I've been going to them for years with no issues and the past year or so, they've seemed to have…read moredropped significantly in quality and customer service. They always have excuses as to why they keep my car for long periods and can't fix items. You can't make appointments on the online appointment system unless it's for something simple like an oil change so they have had to call me to tell me they can't fix my car when I made the appointment. They have messed up my appointment day and time even when scheduling over the phone. They forget to call you back sometimes and have poor communication overall. I went in to look at a car for sale very recently and they knew I was coming in because I told them I didn't want them to fix my car they looked at due to high price and was coming in to pay my final bill anyway. They're the ones who suggested I not fix it. The one and only car they had (literally) was listed on the website and the owner had taken it to Wisconsin Dells for his own personal use. The sales lady even openly complained how the car was gone and taken by Mark to Wisconsin Dells when she came outside with the keys and couldn't find the car. I came back the next day and it had almost 1k miles additional on it from what the website said. I told the sales lady how unprofessional the whole situation was, and she made an attempt to smooth it over. We did not buy the 1 car they had for sale due to rust, the car driving a little rough and based on the fact they had been leaving such a bad taste in our mouths for a time. I would not recommend this dealership for repairs or for buying a car.

I called to see if they would like to buy a newer vehicle which had been purchased from them. The…read moreowner is unwell and wanted to sell it back. I was told someone would get back to me. No call back was received. I don't care if they didn't want to buy the vehicle back. A curtesy call back would have been appreciated. Now, of course, I won't consider them the next time I want to buy a car. The Chevrolet dealer in Merrill was very easy to work with and deal was struck in 30 minutes.

I would like to complement Mike in service and his team. They quickly diagnose the problem with my…read more2019 Yukon XL and repaired it. I am now getting excellent gas mileage from 17 miles per gallon to 22. We will be back.

After a weeklong vacation over the 4th of July, my family & I were headed home to Central Illinois…read more After turning onto the road to start out 400 mile drive home, we heard a loud bang under the front of the vehicle. I got out & looked, and noticed a broken rod hanging next to the drivers side tire of our GMC Acadia. We SLOWLY drove to Parsons, HOPING they would be open on the Saturday of July 4th weekend.... Lucky for us, they were. And they fit us in right away since we were trying to get home. They quickly diagnosed the issue. The Service Advisor, Ashley, brought me out to the service floor & showed me the damage- Broken driver's side sway bar, plus I would need to replace the sway link AND Driver CV Axle. What was I going to do? I had to get home. It was a holiday weekend, I'm from out of state, and I HAD to get home. They could pretty much charge me whatever they wanted, because I was stuck. They basically had me bent over a barrel...... But here's the thing- They didn't try to take advantage of the situation! Ashley and the service tech told me that although they COULD fix it, they wouldn't be able to get parts until Tuesday. They also were upfront & honest and told me that although it is important that everything is repaired as soon as possible, I WOULD be able to drive home to Illinois SAFELY and have everything fixed there. PLUS, they gave me a parts quote with the replacement part numbers to make everything easier when we got back. I was thrilled just to hear that I was able to drive the car home. They were fast, friendly, & HONEST. And when they handed me the paperwork & my keys, I asked them what I owed- "Nothing. Just drive safe" was their answer. THANK YOU ASHLEY! YOU PARSONS OF EAGLE RIVER! The whole thing took you less than 20 minutes, but I will remember this for a lifetime.

We did our research and drove lots of SUVs over the last week…read more That being said, Matthew and the team at Rhinelander Jeep rolled out the red carpet for us. Nothing but top notch sales experience and truly a hometown feeling. They took care of all our needs and were on top of everything. We took home a brand new Jeep Grand Cherokee L Limited. Could not be any happier with this amazing SUV. I highly recommend Matthew Halvorson.

They did a good job on my Diesel truck. Thank you!!! It was finished when they said it was going…read moreto be finished and cost what they said that it would cost!!!!

This place is fabulous, first dealership in the Northwoods I tried & their service department is…read moregreat, they've kept my vehicles in tiptop shape, very accommodating, not pushy, and punctual!!

From the owner: Breaman Merrill Ford is Central Wisconsin's premier Ford/Mercury dealer. We have served the…read moreMerrill Area for over 20 years and continue to develop trust through our superior customer service. We are a full-line New Ford Dealer offering the F-150, F-250, F-350, F-450, Explorer, Edge, Escape, Flex, Taurus, Fusion, Focus, Fiesta, Mustang, Transit Connect, E-Series Van, and Ranger. Breaman Merrill Ford also has a wide selection of used cars, SUV's, and trucks from multiple manufacturers. Our Award Winning Service department is dedicated to keeping your vehicle running at peak performance.

My husband was searching for a very specific truck online and found one at Brickner's. We had a…read moregreat experience with Kelly, Trae, and Nick. Our trade-in was done efficiently, and we are happy with our new truck!

Our sales person, Mathew was very helpful, informative and personable. When we were turned over to…read moreNick in finance the whole process was seamless and once again personable. My auto buying experience at Brickner's of Wausau will have me going back once again. I certainly recommend this dealership!

I recently purchased a 2019 pre-owned certified Jeep Cherokee. Darin answered all of my questions,…read moreeven stayed open later on Saturday so I could test drive a car. Shawn Brickner made the process easy and quick. I love my new car so much. I would recommend them over and over, 10/10!

Easily the best car buying experience of my life. Honest, fair, and a please to work with. Tim and…read morestaff did a fantastic job.

Amazing professionalism and service. Jordan halp so much when I bought my vehicle and made sure…read moreeverything was perfect. They know so much, listen and understand everything happing and know exactly how to make it right. They went above and beyond everything asked of them and couldn't ask for better.

Amazing staff and service. Eric and Jon in the service department go above and beyond. Bree was…read morevery courteous and helpfull at the service desk as well. Also a cheeky fellow named Kurt made small talk and was a great addition to the experience. The expert team at Parsons made the dealership experience great again!

Brought my car in for a 65,000 mile service. After about 10 minute working on the car, I was told…read morethey were unable to remove the tire because the wheel locks were on too tight (it was blamed on the Toyota dealer in Chicago, I do not do my own maintenance). I was told everything was ok, and left. 4000 miles later, I was charge by the Toyota dealer in Chicago $260 to replace and install the new tire locks. Rhinelander Toyota had "totally barbequed" them (this is what I was told by the Chicago dealership). In addition, I would have been UNABLE to replace the tire if it got flat, and I could have been stranded far away in northern Wisconsin. Rhinelander Toyota refused to take responsibility (I wanted to be reimbursed $260) initally, then offered $60. I simply want my $260 but they are being rude and disrespectful. I have filed a complaint with the BBB. This is why people think corporations are stacked against them. DO NOT RECOMMEND.

I have had work done on all my Toyota cars for the 15 years we have lived here and today will be…read morethe last. There is now a 3% charge to use a credit card. It's one thing for a small local business but a corporation like Toyota no way.

Day before I had to drive a friend to the airport at 4:00am, went to drive and found I had a flat…read moretire. Put some air in and drove down, had it fixed in about an hour!! So appreciate the service and what a relief! Sue

Truly a life-saver! I was traveling for a school event with some students and locked the key in the…read moreschool van. Calhoun's (I'm not even sure they were actually open as it was a Saturday) kindly and generously came out and quickly got the van unlocked. Thank you, Calhoun's!!