1. Luv Bridal

1. Luv Bridal

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San Diego, CA

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Luv Bridal

4.8 (648 reviews)
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Maria C.

I had such a wonderful experience at LUV Bridal in San Diego, and I have to give a huge shoutout to my stylist Isabel. From the moment we walked in, we felt so welcomed. They had a sign with my name on it, snacks, drinks, and the whole atmosphere felt celebratory and relaxed right away. Isabel was absolutely amazing. She was incredibly attentive, enthusiastic, and genuinely excited to help me find the right dress. What I appreciated most was how quickly she understood my personal style and the overall vision I had in mind. She really understood the assignment. Every dress she pulled felt aligned with my personality and the vibe I was going for. She also worked so efficiently and helped me try on as many dresses as possible without ever making the experience feel rushed or overwhelming. She kept the energy fun and positive the entire time, and her friendliness made the whole appointment feel easy and natural. Dress shopping can sometimes feel stressful, but Isabel made it feel joyful and seamless. You can tell she really cares about making the experience special for each bride. If you're going to Luv Bridal in San Diego, I highly recommend asking for Isabel. She made the entire experience memorable, and I'm so grateful for her help!

Welcome sign!
Taylor D.

I have nothing but the best to say about Luv Bridal and my beautiful, amazing stylist Ainsley. I knew this was going to be a special store the second I walked in. There was a sign that said 'Welcome ____' and a list of all the girls with appointments that day! It's such a small detail but I think it adds such meaning and thoughtfulness for an event as special as finding your wedding dress. It set a precedent for what we were to expect at the store. The area where your guests sit and wait for you is just as you'd imagine and see in the movies: huge mirrors, show lighting, drinks and snacks galore. One of the highlights of the experience was my queen Ainsley!!!!!! She took notes of what I was looking for and started picking beautiful dresses in my price range (never pushing me to go higher than what I specified which I was nervous about!). The very FIRST dress she pulled and I tried on happened to be the ONE. Ainsley made me feel so comfortable the entire process and really championed what I wanted and what felt best for me! Not to mention her kindness and going above and beyond to treat me AND my family that I brought with me with so much care - she even set up a tripod so my cousin could watch on FaceTime! All in all, Luv Bridal has 5 stars on Yelp for a reason!!!!!! Even if you don't find your dress here (I'm sure you will), you will leave having had such a fantastic experience and seeing such beautiful dresses!

Isabel was so amazing and so respectful of our bride's wishes
Hayley F.

Isabel was incredible! She was a gracious, enthusiastic stylist. The shop is so gorgeous and clean with a ton of selections from dresses that are plus size friendly to accessories. I really appreciated how respectful they were to budget and preferences, no one tried to talk her into trying something different and they gave her so many options. 10/10 would recommend and return!

My stylist Isabel was amazing! I went to a lot of different stores, but had the absolute best experience here. They book up for a reason. They have the best selection and make the experience so special with friends and family. Isabel had such a wide knowledge of the inventory in the store and was able to find a dress that fit me perfectly from the sample selection. Their dresses are not over priced like most places I went to. It was an experience I'll always remember and never forget. I'll be telling all my friends to come to the store first

My dress!! Hopefully no one sees!!

OH MY GOODNESS!! Wow where do I start??? Queenie, thank you so much and the team at Luv bridal, I went to two other shops that left much to be desired. Queenie was texting me a week out from my appointment creating a profile for me. GREEN FLAG. She was sweet and empathetic, asking me about my needs, wants, and wishes. Upon my arrival I was amazed by the selection, elegance, and organization of the shop. They had SO MANY refreshments and snacks to choose from. The process was so pleasant and exciting, Queenie is this best, she made me feel so comfortable, she was professional but so personable. This was the best bridal dress shopping experience I have ever had. NOW THE DRESS. HOLY HECK. My dress blew all expectations out of the water. I was feeling a little defeated in the process of looking for a dress. The first dress I tried on was the one, I couldn't believe it. The price was unbelievable, half the amount of many of the other dresses I tried on and I could never commit to any of them ... I would have paid triple the price for the dress. Queenie found the most perfect veil to give me the touch of lace I was looking for. Thank you again Queenie for making this once in a lifetime time experience amazing for me! I will never forget it!!

