried batter perfectly crisp with good substance. While the cream in the oreo has been melted and infused with the oreo. It becomes mostly the cookie part which is warm and I love it. Like chocolate ice cream or brownie. This was my biggest happy surprise I really enjoyed this one (Gen korea house) Spicy pork rice bowl: The rice is rice, love it. Pork is perfectly tender, it actually tastes better than it looks. The flavor also doesnt back down, real spicy like hot cheetos level where it slowly gets spicier the more you eat. Extra Everythings over priced, even one where I thought I got a good deal, in hindsight, it was 17$ for this small box of rice and meat. Presentation was sad too. Smokey Nice large area with tables and chairs. But often I'd find myself needing to share with someone Even getting a simple drink was expensive One stall was from Riverside and it definitely shows, these definitely feel like LA prices Would I recommend this place? Definitely a very rare/unique experience, I've been to better festivals like these before but again super rare. No I wouldnt recommend this one specifically. The carnival area was also sad. Lots of cool food but the price took me out of it every time 4/5 read more

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This event definitely had a lot of food, if you can afford it. I went in and saw tanghulu and went to buy some. They were 7 dollars a stick. To my surprise, they gave us THREE grapes per stick. 7 dollars for THREE grapes. The only thing that was semi-worth it was the giant refillable bottle. A BBQ stick was 16 dollars each and gone in like 3 bites. It took us 2 hours to find a parking spot, so bad that we had to park the car 30 minutes away and get an Uber back. Paid 30 dollars for the tickets, yet if we wanted to fill up on food, we would probably have to spend upwards of 200 on tiny portions alone. Safe to say we left and ate at a nice restaurant afterwards, not far, and the restaurant cost us 36 dollars TOTAL with big portions. Unless you are genuinely made of money, do not go. read more

Having been to night markets in Asia, this was definitely one event I had to check out! We went on Friday evening and the weather was terrible, extremely windy and drizzly. The food, drink and merchandise vendors were plentiful. I love being able to try different foods and drinks. Since there were five of us, we tried a variety of things. My favorite were the deep fried giant squid and the chicken with mochi skewers. I didn't like the sushi hand rolls at Temaki Time as the spicy tuna was a bit bland for my taste and the crab was a bit fishy. I also recommend skipping the pork belly chips at Mano Po as they were fried ahead of time and cold. We also tried bbq ribs, garlic shrimp and sushi tacos. The cost is $7 to get in, entry passes are only available online. Parking is $15. Each food and drink vendor we went up to was quick and friendly. Expect long lines at the more popular places. Be prepared to pay an average of $20-$30 at each vendor. Overall, a fun and filling experience! read more

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Expecting nothing made this experience so much more memorable! My daughter and her bf took me to the Cow Palace's Foodie land Fest to watch ourselves and others stuff faces. What made this great was that most foods were quite innovative and unseen elsewhere, even drinks came in large baby bottles or a super large container shaped as an animal. On that Saturday late afternoon, there were more hipsters than families with kids. Pop music filled the air. We had tuna and salmon in seaweed taco shells, a whole lobster, alligator bites, churros sundae, tang hulu, Mac and cheese fried chicken taco, sticky rice with mango, and other things I don't remember, other than it all being pretty tasty. Even though it was windy and cold, the vibe was festive, lines moved quickly overall, and everyone looked like they had delicious fun! read more

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Lines were long but the waits were not unbearable. Came on Saturday at 1:30pm. Parking was $15 and conveniently located in the Cow Palace lot. Food was good! A couple misses (corn dog at turkey leg place) but mainly hits (lumpia, cheesecake on a stick, yakitori skewers)! It was very fun and tasty. We spent ~3hrs+ there. Nice variety of food and vendors. Plentiful and conveniently located trash receptacles. Seating area in the middle of everything was always packed. No backpacks allowed! read more

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We got here early and the line was already on the main street. Very organized and some food is great but the lobster and garlic noodles are overrated. The lobster is overcooked it's hard to eat and dry. Parking lots do not have enough space to accommodate all the people attending. Overall were satisfied with our experience. read more

