Too busy. Faaaaar to busy

They say it's the largest sporting store in London, yes maybe but if your from the US n know Models it's the same shit. It has the brands but not the latest styles. More like outlet kicks. read more

My sportsstore favourite - several floors with sports appearal! I always buy a pair of shoes and love the wide selection of sports clothes! I even bought my first pair of hiking boots here (finding it funny to go shopping for such things in the metropol London as I come from Norway!). This is definately one of the places I always go to while being in London! Will be back! read more

Specific to the shoe store. They appeared understaffed. Some employees were accommodating and tried to assist. The manager, Elsa (young lady) was extremely rude. She ignored our request for assistance and walked by. She was condescending over a minor issue where we had made a small error. It could've been easily handled more politely and with better customer service. I would not recommend shopping here. read more

Tried twice to purchase a 10 piece golf set, only to have only one club delivered on both occasions. On first occasion it took many emails to finally get a 90% refund to reflect the 90% of clubs not delivered. On the second occasion they simply won't answer my complaints. Here's a big tip to the CEO. Purchase the 10 piece Dunlop golf set on-line for yourself and wait patiently for only one club to be delivered (the guaranteed outcome). Then investigate and find whatever glitch is in the system that's causing this. Then apologise and provide refunds to all customers in the same boat. Avoid this website, because they don't deliver what you pay for. read more

being a tourist you'll must likely find yourself in this area but tourist or not, if you are a fan of English soccer and are interested in buying a kit (jersey, shorts, sweatshirts etc) of any team from The Premiership, the Scottish/Irish leagues, and also national teams Lillywhites is your best bet. they usually have amazing sales and,not to sound absurdly American, but the prices literally can't be beat. plus its massive, which isn't especially a great thing because going to the top floor can be a major pain stairs or elevator. read more

After avoiding Piccadily Circus at all costs, I found myself smack dab in the middle yesterday with a shopping list for the Waterstones flagship store. As I left empty handed, Lillywhites was staring me in the face. I've felt drawn to it today but perhaps I was just looking for some relief from the weather. While I only frequented two floors, I can vouch for a wide selection of products, plenty of staff to answer questions and good signage. On the other hand, it is full of tourists. Packed to the rafters with people all trudging up the stairs and browsing aimlessly. The service at the tills is adequate and they are clear on their return and exchange policy. If you are looking for an average product, don't make the trip to Piccadilly it's slightly overwhelming and an unnecessary journey. Although, if you are after specialty goods, I can almost guarantee you'll find it here. read more

Huge sporting store that sells authentic sporting goods stuff for cheap. First floor was like shoes and normal sporting goods if I remember correctly. I can't remember how many stories they were but upstairs is where you can find the soccer stuff like for chelsea, arsenal, etc. I bought arsenal wristbands for like 3-4 euro and a 2014 arsenal jersey for like 43 euro or something. Aka if you go to those stadiums don't buy your stuff at their gift shop (unless your that huge fan that has to buy something their just to say you did) , come here after. It is always busy and packed so keep that in mind. For those in the US, think outlet prices (imagine that nike, addidas, puma, etc. outlets all combined into one, like sports authority or dicks sporting goods with outlet prices). Surprisingly everything was organized and easy to find in this huge store. Overall, this place saved me a bunch of money so I was happy. Easy to find what I needed. Had a good experience here. Oh, and this place isn't far from chinatown area for my fellow asians. read more

ordered on the 2nd December on Lillywhites website. Delivery address Red Boxx in Germany. Lillywhites assigned Hermes to do the job. Parcel never arrived. After long email exchange NO PHONE NUMBER TO TALK TO CUSTOMER SERVICE - they agreed the parcel got lost and they re-send it. Now same story: Hermes automated email says, your parcel has been delivered. I went to Red Boxx - they says they never received my parcel. No signature. Avoid Lillywhites, avoid Hermes. read more