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Ask the Community - Luv Bridal

Do you have plus size dresses available for try on? I wear a street clothes size 18-20?

Yes they do! I am plus size 18/20 as well and they had so many dress for me to try on in so many different styles and price ranges! They also make you feel very comfortable there which is a good feeling!

How much are the ELora, Havillah, and Delanie dresses?

Hi Frence and thank you for reaching out to us. Great choices!! The MSRP are Elora $1699… 

I'm interested in making an appointment, what's the price range of the dresses?

Around $1500-$4000!

Hi, do you have dresses in store available for purchase?

Hi Elika and thank you for reaching out to us. We do have a large selection of gowns that we sell off the rack. They vary in sizes, silhouettes, colors etc. We would be more than happy to schedule an appointment for you to try dresses on. Please… 

Do you have payment plans? If so what's the required deposit?

Good morning Justine. Thank you for reaching out to us. We only require 50% down to order your perfect gown. It take 5 months to receive the gown and the balance can be paid… 

Hi! Do you guys do dress rental? If so, what is the price range? Thanks!

Thanks for reaching out to us, Jingqi. We do not do gown rentals. Please let us know if we can help further.… 

Does luv Bridal have a wide selection of long sleeve ball gowns?

Morning Abby, We do have a huge selection of ballgowns. That being said only a few have sleeves. But we work very closely with our designers and we have the advantage of… 

Do you have a summer sale as well as a spring sale?

Thank you for contacting us. We are currently having a spring sale, but we do anticipate having great promotions throughout the summer. Please feel free to reach out to us at our showroom with any further questions.… 

What sizes do you carry in store for try on's?

Good morning Danita! Thank you so much for reaching out. At our showroom, we carry anywhere from 2-4 sizes of every style, allowing for every bride to try on anything they are interested in. These sizes are in a wide variety, accommodating all… 

What is the price range of the dresses?

Nothing over $1500! Some Much lower!

Do you do sample sales or off the rack?

Hi Kathy! Typically, we order brand new gowns from the designer. These take about 5 months to come in. If a bride does have an earlier wedding date, we do have the option of selling certain gowns in our showroom off the rack. It is a much more… 

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Review Highlights - Luv Bridal

However, Lauren completely nailed it and the dress was definitely within the price range I was looking for!

Mentioned in 78 reviews

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The White Flower Bridal Boutique

The White Flower Bridal Boutique

4.9
(729 reviews)
3.4 mi
$$

I said Yes to the dress at The White Flower! I cannot recommend The White Flower Bridal Boutique…read moreenough! My appointment was everything I could have hoped for and more. From start to finish, the entire process was seamless. If you are looking for an intimate, stress-free dress shopping experience with your loved ones, I highly recommend upgrading or making sure you reserve a private suite. It made the day feel so exclusive and special. The boutique provides a beautiful, comfortable space with refreshing non-alcoholic beverages, and the price is incredibly affordable for the high-end level of service you receive. A massive thank you to my stylist, Precilla! She was absolutely amazing, attentive, and made me feel so supported throughout the entire process. She really listened to what I wanted and made the appointment unforgettable. When I got a bit carried away with all the options, she gently steered me back toward my ultimate goal of finding my dream dress. I couldn't have asked for a better experience!

