I love this store. Local vibes and aloha all around. Definitely recommend for the cutest clothes…read moreand accessories.

Hometown Honey was such a cute little find! A friend of mine visited a few days ago and recommended…read morethis boutique to me. It's a quaint shop but has a variety of clothing (& sizes) to choose from. I got the cutest romper in the sales rack for under $25, a STEAL! Definitely worth checking it out!

Welcoming atmosphere upon arrival and throughout our visit. Staff were happy, friendly, and offered…read morekind assistance. Found a beautiful, unique opihi print dress and matching aloha shirt for my significant other. He's not into "matchy matchy" wear, but I was surprised he was willing to wear the aloha shirt because he actually liked the print! Who knew?!! And the staff gave us kamaaina discount without us even asking! Woo hoo! So we got great value and great aloha wear. Definitely will visit on my next trip to Hilo!

Located right in the front of downtown Hilo with plenty of parking is this lovely boutique that has…read morethe best items you can ever want for Aloha Resortwear. Because we were here for Merrie Monarch weekend. They were incredibly well staffed and had a great selection of items but of course their limited pieces were almost sold out by the time we got there. The store is beautiful and they're doing some gift with purchase for every hundred dollars you spend up to $300 (free beach bag tote). There's nothing else like this on the strip so you must stop here if you're in Hilo town for a long time or just a good time.

Shopping in Hilo Town, Hawaii…read more.. I remember the name of this store... I was here decades ago when I was active with the Jaycees (Junior Chamber of Commerce). We would have meetings on the Big Island every so often. After our gatherings, we'd roam around the town! This store still has amusing gifts, practical items, and cute stuff! It has postcards, jewelry, t-shirts, plushies, baby items, children's toys, Aloha shirts, soaps, lotions, books, Hello Kitty merchandise, tote bags, greeting cards, and more! Service is very friendly! The nice lady at the cash register asked me about my Shohei Ohtani shirt... LOL! Note: this store didn't have air conditioning... shucks! However, there's free street parking all around the area!

Cute gift shop in downtown Hilo! Anytime I want to send a cute Hawaii themed item to my best…read morefriends in the states, I like to stop here. They have things for both keiki and adults. They do like supporting local businesses as well, so make sure to support them to support other local businesses too! How perfect!

We needed a nice shirt for a luau that week, and read great things about this shop, so we drove all…read morethe way from Kailua-Kona to check them out. The womens' selection left a lot to be desired, but the shirts look great.

I love Sig Zane shirts! I've bought shirts for my husband, son, future son-in-law and co-workers…read more I receive emails on latest arrivals, and the shirts sell out so fast. The material and sewing are top-notch. The shirts are one size larger than average brand, so my co-workers who normally wear x-large will fit large, and my son who normally wears a large fit the medium. I used to go to the downtown store with a co-worker but it is easier to order online. There are more sizes and designs on-line, and shipment is super fast!

Not only were my sister and I totally impressed with the adorable decor in the store (cutest…read moredressing rooms ever!), clothing, and excellent customer service while visiting, it was taken to another level after I returned home and inquired about a bathing suit I had spotted, but didn't immediately buy. I messaged the store, and a few days later got a response from Andrea he sent me pictures to confirm. She also connected me with the designer, so I could follow up and purchase online. She didn't have to do all this, so I would consider this going completely above and beyond!

From the owner: Crazy Beautiful is locally owned and operated created for women who like a comfortable, classy but…read moresassy look. Our goal is to empower women by promoting self-love and encourage all women to feel beautiful in their own skin and body. Clothes are not going to change the world, the women who wear them will.

We were visiting from Oahu and stopped in to see what they had. I saw some really cute shirts for…read moremy girls and they were on sale! The workers here were soo amazingly friendly. I absolutely love HILO and the genuine Aloha!!! Thank You HIC Hilo!!

Very similar to other HIC locations. Price and sales are consistent with other locations as well. I…read morewouldn't call it cheap but it's also not terribly expensive. They carry all the standard surf brands with great selection for men and women. We come for the accessories like their bags, belts, hats, etc. and they have great variety. The style is geared toward a surf and skate lifestyle. Staff was really friendly and helpful. They're consistently approachable and chill, which blended right into the feel of the store. We got exactly what we were looking for with the staff's help. They even helped us get a better deal by recommending some of their current sales.

Beautiful store and wonderful owner! Everything is so soft and unique! Michele is a great designer…read moreand her prices are very good for how much love goes into what she creates.

Beautiful selection of fabrics and designs! We had a fabulous time speaking to the lady helping us…read morepick out a dress for my daughter's 21st birthday! She was from our home town in the Bay Area of California! Pricy but the quality is worth it!

I absolutely love this place. The owner and main person that works in the shop is absolutely kind…read moreand wonderful. Amazing variety of items.

Sign to this unique clothing store. If you looking for glam or just a cool breeze type outfit than…read morethis is your place. Family owned and operated by Lilly. Even got to meet the mother who came into help today. If you have little ones (girls) they will feel right at home here too. Even possibly a princess with all the cute little purses and stuffed animal. If you in Hilo you should give this place a shot like we did 10 years ago. They even have a couch for those husband, boyfriend or friends that don't like to shop

Mahalo...mahalo...mahalo Darlene! I received both of my custom outfits and they fit perfectly! I…read morelove them! Darlene was very helpful with our granddaughter's pink dress (which she loves) and my two outfits! She measured me so the outfits fit perfectly and I was able to choose the fabric color/design/style! That's what I call awesome customer service! I'll definitely stop by again when I'm in Hilo town! If you're looking for local Hawaiian attire, made well, and great value, check out Darlene and she'll be more than happy to assist you in finding a beautiful outfit!

I've had several bespoke shirts for my husband and dresses for me made. All have fitted us…read moreperfectly and the fabrics and designs are amazing. I'm looking forward to my next order

Very nice and helpful staff we went in and came out in less than 10 minutes! We love a fast…read moreshopping experience with a lot of aloha!

Literally have no idea what customer service is! First off, I called 9 TIMES and no one answered. I…read morewalked in and the "manager" looked at me and snobbed me. Just no sense of appreciation seeing as its the customers that pay their wage. Will not be returning