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    Jo Malone London

    3.8 (6 reviews)
    Open 5:30 am - 10:00 pm

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    Ministry Of Scent - Imaginary Authors at 962 Valencia Street.

    Ministry Of Scent

    4.5(122 reviews)
    9.8 miMission
    $$

    My wife and I had a fun time smelling…read more Ministry of Scent was packed, but well-staffed with super nice, unpretentious, and knowledgable people with no hard sell. Each location has a curated hard-to-find collection, but this location is larger than the other branch and it's surrounded by other boutiques. You can get sample vials for $6-10, which you can often get back if you buy the full bottle. We loved Circue de Soleil, which smelled of buttery popcorn, cotton candy, and caramel apples, and Mango Sticky Rice, which smelled of mango, rice, and sticky. We didn't like the Katie Holmes, which smelled of bad acting, smirks and flop sweat. Is there a better experience testing fragrances? Nobody nose!

    tl;dr Great selection, agree with other reviewers that customer experience is a hit or miss. On…read moreweekends, they limit samples to 3 per customer as it gets very busy. Pro tip: smell scents you like outside in the fresh air. The inside air smells crazy bc of all the sprays. 1.5ml samples are available at great prices. I've been here a couple times now to smell on my own and get recommendations from the staff. Both times, I was periodically approached by someone asking if I needed any help. I told them the notes I was looking for, and they brought out a mini line up of 6-8 fragrances for me to smell on my own. I appreciate this approach as you feel like you can smell on your own time. On my second visit, a staff member approached me and asked if i needed any assistance. I was ready to purchase some samples and asked her to look for 3. I waited in the corner of the store for several minutes, seeing her look in the sample stock for a bit, but then she came back into the main room without approaching me. I let her do her thing for a few more minutes but it appeared that she was helping other customers by then, so I asked if she had found everything. Only then did she tell me they were out of one of my 3 samples. I eventually replaced the 3rd sample with something else, but I didn't like the customer service during this visit.

    Photos
    Ministry Of Scent - Ministry of Scent @ 2408 Fillmore Street, San Francisco.

    Ministry of Scent @ 2408 Fillmore Street, San Francisco.

    Ministry Of Scent - One day Perfume

    One day Perfume

    Ministry Of Scent - Beautiful store

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    Beautiful store

    ZGO Perfumery - The Perfume Guy host, Sebastian, advising on scents at today's special event 6/2/24

    ZGO Perfumery

    4.7(128 reviews)
    10.1 miCastro
    $$$

    After traveling in Europe to shop for scents, I can appreciate ZGO Perfumery even more. They bring…read moremany international perfume brands to me in an adorable setting. Plus, charming young men will guide you in discovering new treasures. Which is why I attended the special event focusing on Editions de Parfum Frédéric Malle perfumes. A new perfume was introduced - Contre Jour (which means Light Against Shadow). This perfume has radiance and depth. Check it out. The owner also unveiled the news that Frédéric Malle was now an established brand at the boutique; it has its own wall cabinet to showcase the perfumes! Event attendees enjoyed champagne & macaron treats. It was a party for perfume lovers! I found a new perfume to enjoy while perusing the selection. Plus: everyone on their invite list got a parting gift: a bag with EdP Frédéric Malle perfume samples and a notebook.

    For quite some time, I've been into perfumery and recently discovered Niche Fragrances. ZGO…read moreperfumery has everything Niche which makes me appreciate it so much as most of the products they carry aren't widely available in storefronts. The layout made it easy for anyone to just come in and try a sample of different scents. My biggest pro is that they offer minimal customer service; they help whenever you need help and don't bother you which makes me shop in peace. Staff were extremely friendly to top it off, I would 100% stop by here when I make the drive to SF again.