It's been such an amazing experience all the way around, that I don't even know where to start!…read moreFrom having the most beautiful selection of dresses to the very best service, I'd rate White Flower a million stars if I could. White Flower happened to be my first stop when dress shopping, and man, they set the bar high. I visited close to ten stores and every experience felt rushed, sales-pushy, and uncomfortable. That is not the case here. You get your own private room to be in the moment with your loved ones that makes the entire experience feel so much more special. Hanna, who is now my favorite person ever, deserves the biggest shoutout of all! She is kind, knowledgeable, and hilarious, which immediately made us all so comfortable. She picked up what I was putting down immediately and knew what I wanted more than I even did. I genuinely look forward to whenever I get to come back for reveals, fittings, and pick ups because it's always wonderful seeing her. Thank you for making one of the most hectic parts of wedding planning a breeze. My dress is more beautiful than I could have ever dreamed of!!!!!!

Photos
Evoque by Dany Tabet
Evoque by Dany Tabet
Atwood by Justin Alexander Signature
Atwood by Justin Alexander Signature
Dickinson by Justin Alexander Signature

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Dickinson by Justin Alexander Signature
Brides for a Cause

Brides for a Cause

4.9
(109 reviews)
4.1 mi
Established in 2012
Not-for-profit

Today I said yes to my wedding dress, and I couldn't have asked for a better experience thanks to…read moreMaddie! I came in alone and was a little nervous, but from the moment I walked in, Maddie made me feel completely welcome, accepted, and at ease. She was patient, kind, encouraging, and stayed by my side throughout the entire experience. By the end, it truly felt like I had come shopping with a friend instead of by myself. She helped me find the perfect dress, and I was so grateful to get an incredible deal. Knowing that my purchase was also supporting a good cause made the experience even more meaningful. Thank you, Maddie, for making such a special milestone in my life one I'll never forget. Your kindness and compassion meant more than you know. God bless you, and thank you for helping make my wedding dress shopping experience so beautiful!

I really enjoyed my time here. The employees were incredibly kind and welcoming. I came in on a…read morewhim with a friend, not expecting much, and was pleasantly surprised by how many dresses I genuinely loved. While some were out of my budget or would have required alterations I wasn't willing to do, I ended up finding the perfect dress--already my size, needing little to no alterations, and within my budget. We were honestly amazed. I also really appreciated that they offer to hold a dress for a short period of time (either a few hours or up to a day). When you're making a big purchase decision--especially since the dresses are final sale--it's refreshing and reassuring to see a business that encourages you not to rush. It felt honest and thoughtful, not like they were just trying to make a quick sale. The only downside was the fitting room lighting. It isn't very flattering and doesn't show well on camera, which makes it hard if you're FaceTiming family or friends for a second opinion. I'd recommend stepping toward the front of the store near the window for better lighting. As a suggestion to the store, improving the fitting room lighting would make a huge difference and would also allow customers to feel more comfortable without having to walk to the front of the shop or be visible from outside. Overall, though, it was truly a great experience, and I would absolutely recommend this store.

Photos
Some examples of dresses
Some examples of dresses
Wedding dress
Wedding dress
Wedding dress in garment bag

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Wedding dress in garment bag
Jana Ann Couture

Jana Ann Couture

4.9
(511 reviews)
7.3 mi
$$

I had a wonderful experience at Jana Ann and said yes to a dress! I wasn't expecting find a dress,…read moreand even had other bridal boutique appointments lined up, but I found my dress! My assistant was Lalita and she was super sweet, friendly, and took great care of me! The appointment started off with questions about the dress details/inspo pics and then she asked my guests to describe me in a few words. She then went around the boutique and hand picked styles for what she felt would match me well and match the style I was looking for. She did so well that I was torn between 3 dresses! I feel like she read me so well and understood what I was looking for. She even applied a lot of discounts so the dress ended up being a lot cheaper than I had anticipated. Overall super happy with my experience and will be recommending this place to others!

Jana Ann was amazing. The first time I went in there I found the dress I love, but there was a…read moresituation that made the experience slightly awkward. They immediately reached out to rectify the situation and offered to make me a complete custom dress. They were incredibly gracious and understanding. They made an incredible dress before my wedding. Erin, Lalita, and Jana were amazingly kind and so helpful. The dress looks amazing, and I loved my experience at Jana Ann and would recommend it to anyone!

