So many lovely little items! Including various polished stones and silver jewelry which are my favorite! The lady minding the store was very sweet and helpful. It was a wonderful find in the Mission neighborhood! read more

A number of years ago Luz de Luna was on 25th St between Mission & Bartlett Sts. a unique little shop filled with beautiful works of art from Mexico. The little shop is now in a larger more accessible shop in the heart of the Mission. Still filled with unique objects, now clothing, and lots and lots of jewelry. One of my favorite purchases (see photo). read more

Luz De Luna - A handmade tin angel skeletons holding a heart - Jewelry Near Me - San Francisco, California

I want to give 10 stars to this store if I would, wonderful all around,I came to get an outfit for my daughter concert at the symphony hall next week,she wanted to dress with a traditional folcror outfit,they dress her up head to toe she absolutely loves it,she tried in a couple outfits and the costumer service was beyond words, honest prices in all items I will come back for sure to this amazing store, recommended. Safe yourself time,this is the place you want to go they have an enormous selection and for sure you will find that you looking for, coincidencialy my daughter name is Luna and the store name is "luz de Luna". SF girls chorus is honoring Latino heritage ,Diana Gameros will sing with the girls and we can't be more proud and excited, Thank you to this fabulous shop supporting la comunidad latina.Very grateful .Thank you read more

Luz De Luna - Beyond words all around - Jewelry Near Me - San Francisco, California

So many beautiful artesanias. Everywhere you look, there are interesting pieces, and the owner Denise is extremely kind, attentive and has a clear love for Mexican art and culture. Luz de Luna has religious art, folk art, Milagros, Catrinas ... pretty much anything you might be looking to add to your collection. I also picked up something from a local artist as well. I am so happy I took a moment of my time in San Francisco to visit the store and I am sure to go back when time allows, whether it's this trip or during my next visit to the Bay Area. Mil gracias! read more

I came here to find some older silver rings and was wonderfully surprised. The ladies working here are so kind and kept bringing out more and more rings (tons of different sizes, designs, etc). She helped me look through all the rings and would recommend ones with designs I was looking for. After choosing some rings, they polished/cleaned them and packed them up nicely in bags for me. I don't really know how much the prices compare to other places but the selection and service here are so worth it. Will definitely be back!! read more

Dia de Los Muertos is coming this Monday, and you suddenly realize you don't have your altar ready to celebrate all your dead relatives. That's a bummer, but here's the beautifully decorated store that will be able to help you. However, eye-popping religious artifacts are not all that owner Denise Gonzales offers here although she has plenty of options judging by the elaborate window displays. She sells some dazzling jewelry and colorful clothing as well as native tchotchkes that could fill a mantle if you have a mantle. There's even a cardboard cutout of Frida Kahlo to greet you. I love Mexican arts and crafts and even come here during the holidays to get stocking stuffers. But people always get confused that such lovely south-of-the-border mementos would come from me. I think they expect chopsticks. RELATED - Exploring the Mission? Here's a collection of places I've visited and reviewed: https://bit.ly/2NHtst6 read more

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La tiendita está bien surtida y atienden con amabilidad. Gran variedad de artesanías. read more

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I give 10 stars. Here is one picture for a total of 10 pictures of why they are so so good. Amazing store that is excellent. Highly recommended. Spiritual art with good vibes. Friendly staff. A diamond in the Mission. I will be back here again and again. Check them out. read more

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Very cute little shop that is absolutely packed full of trinkets, clothing, jewelry, gifts, cards and more. We easily spent over an hour inside looking at every little thing. There's so much. Sensory overload! We came away with a Catrina and a Sacred Heart for our home. I'm sure we will be back to see what other treasures we can find. Definitly a go-to for gifts as well. read more

What a treasure trove in the heart of Mission. Not only it's a cool gift shop, but more importantly it's a cultural hub/outpost courageously standing up to gentrification. It's a part of the glue that is holding our city together and keeping it one of a kind. Denise, the store owner is lovely, knowledgable, and old school honest. As one of the previous reviewers noted, she points out to any imperfections/wear (expected in most vintage stuff) and offers you a discount even if you do not ask for it. It's a great place for gifts, but my favorite things from Denise over the years are the ones that I was not planning on buying. I collect art and all collectibles I bought from Denise were amazing at an unbeatable price for what they worth: 1. A Blue Angel by one of the most consequential Chicano Muralists in San Francisco (Michael Roman). 2. A wooden Paloma from Mexico (signed). 3. A bust of Santo from Mexico (Kafka's Doppelganger), 4. Mayan Hacha of God Head. 5. Huge Taxco Brooch (signed). Denise knows her stuff and she does this for a living, but her inspiration to bring joy and make people happy make her and her business stand out. Her gift shop is one of my happy places. ​ read more

