The Guinness Storehouse is one of the biggest attractions in Dublin, and the first question people will ask you when you've visited the city is "have you been to the Guinness Factory?"
Rather than being a factory, the storehouse, as the title suggests, is the old building where they used to store Guinness before worldwide distribution. Set in an old Victorian industrial estate, the air and atmosphere changes the minute you step on to the Guinness grounds, almost as if you're travelling back in time. You can smell the brewery in the air, and feel the history saturating your pores. I know I'm being a bit over zealous in terms of descriptions but I absolutely love old industrial architecture!
Once inside the storehouse, you see that it's well maintained and modernised to suit contemporary life. The queue system is fairly straight forward, and there are self service ticket machines to save you a bit of time if you have your debit card handy.
When you're all inside and ready to go, you are greeted by a guide who gives you an introduction to the storehouse, including some interesting facts (the amount of Guinness consumed worldwide is bloody astounding!) It is explained that the inside frame of the storehouse is designed to look like a giant pint glass - a pint glass that would take 14.5 million pints of Guinness to eventually fill! The layout is pretty cool, and once the guide has given you some chat you make your own way up to the bar at the top.
There's a lot of information about the brewing process, simple displays containting the history of the factory and its owners, and some examples of the old machinery used to brew the Guinness. I found the section about coopering really interesting, and there are enough massive hands-on displays to really get a feel of the manufacturing.
As you ascend, you reach areas where you can pour a Guinness (I skipped that section because I was a barmaid, but it's great for people who haven't been), and the further near the top you get you reach sections dedicated to the merchandising of the beer, the shipping and marketing.
You can take your time at each section, but by this point my pal and I were gasping for a pint, and so leapt up the stairs to receive our free Guinness in the magnificent bar at the top. The bar - or the head of the Guinness pint - is a big, almost futuristic space which offers a 360 degree view of the entire city and beyond. You can see down to the docks, or over to the hills depending on where you look. For some people, this is the pinnicle of the Guinness Storehouse experience, and a great photo opportunity!
Being a massive geek, my favourite section was its marketing area, where they have a computer displaying all the old Guinness advertising campaigns from around the world. It was here that (worryingly) I realised Guinness has always been a part of my life, since their adverts are so prolific and cinematic. Everyone has a favourite Guinness advert, and when I watched some of the clips I was reminded of how much I enjoyed the adverts as a child. Shows the power of advertising really works, since I shouldn't have ever been thinking about Guinness when I was 9!
A couple of the exhibits looked tired and (as has been highlighted) there weren't many guides posted around the building, so there's always room for improvement. It didn't dent my experience, however, and I would recommend it to anyone spending time in Dublin, just for a glimpse at the building alone! The gift shop is unavoidable as you leave, so if you're a fan of retro adverts you can pick up some old fashioned post cards and beer mats as you leave! read more