Buyer beware this store! They are NOT the Lillywhites of old. Yes they occupy a landmark building in Piccadilly Circus. And they used to provide quality products once upon a time. But they are only running on past reputation now. I bought 2 pairs of gym trousers by 2 top brands. I must admit that the quality of one felt a lot poorer than those I've bought from the brands' own store. Within 1 day of wearing the other one, it had lost its elasticity, kept falling down and I had to keep hitching it up. So I took the 2nd back after a week thinking I would get a refund and put that money plus a bit more towards buying from the brand's own store. I was barked at by an Eastern European sounding cashier who asked me in broken English what the problem was at the top of her voice and over the customer she was serving because I asked if that was where I needed to queue for refunds. When she came to serve me, she told me the store doesn't give refunds - only exchanges or gift cards. After many attempts to explain and much argument, she said I should speak to the manager. I explained the problem to another Eastern European sounding manageress who told me - again in broken English - that they don't give refunds. Either cultural or language barriers got in the way and I'm totally unconvinced that either of them understood the point I was making about the item being unfit for purpose which was adequate grounds for a full refund. I even said I wasn't attempting to return the other pair (which I was wearing to prove what I was saying) but was not happy to have paid for a second pair that I believe was of poor quality. I said I was not confident of getting quality products from their store and so I wanted my money back. The manageress kept insisting that they would not give me a refund and, instead, gave me a complaints form. She even insisted that I had bought the wrong size despite me having told her that I always buy that size and had, in fact, tried the size smaller than the one I normally take but it was too small. The Lillywhites I used to deal with - that provided excellent quality products and had a fair refund policy and excellent customer service - is a thing of the past. THIS store, on the other hand, is one of the new breed that sells cheap and cheerful, subgrade quality goods that appear to be either unsold seconds, unwanted items or are from poorer quality brands. And should Lillywhites claim that one of the attractions of buying from them is that they sell items cheaper than if the brand sold them, that is a nonsense claim since the brand would never sell such poor quality goods. To add insult to injury, Lillywhites is NOT selling these items cheaply at all - I paid £27 for what would be around the £35 mark in the brand's own stores or from sports shops stocking better quality items. In any case, why would anyone want to part with even £1 for something that doesn't do the job it was intended for? And especially in this economy? Lillywhites is not catering to the discerning customer and is on a no-losing streak with its borderline refund policy. I wont be buying ANYthing from them ever again. I would not normally bother with this issue, but I am fed up with UK-based stores cheating the British public by selling them poor-quality goods - sourced from distant shores with dubious manufacturing and quality control practices - at high UK prices and telling them that they are "getting a bargain" and that we "live in a throwaway society nowadays". If these items are such a bargain, surely Lillywhites should be happy to refund them as they are resaleable . And if we live in such a throwaway society, then Lillywhite should as willing as they expect their customers to be in throwing away this rubbish and providing better value for money. read more

I have been making football keeper gloves and boots purchases at Lillywhites for almost 15 years whenever I am in London (frequently), probably spent at least 1000 pounds. Being from out-of-country I have always chosen to pay cash like I do for all other buys. For the first time, my last purchase turned out to be gloves with poor design and multiple defects, both started to fall apart on the second or third use. When I tried to exchange them for a store credit (still had original packaging for one pair), I was shuffled between three customer service individuals on three different floors. Final result: "no store credit without a receipt" which I had thrown out. So I'm out 40 pounds with two pair of disintegrating, defective sets of keeper gloves (which they acknowledged). Unless and until they make good, it is my last purchase there. read more

Hey, I got a pretty decent pair of sunglasses here for under a fiver. Nice. I reckon good bargains can be found here year-round, but it is a monster of a shop to maneuver. In the area and lookin' for a deal? Check 'em out. However, I'm not one to make a special trip to behemoth Piccadilly shops like this one. read more

This place sells sports equipment and attire. It is well located in the centre of London. It has many good cheap deals and great customer staff support. You can get almost anything related to sports here. read more

The Lillywhites store is located in Piccadilly Circus in the very centre of London. The store occupies a whole building with several floors exclusively dedicated to sports. They sell sports clothes and equipment with very competitive prices. Well known brands are sold here with huge discounts in shoes and clothes reaching even the 70% of discount, this is specially remarkable on basketball trainers (including Nike, And1, Reebock, Fila). They also sell casual clothes like coats or trousers. The store gets sometimes very crowded so it is better to avoid going at the weekend when there are a lot of tourist hanging around. read more

