Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

Lots of great Northwoods attire in this store in Minocqua Wisconsin. For those cold nights/days in…read morethe winter, you need to prepare with some high-quality items. They have slippers in the back as well as really nice shoes at the front entry. Nice associate gave us a fond farewell. Worth a visit.

This shop was so fun and had unique clothes. I found several pieces of clothing I just couldn't…read morepass up. Staff was helpful and kind. The best part was sizes from small to plus size. Both men and women's options available. Definitely recommend stopping by and checking them out.

The best of the best of the best. I know Andy et al won't…read morebe there forever, but the products, service, ambience, and dogs remind me of what "up north" meant to me as a kid, and to my kids now. Have been there for our biking, paddle boarding, skiing, and skating needs since forever. Love them.

Unable to find a place to rent a decent road or gravel bike in Eagle River, I found this business…read morevia Yelp. They had what I needed - quality bikes available for reasonable rental prices. The staff is knowledgeable, helpful friendly and fun. Jeff took extra care to make sure the rental bike was sized and adjusted correctly for me. The bike was top-notch (a brand new Reid Firetrail 2.0). I will definitely rent from them again.

So my son's father Neal bought a Pursuit SD underwater camera for our son for Christmas at…read morehttps://deweycatchemandhow.com/ in Minocqua off Highway 51 from a Jim P. Long story short. It's faulty camera and Dewey Catch 'Em and How will not refund the money. Kicker they commented oh we've had problems with these. My son asked so you knew you were selling faulty cameras. $365.80 worth of advertising for a business knowingly selling faulty equipment and refusing to refund the cost. I went through the MarCam company for hopeful resolution. This is basically stealing.

I've purchased a couple of Trek bikes here -- and a bunch of extras and accessories like new tires,…read moreinner tubes, water bottle cages, etc. One bike was a special order -- it was delivered on time and was set up and available when promised. The other was a floor model. It was reasonably priced and ready to take home the day I bought it. My experiences with the service department were always satisfactory. The staff seem to be bike nerds who are not particularly friendly or engaging with the customers -- but they get the job done -- and all of my bike needs can be taken care of here in Minocqua so I don't have to trek off to Madison or Milwaukee.

They have a lot of inventory but is is so high priced. People try to keep business in the…read morecommunity but when you can buy the products at 60% of the price it's a no brainer. Plus the store manager doesn't know a thing about skis, clothes, etc..... How she made manager is beyond me. Go somewhere else where their staff is at least knowledgeable.

This is a great store with plenty of Packer memorabilia! My favorite item was the Packer toaster…read morewhere you could have a "G" imprinted on your toast. Staff was friendly and they even had some merchandise for other teams.

If you are looking for any Wisconsin sport's items, this is your place. From the street it looks…read moresmall, but the store keeps going back a few rooms and is full of all kinds of sports items. Staff is friendly and helpful too.

My family really enjoyed our time and the bikes were great! Thank you so much!…read moreThis is our second time meeting John at the Bearskin trailhead and his bikes seemed ever newer this year. It's such a great trail and so easy to meet him there/ leave the bikes after.

Had a flat tire on my E-bike while on vacation. I called at 9am to see if it could get fixed during…read moreour stay and he got me in right away and had the e-bike fixed while I waited. Such excellent service. I will bring my bikes here whenever I need any e-bike services.