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Amazing shop! Amazing and kind staff. Found this little gem online. Wanted some vibrant paper flowers. The person that makes these is 80 years old or maybe 90 in Mexico. Huge and vibrant colors. Thank you for the great experience. read more

Luz De Luna - Beautiful flowers! - Jewelry Near Me - San Francisco, California

This store is a magical place. One can spend hours browsing through the treasures that the owner curates herself. She is very knowledgeable about the jewelry and art that she sells -- sometimes I just like hearing her tell the stories about specific pieces of art, or the meaning behind the milagros. I have purchased many pieces of jewelry from this woman, and they often spark a conversation, and always get compliments. read more

Possibly my favorite store in SF. Perfect for small or larger gifts. Huge hit with overseas visitors. I'm so grateful they're still going strong. read more

Luz De Luna - Gorgeous jewelry from Mexico and Peru. - Jewelry Near Me - San Francisco, California

this is my all-time favorite store. I can be here for hours looking through all of the beautiful handmade items. highly recommend this place for unique gifts and decor. read more

This is a really cute gift shop! I purchased a cute heart charm for my dog and my daughter found a mug. The jewelry looked very nice too. If you are looking for a gift or souvenir, stop on in! read more

I was walking by when I smelled incense from the store. I just happened to be looking for a place that carried lavender scented incense and this place had it. I'm looking for lavender since it's calming and relaxing. I went inside and found the incense and candle section. They had the nag champ brand that everyone carries but they had other choices besides that. Someone working at the store showed me the area where the particular incense I was looking. read more

Bought some paper marigolds and a little figurine of a dog holding a concha in its mouth for my ofrenda. Lots to see in this store and everything is super cute! read more

Luz De Luna - Jewelry Near Me - San Francisco, California

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This is such a beautiful gem of a shop! It has so many cool and rare gifts, and there is no other place likeit in the Mission, It's clean, inviting, and so much vaiety to pick from. Lovely gifts and the service is great. Will return soon. read more

I told my parents during my travels to Asia that: "should I drop dead when the plane decides to plunge somewhere in the Mid Atlantic or the Indian Ocean - those little dog figurines with flat pushed faces, that looked liked they slammed into a brick wall, that took up all the space in my 'freakin' Scandinavian Design display cabinet - well..... they're not exactly your nickle and dime porcelains that you would find at a dollar store!" In fact, I told my parents if they sold them all together, they could probably get a pair of brand new "Beamers!" :p Nothing too extravagant of course! I don't know how long I've been collecting these suckers, but awhile. In fact, I've collected so many over the years that I have donated them to several Pug rescue organizations which are very dear to my heart. Funny though, I have a mutt. Go figure! When I was savoring my Philz Coffee and exploring "The Mission," Luz De Luna somehow captured my interest. Glad I stopped by inside because they had a ton of stuff and one in particular - THE PUG! How did they know? The owner said it was my lucky day because someone inadvertently priced the pair of kissing pugs lower than its regular price of $25. Their mistake, my gain and so they sold it to me for only $14 a pair. Sweet! It's probably the cheapest pug figurines I've purchased over the years as most of my collections came from Dresden, Meissen, England and the rare ones from Austria (made of pure chalk). The two women who works here are just a delight and WOW - awesome energy. They even boxed my purchase and shared a bit of a story about their business. It was music to my ears listening to both. I feel their sense of passion especially the tale story of the cardboard "Lady" who stands tall and attracts foot traffic on the sidewalk. They said she has brought much luck to their business. If you are looking for that one of a kind gift item, or a collection of hobby that you can relate to, you will most likely find it here. Their pricing is right, and possibly some are collectables, but if anything enjoyable to look at. What's nice about Luz De Luna is that they bring a sense of story to all the products they sell. They make them come alive. Way cool! Cheers! read more

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Beautiful business with many Mexican inspired artwork! This store makes you feel as if you're in Mexico, a great feeling! Bright beautiful colors, staff is very friendly and helpful! read more

What a fantastic place for a collection of authentic Mexican and Peruvian wares! It's so fun to browse the shelves of random items from mirrors, to socks, to jewelry and more. Who doesn't need a luchador tortilla warmer? Or some Carmen Miranda socks? It's fun, kitschy, unique and definitely worth a bit of time to browse. Not to mention, the store owner is super nice and friendly and likes to chat, so feel free to tell her your story, or ask her fashion advice. Having traveled extensively through Latin America for the last 14 months, I would say the things here and pretty authentic. read more

