If you are an art-lover, collector, enthusiast, supporter, patron or just curious to learn more…read moreabout the art scene in LA, then ForYourArt or FYA is the place to go. ForYourArt is an interdisciplinary producer and meta-curator, creating fresh initiatives through its hybrid model of projects, publishing and media platforms. They cultivate patronage and cultural engagement, i.e.: The Annual LA Art Weekend, a four-day event highlighting a comprehensive assortment of the city's contemporary art, architecture, and design hot spots.
Ooh! Wait, it gets better... ForYourArt media provides tightly edited information from the perspective of cultural insiders. Projects produced by ForYourArt focus on promoting cultural philanthropy as they further develop tools for navigating the cultural landscape - a virtual map to the best destinations. FYA keeps readers current with emerging trends, must-see exhibitions and vital resources in Los Angeles and beyond. How cool is that!? Now there's no excuse for us creative refugees from abroad, transplants or art enthused cultural junkies.
A LITTLE HISTORY on FYA
ForYourArt was started in 2005 by Bettina Korek. After working at LACMA, where she worked for the Prints and Drawings Department to raise acquisitions funds, commissioning editions by artists including Raymond Pettibon, Shepard Fairey and Alexis Smith and producing the IFPDA Print Fair. Upon leaving Bettina joined the board of the Prints and Drawings Council, and continued to support the Department as a volunteer until 200X and led the Print Fair Committee.
Bettina then worked in the Development office, launching the museum's first young patrons group, which she co-chaired as a volunteer from 2005-2009. Bettina then transferred to the Marketing and Communications Department. During this time, she launched pARTy, an event to bring the young patrons from LACMA, MOCA, the Music Center and the LA Opera together.
Her experience at the nexus of curatorial, development and marketing activities, and the realization that these departments did not often collaborate within the museum led her to found ForYourArt in 2005. While working in the development department, she had started a weekly email highlighting art events in LA, responding to a need voice by potential young LACMA patrons.
ForYourArt has evolved organically, acting both as a media entity and cultural producer and as an event production and public relations firm through its consulting division, FYAworld.