I would like to complement Mike in service and his team. They quickly diagnose the problem with my…read more2019 Yukon XL and repaired it. I am now getting excellent gas mileage from 17 miles per gallon to 22. We will be back.

After a weeklong vacation over the 4th of July, my family & I were headed home to Central Illinois…read more After turning onto the road to start out 400 mile drive home, we heard a loud bang under the front of the vehicle. I got out & looked, and noticed a broken rod hanging next to the drivers side tire of our GMC Acadia. We SLOWLY drove to Parsons, HOPING they would be open on the Saturday of July 4th weekend.... Lucky for us, they were. And they fit us in right away since we were trying to get home. They quickly diagnosed the issue. The Service Advisor, Ashley, brought me out to the service floor & showed me the damage- Broken driver's side sway bar, plus I would need to replace the sway link AND Driver CV Axle. What was I going to do? I had to get home. It was a holiday weekend, I'm from out of state, and I HAD to get home. They could pretty much charge me whatever they wanted, because I was stuck. They basically had me bent over a barrel...... But here's the thing- They didn't try to take advantage of the situation! Ashley and the service tech told me that although they COULD fix it, they wouldn't be able to get parts until Tuesday. They also were upfront & honest and told me that although it is important that everything is repaired as soon as possible, I WOULD be able to drive home to Illinois SAFELY and have everything fixed there. PLUS, they gave me a parts quote with the replacement part numbers to make everything easier when we got back. I was thrilled just to hear that I was able to drive the car home. They were fast, friendly, & HONEST. And when they handed me the paperwork & my keys, I asked them what I owed- "Nothing. Just drive safe" was their answer. THANK YOU ASHLEY! YOU PARSONS OF EAGLE RIVER! The whole thing took you less than 20 minutes, but I will remember this for a lifetime.

This place is fabulous, first dealership in the Northwoods I tried & their service department is…read moregreat, they've kept my vehicles in tiptop shape, very accommodating, not pushy, and punctual!!

From the owner: Breaman Merrill Ford is Central Wisconsin's premier Ford/Mercury dealer. We have served the…read moreMerrill Area for over 20 years and continue to develop trust through our superior customer service. We are a full-line New Ford Dealer offering the F-150, F-250, F-350, F-450, Explorer, Edge, Escape, Flex, Taurus, Fusion, Focus, Fiesta, Mustang, Transit Connect, E-Series Van, and Ranger. Breaman Merrill Ford also has a wide selection of used cars, SUV's, and trucks from multiple manufacturers. Our Award Winning Service department is dedicated to keeping your vehicle running at peak performance.

My brother n laws truck broke down over Thanksgiving weekend and Greg's Garage was the only one…read morethat was able to fix it that weekend. Thank you so much Greg! Greg does great work and is VERY reasonable. I highly recommend you to give Greg a try. We have taken all our vehicles and have been very happy with the service and fast turnaround time.

From the owner: We specialize in general automotive repairs. We strive to provide prompt professional repairs. We…read morealso have a nice selection of quality used autos. If you are looking for a nice used car or truck come see what we have. Come catch your best deal here!

We did our research and drove lots of SUVs over the last week…read more That being said, Matthew and the team at Rhinelander Jeep rolled out the red carpet for us. Nothing but top notch sales experience and truly a hometown feeling. They took care of all our needs and were on top of everything. We took home a brand new Jeep Grand Cherokee L Limited. Could not be any happier with this amazing SUV. I highly recommend Matthew Halvorson.

They did a good job on my Diesel truck. Thank you!!! It was finished when they said it was going…read moreto be finished and cost what they said that it would cost!!!!

I live about 25 miles from the dealership and I found out they have mobile service! All I needed…read morewas a recall of the sync system taken care of. They were too my house in about 3 hours. I have not had this kind of service from anybody in a long time! Thanks Eagle River Ford

Just purchased a 2025 ford explorer platinum at this dealership they had no idea of changes ford…read moremade to vehicle making it not even close to the features of the 2021 that I traded in. even thought the staff is very nice they have no clue what they are selling. Buyer beware I now have a car that I can't stand.

My husband has gone to R&R for years for routine maintenance for his truck. Just recently he went…read morethere with our daughter to help her buy her first vehicle. Roger dealt with them fairly and honestly. She loves her used Cobalt!

Amazing professionalism and service. Jordan halp so much when I bought my vehicle and made sure…read moreeverything was perfect. They know so much, listen and understand everything happing and know exactly how to make it right. They went above and beyond everything asked of them and couldn't ask for better.

Amazing staff and service. Eric and Jon in the service department go above and beyond. Bree was…read morevery courteous and helpfull at the service desk as well. Also a cheeky fellow named Kurt made small talk and was a great addition to the experience. The expert team at Parsons made the dealership experience great again!

Day before I had to drive a friend to the airport at 4:00am, went to drive and found I had a flat…read moretire. Put some air in and drove down, had it fixed in about an hour!! So appreciate the service and what a relief! Sue

Truly a life-saver! I was traveling for a school event with some students and locked the key in the…read moreschool van. Calhoun's (I'm not even sure they were actually open as it was a Saturday) kindly and generously came out and quickly got the van unlocked. Thank you, Calhoun's!!