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Foodie Land was pretty cool prices for clothes and other things were high but the best part was the Maine Lobster fire and the Grilled Oysters. read more

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Tasty food vendors all in one place but the venue was dirty and disorganized. Lines were long and food is pricey. Food is mostly Asian but there were other regions represented from Mediterranean, Mexican, barbecue and Indian. read more

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We got lucky and was able to find parking a block away. Got to the venue and there was a long line all the way outside the venue to find out there's 2 lines. A bunch of us moved to the second line and the people doing the security check was all over the place. One lady was just letting everyone in while the guy kept stopping the line on the right. To the security staff, there were people coming in and out of the back fence since it wasn't secure. They were just pushing the fence. Everything is expensive but it's more the fun of trying different kinds of food. Need more tables and chairs. Ensaymada project - We loved the ensaymada's. They're soft and have lots of flavored butter, depends on what flavor you get. Tried classic, queso de bola, dulce de leche, butter cookie, etc. Will be getting more in the future. Crispy pork over rice - unfortunately couldn't remember the name (Not Bhan Mae Vane- didn't get to try Bhan Mae). This was my favorite of the day, the pork was perfectly cooked. Tender and crispy skin, sauce complimented the pork. Perfection, if only I can remember the name of the stall. Lobsterhaus - Big thumbs down for us. Got the truffle flavored lobster and garlic noodle. NOPE, no truffle flavor at all, not even 1% truffle. The lobster was overcooked that it was harder than a chewy overcooked steak. The noodle reminded me of dry instant noodles. Instant noodles would have been better. Overall LACKING flavor and overcooked. Least favorite, not for us. Ube bread box - Wonderful service. My husband loved the ice pop that he went back in line for a second pop. Lady gave us an ube mochi as well and that was YUMMY. Will be visiting if we see them again. Liang's village - Liked the minced pork rice The Hwachae - Eh just a fruit bowl with milk. Nothing special. Milkcha boba - friendly, got the mango passionfruit tea and we enjoyed it. There was a lot of other vendors but we decided to skip. Maybe next time. read more

This event did not live up to expectations and experiences I have heard about in other cities. The venue is in the parking lot of the Cow Palace. However the staffing is insufficient to keep the venue clean, or to keep pedestrian and vehicle traffic moving efficiently. Food vendors did a great job in showcasing their food but a venue where bathrooms are dirty, no soap or water for handwashing, trash cans overflowing onto the ground is unacceptable for a food event. Very little venue parking ($15) caused congestion in the streets. The event hosts did a great job drawing in a crowd but did little to manage the venue for the number of people. read more

Great vibe! Had good time. The longest line was Wobble Bake the famous Japanese soufflé pancakes and they were soooo YUMMY!!!! So worth the wait! The let down was that there was these 2 non-gents shown in the picture (green/black hoodie & in white hoodie). Beware of Dumb & Dumber they cut in front of me, my disabled child, & a whole bunch of other people. But other than that it was great I definitely recommend this soufflé pancake! And the workers were awesome I will be coming back to them and recommending them! read more

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I was extremely disappointed that the website clearly stated that they provided wheelchairs for the handicapped & elderly however when I arrived with my elderly mother who needed a wheelchair they said they didn't provide wheelchairs. Highly unacceptable & extremely irritating. My mom struggled to walk around when she should have been able to enjoy the event comfortably. Do better next time read more

I was really excited to experience Foodieland. However to start off I was in traffic for an hour to go one mile into the expo center. There was no law enforcement or any crew to direct traffic which it was heavily necessary, as intersections were being blocked with impatient festival goers (potential wrecks and unsafe conditions) They charged an additional $15 to park after entering Expo center. There is a $12 entry price (which I thought to be reasonable before the parking) The food was very expensive ( I spent $150 on maybe 7 food/drink items) and most of it subpar, very little places to cool down on one of the hottest weekends to hold an event. I only found one water filling station, everywhere else you had to purchase a 16oz water bottle for $7, and it seemed that only half of the hand wash stations by the bathroom were filled with water to wash your hands after using the buck facilities. Overall, it was an experience but not one I'd be willing to go to again being as that it was poorly organized and egregiously overpriced. read more