Second time I have been in this store and I always find something I like. They're a little prices…read morebut the clothes are cute. They have jewerly and cute little things for the little princess in your life. The people in the store are always so pleasant and always talk to us when we go in there. They have infant clothes up to 18 months or so in the front. The back contains bigger boy clothes and girl clothes. Some items are shore outfits (which of course I got my little man two things). They also have books, stuffed animals and other things for your kids. Will always stop in this store when I'm in Surf City..

Such a cute little boutique with a ton of baby and toddler clothes! They had a ton of holiday items…read moreand toys too. The staff were super friendly and helpful, and the prices were good (with a sale section in the front). I was there over this past weekend to grab a few things and they wrapped everything up so nicely for me (including a gift). I'll definitely be back soon!

Great selection of high quality clothing for little ones. Also sell toys and accessories!…read more Service is top notch!!!

Chick's LBI Shop is the perfect sized store to shop in for T-shirt's, sweatshirts, tank-tops, etc…read more They have a nice selection of decently priced merchandise for men and women. The quality of some of the shirts seems to be a level above the cheap shirts that some of the other stores on LBI are selling. Maybe that's why Chick's has been in business for so long. They had some good sale shirts on the rack outside the store. I got a cute tank-top on sale for $15. The woman employee who was working was super friendly and we had a nice chat with her. I wish I remembered her name. It's so important to have friendly employees when you own a business. If you want to sell things, people are more likely to buy from a store where they positively interact with a friendly employee. I'll definitely go back to Chick's the next time I'm in LBI. I recommend it. Check it out for all your t-shirt and sweatshirt needs!

This is where you go to buy something a bit nicer than the standard t-shirt souvenir shop. Maybe…read moreget an LBI windbreaker for your dad - that sort of thing. An easy, relaxed atmosphere made it simple to have a good and quick look around.

Beautiful childrens clothing,great selection ,I love all the accessories, and toys ,going back todayread more

Such a great children's clothing store. Always clean, carry the cutest infant/toddler clothes and…read morethe service is excellent. Love the OCNJ clothing line - always a must have for new parents who come to our beaches.

I love this shop! Joanna is very helpful and accommodating. I was looking for bathing suits for my…read moregranddaughter and they were still in boxes. Joanna opened and went through all the boxes while I waited, looking for the perfect bathing suits! I also picked up an adorable outfit for a baby shower. I always leave with more than I planned lol. Go here, you won't be disappointed! I highly recommend it!

From the owner: Joanna's Cuties offers beautiful and unique quality baby and children's clothing for everyday and…read morespecial occasions. We also carry shoes, toys, and accessories. Also, there is a section geared solely for the kids to stay occupied while the adults get to shop!

This place is awesome and has everything you need to hit the surf from boards to bathing suits to…read morecoolers. It's serious quality stuff with all brand names and friendly staff. I have been coming to LBI for years and can't believe I haven't gone inside this place.

Always been my go-to for surf, sun, and clothing for the last 20 years…read more Always the most down to earth employees that truly want to see their customers happy. Whoever does their buying really gets the freshest threads.

Super cute Childrenswear Boutique Fashionable Designs and…read moreaffordable prices Matching accessories and shoes Perfect for birthday outfits and special occasion

From the owner: we specialize in special occasion childrenswear, stylish and unique outfitsread more

Been coming to Surf City for close to 15 years with the family and we stop here every single year…read morefor some kind of clothing or souvenir. On our most recent trip, Wifey (who started the trip making us promise she wouldn't buy ANY more Santa ornaments) walked out the door with three Santa ornaments. The tradition started the first year when one of the kids needed a sweatshirt and we now go every year. It's always a fun little trip and we always find something to bring home...

We've been coming here for at lest 15 years as part of our LBI vacation. Kids have gotten the…read moreubiquitous red lifeguard sweatshirts and worn them till they outgrew them and got the next size up. Shark tooth necklaces, long sleeve LBI shirts, games, car magnets etc. Full of tchotchkes and gaudy wearables alongside some things you might like, it is always with a crowd and taken as a fun stop is a great place.

We stop in at Ron Jon every summer and even though we're paying LBI prices on top of Ton Jon prices…read morewe always walk away with something. T-shirts, sweatshirts, jewelry, even little knick knacks...it's all there.

Came back again and scored a beautiful tankini from the Sale area (Summer of 2023 style during 2024…read more- but I do not care). Very helpful associates and a spacious changing room. So happy.

owner is rude, unprofessional, and judgmental of people's appearances. clothing is tacky and…read moreoverpriced. do yourself a favor and take your business elsewhere.

I recently purchased a gorgeous, high quality leather jacket from The Good Life. I live in CA so it…read morewas shipped. It arrived on time. I am sad to say that the jacket does not fit me well. Unfortunately, I need to return it. I am still within the timeframe to return the jacket for a full refund. However, I am having trouble reaching the owner to accept my return. I have emailed & left several messages and no response. I'm hoping she returns my messages and assists me with the return & full refund so I can change the rating to a more positive one!