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Jana Ann Couture new La Jolla location
Jana Ann Couture new La Jolla location
Jana Ann Bridal Couture 
New Collection SS26
Jana Ann Bridal Couture New Collection SS26
Jana Ann Bridal Couture 
New Collection SS26

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Jana Ann Bridal Couture New Collection SS26
The Bustle

The Bustle

4.6
(634 reviews)
13.6 mi
$$

Where do I start?! This was such a pleasant experience from start to finish. Kennedy was amazing…read moreand just the vibe I needed, especially since this was my 10th shop! I wish it had been my first. Somehow, it was all meant to be! The customer service was sensational... the room was so beautiful too! I love that the owner and staff make everyone feel like they are cared for and special. When I pulled up for the dress shopping experience it was already clear that The Bustle was treating me right. A personalized sign awaited me out front and mini refreshments with a private room and some of my favorite dresses already pulled put me at ease. Honestly, it was an amazing experience! Don't even think twice... you might pay a little more for the dress of your dreams with some of their amazing designer options but you won't regret it. Top notch personalized experience. Thank you!

I had the most amazing experience at the Bustle. This was my first wedding dress shop. I tried and…read moreNadine worked with me on my price range and we found the perfect dress! She made everything so smooth, and I went in needing some guidance, and she brought me things that she thought would be flattering on me and tailored to my desires! It was such a fun and comfortable experience and my family and I loved working with them! Definitely would recommend, especially if you desire a special wedding dress shopping experience! 10/10!

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Find your dream dress! Any Budget s Welcome!
Find your dream dress! Any Budget s Welcome!
The Bustle
Stella York

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Stella York
Grace Loves Lace - San Diego

Grace Loves Lace - San Diego

4.4
(128 reviews)
3.7 mi
$

Taylor was the sweetest!!! Her happy energy was contagious and she took all my nerves away…read moreinstantly. I felt so comfortable and excited to try on the beautiful dresses in the store. The store is stunning! Loved everything about this location! Felt like a dream walking in here. We got super lucky and were the only people in the store while I was trying on dresses, so it felt very private and special. Dresses I tried on were all under $5k, which was in my budget. Also, plenty of meter street parking right nearby the store!

I had such a wonderful experience here! My stylist Noelle was amazing from start to finish. A few…read moredays before my appointment, someone from the team called to ask about my style and which dresses I liked, which was appreciated. This was the first bridal shop I visited, and the very first dress I tried on ended up being the one I had been eyeing online. I still tried on a few others just to be sure, but I kept going back to that original dress. I had seen reviews saying this shop is only for very slim brides, and I completely disagree. I have curves and the dress fit me perfectly. Since I wasn't expecting to find my dress so quickly, I took a few days to think about it before ordering. My dress arrived in about four weeks and the process was so easy. It fit perfectly and just needs some hemming. Noelle was so awesome she had let me know that I could come back with friends and family to have a yes to the dress moment which I did. Overall, such an amazing experience and I would absolutely recommend Grace Loves Lace!

Photos
Mrs Jones and Bo Shawl
Mrs Jones and Bo Shawl
Grace Loves Lace Goldie
Grace Loves Lace Goldie
Mrs Jones Gown

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Mrs Jones Gown
Here Comes the Bride & Groom