Luz De Luna - So many fun things to look at - Jewelry Near Me - San Francisco, California

I could look inside every day, because it is full of treasures! They treat customers very well and have a unique selection of imported items and a fair price. I have trusted them to help pick everything from gifts and decor to wedding favors for me. It's always a happy day to come in, and they'll show you items you'll love. There is no better store than Luz De Luna, I'll always return! read more

Such a small, but cute store. We were shopping for a gift for my husbands grandpa, who just turned 100 years old. He is very religious so since we were in the City, we decided to go to this store in hopes we'd find something. There were two employees that were really helpful, kept giving us gift ideas and explained the meaning behind each item. Thankfully, we found the gift and a card to go along with it, they even wrapped it nicely for us and took the time to truly talk to us. We highly recommend this store. read more

I have been shopping here for a handful of years and the store never disappoints! I always find what I am looking for and more. The array of artisanal, handmade items are to die for! Not to mention, their collection of Frida Kahlo stuff is beautiful and one of a kind! Plus, the staff are so sweet as well. Denise is extremely kind and always takes the time to conversation with me when I go in. When I stop by it feels like I am being welcomed into a friend's home. The store is also esthetically appeasing, there are beautiful colors everywhere you look! I also feel that the pricing is fair to the customers and the artists themselves. Denise definitely takes pride in what she does and has a passion for her store and all who visit. Please stop by and support, I promise you can find a gift for everyone! Support this woman owned, local business in the heart of the Mission District SF! read more

wow this store is jammed packed with wonderful things -mostly mexican - all wonderful. You need to take some time to really look but they have lots of unique things - check it out! read more

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You know when you go to a friends house and they have the cutest little nick-knacks all over and you wonder, "where the hell did she buy this cute little thing?" Well she probably bought it here. This place has all the little things you can't find in a department store, making it PERFECT for little gifts for friends. They have evil eyes, feather earrings, unique salt and pepper shakers (I bought the chihuahua husband and wife salt shakers which were SO cute....the girl chihuahua has a diamond on her left paw and they have magnets in their mouths so they kiss when sitting on your table), hats and other really fun things. I bought my boyfriend an evil eye keychain here which was really convenient. Normally I have to wait until a family member is coming from Iran to bring me evil eye stuff so it was nice to see such a great collection of items here. It's a bit out of my way, but thankfully I'm addicted to La Taqueria burritos so I'm down there quite often. read more

Luz De Luna - the salt and pepper shaker from Luz de Luna - Jewelry Near Me - San Francisco, California

I love this store so much! It's full of amazing jewelry, cute trinkets, Mexican handcrafts and anything you could think of! The store itself is adorable and decorated in such a festive way. I went in to buy a gift for a friend and fell in love with beautiful sterling silver earrings from Mexico and an amazing labradorite bracelet. This store will definitely be my go to for great gifts... for others and for myself too! read more

My all time favorite tienda that has everything that your spiritual being needs....from sage to Palo santo to crystals. I love the decor too, beautiful pantings and adorable clothes for kids. The staff is extremely helpful and kind. I highly recommend this place if you would like to start smudging, there's starter kits. Much love to All! read more

I was bored one Saturday morning and decided to explore a little more of this city I love so much. I was on a mission to find little hidden gems that only locals know of and was so excited when I stumbled upon this store on Yelp. From the pictures, I knew it was my kind of store. Buddhas lining one wall (they actually moved it all next door) and Mexican/latino cultured souvenirs. You can get lost in here for hours just going through all the stuff the owner has. After some exciting discoveries, I had my eye on this canvas of a gorgeous woman who was half skeleton, half human. I was in love! The owner spent a lot of her time telling me about the canvas painting and how the artist brings a lot of his her to her store to sell and I just knew I had to have it. Even though it came with a hefty price tag, I ended up buying it the next day and have been so happy. After I save up some more money, I'll definitely be back to check out all the cool stuff she has. Thanks, Denise, for your help! read more

Love, Love, Love this charming little shop that's packed full of goodies. Make sure you have time to peruse, because there are many nooks and crannies full of trinket's from day of the dead to jewelry. I could just get lost in here for hours (husband groan's....) But I always find some prize to take home. And I also have a sweet photo shot of me and my gal Frida, who usually hangs out front to welcome all that stroll by. This place is a must stop in if you are in the neighborhood, you won't leave empty handed. read more