Good place to spend a lot of money when you are a tourist or within your apare time

Lillywhites is the biggest sports store in london, Situated in the heart of picadilly, you can't miss it. If your a sports fanatic, or just looking for some casual clothes, lillywhites has it. They produce clothing and footwear for almost every sport including rugby, football, tennis and many more. With huge discounts always on, your sure to find what your looking for. read more

We have been going to Lilly Whites for the last 20years. We have always come back every Summer to shop for school sports gear etc even though we moved abroad. This Summer in particular we noticed the service took a sharp negative dive. There is no more personal attention to customers needing advice on trainers for specifics. The staff are not very interested, they will bring you whatever you are looking for and just leave you to get on with it. We noticed there was not a single staff that was British, almost 100% of the staff were foreigners who commanded good English but just cold and very unhelpful. Do something about it. Thanks Family T read more

If you need cheap training kit, this is where to go. It's basically a sports direct with the famous old Lillywhites brand. Soo you know what you're getting. Cheap sports gear with Sports Direct brands like Lonsdale and Karimoor. But good quality not the less. And they have a wide range of sports equipment. One thing I find infuriating though are the signs. There is nothing on any floor to tell you what department you're in. So you end up walking aimlessly around every floor to find what you're looking for. This is tiring because it has one small lift, ridiculous for a store that size and it travels so slowly you feel you're going backwards in time. So you end up walking up and down stairs. That aside. It is what it is. read more

Terrible service. I wanted a tennis racquet, tennis shoes and running shoes. But after I stood there for twenty minutes on the fifth floor while the manager and the assistant bitched about the hours they work and talked about rugby I gave up and left. read more

This place is good for shopping. It is a big place and you can get everything in here. The location makes it an ideal place to shop as well right on picadilly circus. If you walk pass there pop in and have a look. The things are well priced and a good place to spend your afternoon. read more

Lillywhites used to be an upmarket sports related store, now seems to be a sale shop. Still, worth a browse.

a former high end and expensive sports shop, the place has been transformed into a Mike Ashley bargain emporium, and I love it! as a kid I remember seeing 100 quid cricket bats (that was a year's income in them days) and now you can get a couple of decent outfits for that same hundred. good on yer, Mr Ashley! it does get hotter than a night in a Mumbai hot yoga studio, so dress light read more

Bargains galore for the Sports fan. Lilywhites in the last few years has change to Sports Direct, selling Sports World items. Cheap and cheerful products from cheap trainers to cheap branded clothing. If your looking for sport bargains this place will have it all. read more

Good quality, cheap sportswear. Doubt that you would get anything cheaper anywhere else in London. Can get quite hectic sometimes. The salespeople are generally helpful especially with regard to shoes. Amazing deals can be found sometimes. They have an extensive range of equipment for most popular sports, can sometimes take hours to wade through the multiple levels. Most of their clothing is permanently on sale. They are an institution and people especially tourists have to make a stop at Lillywhites on a visit to London. Would recommend to all. You should not miss their trademark building in Piccadilly Circus. Be careful you are not swamped by crowds. read more

Sells good quality sportswear. Also quite affordable. Has a wide range over two floors. The location is fantastic right in the centre of London. read more

Vous aimez les vetements de sport? Vous aimez les marques? Vous voulez du choix? Lillywhites est le lieu qui reunit tout cela a la fois. C'est un grand magasin sur 6 niveaux ou vous trouverez des vetements et accessoirs de sport de marques de tres grande qualites avec un large choix; du sport de glisse en passant par le sport d'equipe. Je suis toujours heureux de me rendre ici histoire de me reapprovisionner. read more

Not impressed. Had heard so much about it and when I was there (about 3 times all together) it was always too crowded with people! The stuff is friendly but surprisingly the times I was there they never had what I was looking for and the clothing range they offer... I personally find rather 'junky'. Yes, everything is reduced but if it looks crap it doesn't help me if I would spend 'less'. So.... wouldn't recommend it to a friend. read more