Here Comes the Bride & Groom

3.9
(768 reviews)
2.7 mi
$$

My dress did not arrive in time for my wedding and they have not refunded me…read more Tl;dr: My dress did not arrive in time for my wedding. They agreed to refund me $2,276.88 five weeks ago, and I am still fighting for that refund. ... This is literally the first negative review I have ever written. I work in customer service, and I am very understanding. However, this has been a nightmare experience and their lack of professionalism as a business is absurd. I ordered a dress from HCTB with Rebecca on November 21, 2025, nearly six months before my wedding (May 2026). With the time constraint, I was planning on buying off-the-rack. Rebecca assured me I could order a brand new dress because it would arrive in February or March, which would allow enough time for fittings and alterations. I was repeatedly given conflicting delivery updates and fitting appointments that were later cancelled because the dress had not actually arrived. Below is a timeline of my communication with HCTB: On March 11th, after not hearing from them, I reached out asking for an update and received no response. On March 14th, I followed up again and was told my dress had shipped. We scheduled a fitting for April 8th. On April 7th, I was called and told the dress had not arrived and needed to reschedule. We rescheduled for April 15th. On April 14th, I was told again that the dress had still not arrived and we needed to reschedule. I was then told the dress would arrive on April 20 and we scheduled for April 22nd. I specifically expressed concern and asked how confident Rebecca was in that date, and she said she was "100% certain" it would arrive. On April 21st at 8:15 PM, I was contacted and told the dress still had not arrived and that now it "should" arrive by the end of April. My wedding was in May. On April 23rd, I sent a formal demand for a refund citing their contract. No response. On April 27th, I followed up. The next day they responded and said they would talk to the manager that day and get back to me. I heard nothing. On May 6th, I sent a text following up. Two days later they responded saying they would let the manager know I followed up. I asked when I should expect resolution and they said they would update me that day. They did not. On May 9th, I received a text stating they heard back from accounting, they were going to refund me in full, and I would see that refund in 10 business days. (Yay, I thought this was over.) On May 22nd, after 10 business days had passed and I was not refunded or given an update. I sent another text asking for an update. No response. On May 26th, I called the store and left a voicemail. I also sent a text. They responded to the text promising to get back to me by EOD. They did not. On May 27th, I called the store again from my husband's phone because they seemed to be ignoring my number. They answered and I spoke to Rebecca. She was very nice on the phone, thanked me for being so understanding, and ensured the refund would be processed by May 31st. It was not. On June 8th, I reached out again. They responded and said, "You have been so understanding and I am so sorry you have not received your refund. I will follow up with Rebecca and make sure you see this refund this week. This has taken too long." That was 8 days ago and I still have not been refunded or given an update. Long story short, do not give these people your business.

I cannot recommend Here Comes the Bride & Groom enough! From the moment I found my dress to the…read morevery final fitting, my experience was absolutely incredible. A huge, heartfelt thank you to Karla, the seamstress, who truly went above and beyond in every possible way. Her attention to detail is unmatched, she made sure every inch of my dress fit perfectly and looked flawless. But beyond her talent, it was her energy and care that made the experience so special. She brought excitement and positivity to every single appointment and always made me feel beautiful and confident. As a very Type A bride, I was definitely anxious and stressed throughout the process, but Karla constantly reassured me that everything would come together and she was right. Every appointment felt supportive and uplifting, and by the end, my dress was more perfect than I could have ever imagined. And let me just say Karla made sure this dress was indestructible. Based on the fitted style I chose, I truly didn't think I'd even be able to sit, let alone move comfortably. I was so worried about the zipper or seams giving out, but not even close. I danced all the way down to the floor, moved freely all night, and somehow even managed to lift myself up and over a fence for the most stunning cliffside photos. The craftsmanship and reinforcement she put into my dress gave me total confidence to fully enjoy every moment without holding back. If you're looking for a place that truly cares and a seamstress who treats your dress like it's the most important one she's ever worked on, this is it. I'm so grateful for this experience and will never forget how special they made me feel on such an important journey

Photos
Front of dress outside lighting
Front of dress outside lighting
Here Comes the Bride & Groom
Here Comes the Bride & Groom

