Southern. Girls. Dream. Wow!! From the moment you walk in: it's bright and colorful and everything you want your wardrobe to be. I could seriously spend my whole afternoon here and still want to stay and shop. The girls working seem to really love their jobs: they're upbeat, very friendly, but most importantly they will actually help you with whatever you're shopping for (without pushing you to try/buy items that aren't for you) what more could you want?! They have a great range of prices and styles, everything from quality staple pieces to wedding guest dresses to jewelry. L. Mae is always my first stop! read more

This boutique never fails to impress me! Every time I stop in, I leave with something special. They have such a wide variety of clothing styles. So many bright colors, fun patterns and SPARKLES! And don't even get me started on the jewelry.... Their beaded earrings are to die for!!! I've been shopping here for a few years now and the girls working are always so helpful and kind! I've recommended this store to so many of my friends, that it's now become our all time favorite place to shop. If you're visiting the Myrtle Beach area or are a local I HIGHLY recommend you stop in to this cute shop! read more

I absolutely love this boutique! L.Mae has such unique clothing and I am always able to find what I need for any occasion I have coming up. The employees are always so helpful and good at giving suggestions for what I am looking for. If you haven't checked out L.Mae I definitely recommend trying it out! read more

This is my favorite store in Myrtle Beach!! L. Mae always has the cutest clothes for any occasion! They carry so many different styles so you can truly find anything you need! I always bring my friends to this store when they come to visit because it really is the best at the beach! read more

First came to Myrtle Beach, SC to attend Coastal! Within my first couple months I found this boutique and it has been my go to ever since! They always have new clothes and something for every occasion that comes up! My boutique in the area by far!! read more

Such a great place to shop! With Wild Mabel on the opposite side, its a perfect mother-daughter date. The clothing is super cute and trendy!! They also have a very unique jewelry selection!! I would definitely recommend if you are in the area. read more

a great place to find cute and upcoming trends. there is something for everyone and styles for all ages. workers are helpful and give great styling tips! You cab Find all sorts of price ranges for whatever budget you have. read more

Such a nice staff that was willing to help with all my needs and questions. Loved that I was greeted at the door and treated like I was an old friend by the staff. So much Super cute and trendy clothing 10/10 recommend. read more

Such a fun store environment and their staff is always so friendly when I visit! They sell the best mix of top brands and trendy clothing/accessories, perfect place to shop! read more

Love this store!! Both locations have the best clothes. It's my favorite boutique in Myrtle. Incredible customer service as well, they were so helpful and sweet read more

I had a great time shopping here. I found some really cute clothes and the staff were super attentive. Anytime I'm at the beach I make sure to visit! read more

This store is so cute! A must while you are at the beach. Everything is displayed so well and the customer service is the best.

Incredibly friendly staff! So helpful and love the clothing! Something for all ages and my favorite stop on a beach trip!

My favorite store in the area! I wish I could buy everything. The customer service is great and everyone is so helpful.

Return police is garbage. Wouldn't purchase anything from there ever again based on that