    Photos
    ZGO Perfumery - YouTube personality and expert Sebastian (" The Perfume Guy ") attended the EdP Frédéric Malle launch event and chatted with patrons! 3/1/26

    YouTube personality and expert Sebastian (" The Perfume Guy ") attended the EdP Frédéric Malle launch event and chatted with patrons! 3/1/26

    ZGO Perfumery - The author of Bad Girls perfume, an owner of ZGO Perfumery and Sebastian (YouTube The Perfume Guy host) 6/2/24

    The author of Bad Girls perfume, an owner of ZGO Perfumery and Sebastian (YouTube The Perfume Guy host) 6/2/24

    ZGO Perfumery

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    Scents by the Bay - Custom soap bars

    Scents by the Bay

    4.9(73 reviews)
    18.1 miElmwood
    $$

    I'm so glad I stumbled upon this store!! It's the cutest shop with a wide variety of scents. They…read morehave a focus on non-alcoholic and organic smells, which isn't a priority for me, but it's nice. I absolutely love the gardenia scent and am hoping it holds! The prices here are not too crazy. A lot of these essential oil/soap stores will overcharge, but I thought this place was reasonable. You can get a small bundle of items for $28, a potent diffuser with 15 mL of essential oil for $18, and the soap bars are around $5. They also have a happy hour sale! Very worth it for local, small batch scents, which I usually see going for more. The two women working there today were super welcoming and sweet as well. I will definitely be coming back :)

    I had the most enriching fragrance-blending class experience at Scents By the Bay! The moment I…read morewalk-in, Tarah and Kiki made me feel at home. They were super friendly, highly knowledgable, & answered all my questions. Their passion & positive vibes were contagious. Being a fragrance lover who blends scents at home, I appreciated the clear, beautifully crafted guidance. The class balanced simplicity for beginners with deep educational insights. On top of that, their fragrance selection was unbelievable--literally a library of scents! They had over 700 options, from designer oils to pure essential and aromatherapy scents. As someone who's taken other classes with fairly small options, having such an eclectic, rare selection to choose from was next level. This was a perfect act of self-care after a busy weekend, and I left with new knowledge, a beautiful custom fragrance, and immense joy. This truly was a one-of-a-kind experience. Highly recommend! I love supporting local businesses and see myself being a frequent customer--probably will pop-in once or twice a month! I am excited to bring friends here for birthdays and special occasions. Already, planning to bring my husband for a date--so we can create a fragrance together! I'm just thrilled that something like this exists right here in the East Bay. This experience was a gem, and I can't wait to return again and again!

    Photos
    Scents by the Bay - Main blending area/store space

    Main blending area/store space

    Scents by the Bay
    Scents by the Bay - Owner, Tarah Ornelas

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    Owner, Tarah Ornelas

    Frankie & Myrrh - So many different sprays!

    Frankie & Myrrh

    5.0(70 reviews)
    11.9 miFinancial District
    $$

    Love the product and packaging. Received pkg quickly. This…read moreis real oil and the smell is magnificent and takes me WAY back.. If you've tried other products you have to try Frankie and Myrrh-this is the best!!

    Last Wednesday was truly a scent-sational breeze. My nose knows no wrong. I could simply smell…read moredifferent types of floral depths even if I'm standing near the front of the entrance that was called Frankie & Myrrh. I once had made a gift exchange with my mini black glass canister for a "Spray the B!#ch Away" during the white elephant gift event. That was few years back. I used that spray to create a mist before bedtime, and that was a pleasant scent. Too bad my whole family didn't like that scent, not even my ex-wife. Thus, I'm the only one who can have it in my room in case I get annoyed. Back to the latest. Sweet strong scent from diffusers and sachets, sweet customer service, and a sweet atmosphere that brings positive feelings in one whiff. Though each of the purchases were still expensive, the one for $15 was the French lavender essential oil. Not as strong as my Bulgarian version in a tiny cobalt glass bottle, the French lavender will be good enough to help me relax. I have yet to use it after I use up my Bulgarian version. Anytime of the day, I can only smell with or without opening its tiny bottle. *Sniff*, *sniff*! Aaah! Aromatherapy at its very best!

    Photos
    Frankie & Myrrh - Smell The Rainbow

    Smell The Rainbow

    Frankie & Myrrh - Spray Away that Witchy Feeling

    Spray Away that Witchy Feeling

    Frankie & Myrrh - Come for the Art, Stay for the Smells

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    Come for the Art, Stay for the Smells

    Jo Malone London - cosmetics - Updated September 2026

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