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Brides of San Diego

Brides of San Diego

3.8
(153 reviews)
3.1 mi
$$
Established in 1968
Women-owned & operated

I had shopped at a few different boutiques prior to coming to Brides of San Diego. I had a bit of a…read morerush (my wedding was in 6 months at the time I was looking) and honestly I was just anxious about my body and what it would look like in a dress. At previous salons I felt those concerns magnify. But with Rosa I felt safe. She made my friends and I feel so incredibly special, and she just knew what would look good on me. She did a great job clamping the dress to fit me and just made me feel so good in my own skin. The dress is truly amazing, and in such a large part that's due to her. Fast forward a few months there was a hiccup in delivery, not at all the fault of Brides of SD, but I was so anxious. Lonnie, the owner, saved the day. Lonnie made sure I got my dress and on time. Special shout out to Mya who called with updates at every turn and honestly just made me feel so calm and safe. I feel grateful she was there and I hope she has the wedding of her DREAMS cuz she's also getting married soon and boy does she deserve it to be perfect. Ok but DONT GET ME STARTED on Lily the seamstress. That woman is a magician. My dress fits like a glove, my boobs look amazing, that's ALL LILY! She did such meticulous work so fast - she's truly amazing. All this to say, the road to my dress had a significant bump, but Brides of San Diego came through for me, and my dress is next level perfect. Thank you for making sure my dream could become a reality

I'd gotten the phone call that my dress came in, but unfortunately I missed it. When I called back…read moreno one answered and the outgoing message said to press one to leave a voicemail. I followed the instructions, but all it did was continuously beep at me without letting me leave a message. So I called again the next day and I kept getting the same outcome. I had no choice but to call six times until someone answered. I hope they'll fix their phone system because it was pretty frustrating, especially since it was for something as important as picking up a wedding dress! I made an appointment and drove down, the staff was friendly from the moment we walked in. They even remember me from when I picked out my dress eight months ago! I was helped getting in and out of my dress, which made the experience easy. We were out of there in less than an hour. They were also kind enough to double bag my dress so my fiancé wouldn't see through it. Overall they have helpful employees, beautiful dresses and a clean store. I would recommend this shop to anyone, and to keep calling until the phone is picked up!

Photos
We've taken extra precautions to ensure your Bridal experience is safe, clean, and comfortable.
We've taken extra precautions to ensure your Bridal experience is safe, clean, and comfortable.
Brides of San Diego
Brides of San Diego

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Lovely Bride

Lovely Bride

4.5
(76 reviews)
4.0 mi

This was my third stop in the wedding dress search and Nicole made the whole experience amazing!…read moreShe asked all the right questions and was very attentive to what I was saying and picked up on cues I expressed that indicated I had found the dress! It was a private and intimate experience and you can easily tell Nicole is an expert in her profession. She made me feel comfortable and said such amazing and positive statements to increase my confidence in the dress and overall experience.

I tried on numerous dresses and I initially said yes elsewhere but I was having second thoughts. My…read morefriend who purchased her dress at Lovely Bride, told me to check it out and I'm so glad I did. I had the most amazing experience at Lovely Bride with Delaney! She was so awesome! Her welcoming and bright energy just made trying on dresses less stressful. I tried gowns from the Made With Love collection and was drawn to the concept that they were "customizable." Delaney showed me various necklines and laces from other dresses. All of the dresses I tried elsewhere had certain features and elements that I liked, but they never checked all of the boxes. I loved everything about the Made with Love Dress, and the fact that I could modify the neckline (with designer approval) was pivotal, and ultimately why I said yes to the dress! I walked away from the appointment saying how much fun I had, and my sister-in-law agreed! I'm so excited to come back and try on my dress in a few months! Thank you so much again Delaney!

Photos
Cheridan wearing our Adriana Madrid 'Adhara' gown
Cheridan wearing our Adriana Madrid 'Adhara' gown
The Juliette gown by SAINT
The Juliette gown by SAINT
My third choice that was absolutely breathtaking! The designer and the story of the dress was so beautiful.

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My third choice that was absolutely breathtaking! The designer and the story of the dress was so beautiful.

Luv Bridal - bridal - Updated July 2026

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