Rackhams, I mean House of Fraser, has been a steady friend in my shopping quests over the years I've lived in Birmingham's city centre. There is the reliable mix of brands here, and with 'click and collect' service there isn't much that you can't get hold of to this store.
The lower ground floor with the permanent sale is an actual bargain basement. And unfortunately can often look in a more tired, and haggard state than Primark does. It must be difficult maintaining ongoing discount rails and part of me thinks that the basement could be put to much better use.
The ground floor with its beauty counters all brightly lit, shoes, handbags, and a Paperchase concession do well. There are even some Clarins treatment rooms here though I find that the sedate environment within is often shattered by the noise of the shop floor carrying through this old building. I can't fault the service that I have received here on numerous occasions though - always helpful, and there are often beauty events to draw in a crowd.
Clothing wise, things are laid out well. Though the annoying thing is that there is still a separation from the in-house brands, and other concessions so returns have to made at the brands themselves or at concession counters directly. It does mean traipsing around a large department store on a mission though.
I love the homewares and interior departments. I find that there is a great selection of products to choose from, and the range always seems to be updating so there is a constant shift in choice.
The haberdashery is nicely stocked though the service in this department can be lacking. I'm often left waiting at the till for an assistant only to find them all knitting at the table, or having a chat. It's annoying as House of Fraser seem to stock some of my favourite craft bits, but I put up with it as I don't want to head to the markets for the same products (though I am paying the price for it). I guess I should look to order online to avoid this!
I think that this building is looking tired, and the interior is due a much needed facelift. The toilet facilities require an update for certain as the cranky system creaks and strains to cope with the tap being turned (there is a choice of trickle or full shower so choose carefully).
Overall House of Fraser is reliable for brand event discounts, a good sale every season, and a wide choice of brands. I wish it didn't look so tired compared to the Bullring, Grand Central, and the Mailbox though. read more