So the family was hanging out at the Seaside Heights boardwalk, and while there was some browsing…read moregoing on my wife decided she had to get a new pair of light pants. What surprised me was that she was able to locate some at all. There are a lot of clothing vendors along the boardwalk, and I think B&B has a couple locations there itself, but most stuff was either too cheap or too fancy. (And do people really look for high end stuff on the boardwalk?) So I was amazed when she found a rack that had the perfect items at a great price in a really clean store. She bought two pair (if pants are good, always get more than one) as well as an "I'm from Jersey" t-shirt, because, hey, the beach.

I needed some last minute stuff for the beach so I stopped into Island Soul. The owner Kim greeted…read moreme with a big smile and was so helpful! Great store! Great people!

I love this store! They have the cutest things and clothing! The staff is always so friendly and…read morehelpful! Definitely would recommend stopping by when in seaside!

Awesome place . Everyone is so friendly and helpful. Only place I shop at when I come downread more

After getting in contact with Ronny the owner - he understood my point and meant no offense. He was…read morean incredibly understanding man that took the time to hear my concern - and made things right. Thank you.

I was welcome when I walked through the door. The you g lady asked me if she could help me. I told…read moreher I was looking for the shops logo on a T shirt. She directed me to the area they were in. I was looking for through the selection . I was greeted be a guy that just came out from the back of the store. We got to talking , he was my age. Incredible that he was surfing the same spots at the same time I was in California. This was in 1972. Swamis, Stone Steps, Blacks, Del Mar. Tony has his own surf board line " Cream " . Great selection of cloths, sandals, wet suits, boards, T-shirts, anything surf beach. Tony has it. Stop in say hi to Tony . Tell him Pippi sent ya

I've never walked into a surf shop and felt more unwelcome and uncomfortable with my child. He had…read morea bite size cookie left and he was made to finish outside bc of ants (yah ok). Then my son who has autism was just wondering the store and being followed I told the owner he had autism and wouldn't understand anything he is saying to him. Also the 8 employees lingering about that stalk you is horrible. I will never go back! How that place is in business is beyond me. After reading other reviews the owner clearly has a problem with children and you can imagine how bad he was with my special needs kid.

Kicked my son out (13) for "stealing bracelets because they're balled up in his hands" even though…read morewe were just looking at clothes. We used to go here at least once a year until this happened. They also follow you around and take items out of your hand saying "we need to keep this up front" not letting you fully shop.

Ordered 2 items online. Only one was shipped. The other backordered. Said to wait 2-6 weeks. It…read moreis going on 10 weeks. They do not respond to email and the phone number (732) 830-4431 is not operative. I feel like I've been ripped-off. Use this vendor with CAUTION!!

I had an extremely disturbing experience at the Sand Tropéz store this morning, on 8/10/2025. This…read moreexperience involved the staff and the general manager. When I walked into the fitting room, the general manager said to me, "Smile to the camera." I immediately found this comment inappropriate and unsettling. After making the comment, I was told by an employee that he disappeared into the back of the store while I was still in the fitting room. How am I supposed to know he wasn't looking at the cameras while I was changing? That is deeply concerning and completely unacceptable. When I later confronted him about it, instead of taking responsibility, he brushed it off as "just a joke" and claimed I was taking it out of context. HE SHOULD NOT BE CATERING TO WOMEN OR YOUNG GIRLS IF HE IS GOING TO BE CREEPY. Multiple employees stood up for his behavior and said that he "makes jokes all of the time." This was also concerning, as it shows that this is a regular behavior for him. After I left the fitting room, my companion and I were followed around the store for no reason, which made the situation even worse. The behavior felt targeted and discriminatory. No customer should be subjected to invasive comments, have their concerns dismissed by management, or feel unsafe and watched in a fitting room. This was not only unprofessional -- it was inappropriate, creepy, and a violation of basic customer trust. At this point, I would love the escalate this further because it's genuinely disturbing, however they told me that the general manager owned the store and it's a family business. A store employee told me that I could write a review on the experience, so here we are. Please be CAREFUL bringing yourself and your children there.

One of my favorite stores on the boardwalk in Seaside Heights Nj Classy clothes for "date night"…read more,bathing suits for men and women as well as most needed beach items as well as the comfy causal clothes that are perfect for the ride back home.

This boutique is a must go to LBI destination! The quality and styling of the clothing is…read moreunmatched. Coupled by the incredible staff which are helpful & have a wonderful sense of what you're looking for.

Shopping at Society Men, Society Femme, and Society Beach is always such a delightful experience!…read moreThey have a little bit of everything for everyone! Great T-Shirts, handmade and unique island apparel, the perfect beachwear, loungewear, and great dinner and date night clothing! You will leave there feeling your best in the clothing you have selected for years to come, as the quality of the clothing here is meant to last and enjoy! You won't find any disposable clothing here! I Love Society Beach LBI!!

It was a brief but good experience. The staff was very helpful from the time I walked in the door…read moreat Victoria's Secrets. I look forward to getting for more shopping soon.

One of my go too outlets -- decent amount of stores & sales whenever I do go! It definitely gets…read morebusy & recommend going early to beat the rush