Luz De Luna - Jewelry Near Me - San Francisco, California

It's a great place to get antiques, very welcoming lots and lots of beautiful detailed pieces. You can for sure find palo santo, sage, copal oils, lavender (dried), rose petals (dried) and many more items. Including candles, cards, Mexico clothing, masks, jewelry all that. Their prices are fair. The women who run the shop are very sweet. I recommend stopping by before the shop closes this year. A beautiful local spot in the mission. read more

Hello, my name is Anabelle and I have a Luz de Luna addiction. I go in about once a week and usually walk out with at least one item or with layaway debt ;-) Denise has a great calaca/Mexican art collection, unique jewelry and affordable scarves/hats. Denise is a sweet lady and she is really good at getting to know her clientele and what we like, pay her a visit and you won't regret it! read more

Not just a shining star of the neighborhood (which is a bright star of San Francisco), but a brilliant galaxy of gifts that span time, space and cultures. From vintage religious artifacts to custom made art clothing to more Frida Kahlo gifts than seemingly any one space can hold, to knick knacks for the neighborhood ninos to BEAUTIFUL vintage jewelry... there is a tremendous selection of gifts and lovely things for all, from those on a budget to those that know no budget. There are unique art pieces as well, and the art with which all is displayed is the gift to us of Denise, the wonderful, tireless owner and curator of this fun and brilliant shop. This is a destination spot for out of town folk, folk that never leave the 'hood... ANYONE interested in beautiful things in a beautiful setting! read more

This is the place in the Mission to get your Latin American gifts, clothes, embroideries, decorations, jewelry (not just Latin American either) and gifts and stuff period. Denise, the owner, is just so nice, and she has a huge assortment of stuff. I don't care for all those fussy statues and religious items, but wow, she sure has great huipiles, jewelry (though some is really too expensive), dolls sometimes, blouses, Frida Kahlo stuff, purses, pillows, decorations, and well, you could just spend an hour in there going through all the things. This is eye candy galore. I am glad this store exists. It is hard enough to find Latin American indigenous clothing, as people on yelp have pointed out, unlike finding the food, which is easy. This is because the majority of Latin@s just aren't interested in wearing it, frankly, are ashamed to admit their Indian roots and, too often, actually discriminate against their indigenous brothers and sisters. How ironic, ¿no? My one gripe is that it is too expensive. True, she pays SF rents, which are $$$$$$$ high, but i found out that you can get certain items for 1/3 of what she charges in Mexico where they are made, and that is a big mark up. read more

This is a cute little store, that I always pop into if I'm around 25th. If you're headed to Mission Pie or La Taqueria I suggest making a stop here. I have purchased a couple of small things here: scarves, earrings. They have a little bit of everything: scarves, jewelry, wallets, tote bags, decorative masks, and the cutest collection of little chihuahua figurines, skeleton themed items, and a great selection of salt/pepper shakers. The owner is always very friendly and her prices are reasonable. read more

Mostly gift items relating to some sort of Mexicana. Staff ignored me completely both times I came in, even though I once I obviously had something stuck in my eye and used the mirrors to try and find it. It was like I wasn't even there. Beautiful shop, lots of great items, just wanted an acknowledgment that I existed. read more

This place is so fun. I always can find a funky cool gift and something for myself. They have a great stock of day of the dead stuff and vintage jewelry. They have so much stuff it's worth it to stop by and have a look. It's close to 24th street Bart so if you're in the neighborhood check it out. read more

I am giving this place 5 stars because the customer service was great, the variety and price of vintage jewelery, and the overall decor of the place was spot-on. I was extremely surprised to find that the jewelery was a reasonable price. Vintage stores usually charge 30-50% more than what the item is worth, even it is one-of-a-kind, they aren't worth that much! However, I bought rings and one necklace which hasn't stopped receiving compliments ever since I left the store, at a great price. The owner was a cute Peruvian lady who is a lover of accessories herself. She is very accommodating to show you jewelery behind the windows and is great at finding your individual preference for accessories because..well... I bought more than I intended. I'm telling you, the store owner is a master saleswoman but she's subtle about it. I'm fine with that :) I wasn't expecting to find such a great store within Mission but that's one of the beauties about that district. read more

I stumbled upon this place and love it. The owner was super cool and helpful and the shop was filled with great nick-kacks and statues and religious stuff. Worth a visit. Anyone know of similar places? read more

This is the first place I go when I'm searching for just the right gift... of course, I often walk out with something for myself as well. The store is loaded with interesting jewelry, hats, scarves, Mexican iconography, etc. for great prices. The owner is lovely, has a wonderful eye and keeps the shop new and creative. A very no-pressure atmosphere. I love this store and am glad it's in my neighborhood. read more