Think Marshall's down the shore. I wish they had more than just club clothes for women, But very…read morecute clothes and beachwear. Friendly staff and dressing rooms are available, but it stinks they close so early!

Store is clean but not very well stocked. They have a lot of small mediums and very few large and X…read moreL sizes. This store isn't as big as the one in Beach Haven and that store doesn't carry a lot of larger or XL either. A few years ago they changed some of the brands they sell and I'm not totally thrilled with the newer stuff but they do have some nice closing.

Such a cute little boutique with a ton of baby and toddler clothes! They had a ton of holiday items…read moreand toys too. The staff were super friendly and helpful, and the prices were good (with a sale section in the front). I was there over this past weekend to grab a few things and they wrapped everything up so nicely for me (including a gift). I'll definitely be back soon!

Great selection of high quality clothing for little ones. Also sell toys and accessories!…read more Service is top notch!!!

The owner Chick is a class act and very client responsive he offers a wife variety and selection of…read moretoddlers clothes. Great value and price range for quality clothes.

Chick's LBI Shop is the perfect sized store to shop in for T-shirt's, sweatshirts, tank-tops, etc…read more They have a nice selection of decently priced merchandise for men and women. The quality of some of the shirts seems to be a level above the cheap shirts that some of the other stores on LBI are selling. Maybe that's why Chick's has been in business for so long. They had some good sale shirts on the rack outside the store. I got a cute tank-top on sale for $15. The woman employee who was working was super friendly and we had a nice chat with her. I wish I remembered her name. It's so important to have friendly employees when you own a business. If you want to sell things, people are more likely to buy from a store where they positively interact with a friendly employee. I'll definitely go back to Chick's the next time I'm in LBI. I recommend it. Check it out for all your t-shirt and sweatshirt needs!

Beautiful childrens clothing,great selection ,I love all the accessories, and toys ,going back todayread more

Such a great children's clothing store. Always clean, carry the cutest infant/toddler clothes and…read morethe service is excellent. Love the OCNJ clothing line - always a must have for new parents who come to our beaches.

I love this shop! Joanna is very helpful and accommodating. I was looking for bathing suits for my…read moregranddaughter and they were still in boxes. Joanna opened and went through all the boxes while I waited, looking for the perfect bathing suits! I also picked up an adorable outfit for a baby shower. I always leave with more than I planned lol. Go here, you won't be disappointed! I highly recommend it!

From the owner: Joanna's Cuties offers beautiful and unique quality baby and children's clothing for everyday and…read morespecial occasions. We also carry shoes, toys, and accessories. Also, there is a section geared solely for the kids to stay occupied while the adults get to shop!

This place is awesome and has everything you need to hit the surf from boards to bathing suits to…read morecoolers. It's serious quality stuff with all brand names and friendly staff. I have been coming to LBI for years and can't believe I haven't gone inside this place.

Always been my go-to for surf, sun, and clothing for the last 20 years…read more Always the most down to earth employees that truly want to see their customers happy. Whoever does their buying really gets the freshest threads.

Super cute Childrenswear Boutique Fashionable Designs and…read moreaffordable prices Matching accessories and shoes Perfect for birthday outfits and special occasion

From the owner: we specialize in special occasion childrenswear, stylish and unique outfitsread more

Been coming to Surf City for close to 15 years with the family and we stop here every single year…read morefor some kind of clothing or souvenir. On our most recent trip, Wifey (who started the trip making us promise she wouldn't buy ANY more Santa ornaments) walked out the door with three Santa ornaments. The tradition started the first year when one of the kids needed a sweatshirt and we now go every year. It's always a fun little trip and we always find something to bring home...

We've been coming here for at lest 15 years as part of our LBI vacation. Kids have gotten the…read moreubiquitous red lifeguard sweatshirts and worn them till they outgrew them and got the next size up. Shark tooth necklaces, long sleeve LBI shirts, games, car magnets etc. Full of tchotchkes and gaudy wearables alongside some things you might like, it is always with a crowd and taken as a fun stop is a great place.

SOPHIA IS THE BEST!! She helped me find anything and I was so grateful! Make sure she working when…read moreyou go in!!!

We stop in at Ron Jon every summer and even though we're paying LBI prices on top of Ton Jon prices…read morewe always walk away with something. T-shirts, sweatshirts, jewelry, even little knick knacks...it's all there.

owner is rude, unprofessional, and judgmental of people's appearances. clothing is tacky and…read moreoverpriced. do yourself a favor and take your business elsewhere.

I'm comfortable enough with my manhood to say I stop in here every year with my wife to do some…read moreshopping. This is a cute boutique with a lot of knick knacks and jewelry, but we always find stuff to buy something for the house or our girl-friends. There are lot of places like this on LBI, but this one is within walking distance of the house we rent and they have a selection of 'stuff' you won't find anywhere else. If you're up for a little shopping for or with the ladies-this is a nice stop. Support your locals!