For years I had been dying to stop here as I live in North Jax. Finally made it out here and what a…read moredisappointment, not in the store but in the stank atmosphere created by the three associates. All of which stared at me and my cousin as we walked in and couldn't bother to say at least hi. We were in the store for approximately 10 min and not a single acknowledgment. Shame is I was willing to shop and purchase several adorable items I had spotted online, but that quickly vanished and shared with the other small businesses around, allllll of which warmly greeted us. Shockingly enough, the owner posted a video talking about things they've learned in 10 years and even goes on about the customer experience and how a store "made you feel", yet many reviews reference the standoffish atmosphere dating back 9 years up until now.

Tammy and I also shopped here during our stay at One Ocean. Tammy found a real cute pair of jeans…read moreand I bought a candle and hair bands while I was waiting on Tammy to try on her jeans. The Cashier saw my Hotel card and told me we get a discount because we were staying there. What a perk! Thank you!

Was in town on my husband's business trip and decided to scout for cute clothes. I've got to say, I…read morekind of love this place. I'm usually apprehensive about walking into boutiques, but I've got to say, the selection here is pretty down to earth. Not to mention, sale priced items were highly affordable. Cute clothes and friendly staff made this boutique experience enjoyable for me! This boutique is kind of lonely. Not much else to see in this particular plaza.

This boutique is so unique and gorgeous! Perfect for all girls from babies up. Perfect mom and…read moredaughter day at spa or shopping.

This boutique is upscale but laid back at the same time. Such a treat to shop here!…read more I went on a Saturday and they were offering mimosas and pastries, yes please! The owners, like others have mentioned, are very professional and helpful. Lots to chose from, sweaters, date night dresses, scarves, jewelry, jeans and there is something for a low or high budget here but the quality is all top notch. The dressing rooms are like something out of a princess castle, long flowing curtains and full length mirrors, everything I tried on looked amazing! I will definitely return! (and I will dream of it until then ;))

This is a gorgeous little boutique. It offers beautiful accessories like jewelry, hats, shoes and…read morescents for the home. Great designers like Rachel Zoe! I was greeted upon arriving and felt like the staff was very helpful and not pushy at all. The clothing is really pretty and fresh. Having a nice place close to the ocean and restaurants of Neptune and Jax Beach is just perfect.

Beautiful store, stopped in with family not planning to get anything and left with my new favorite…read morepair of sunglasses

This is my all time favorite shop!! I live in Athens, GA and come down to visit JAX for…read morefamily/friends once to twice a year and it is a MUST for me to stop here!!! Literally not a time I haven't bought something...they always have the best clothes. The service is always amazing, the girls are so quick with helping. The quality of the clothes is top tear as well. Can't wait to come back and buy more for my next visit

From its inception until now, 25 years and three kids later, I have always LOVED a good shopping…read morespree at Jaffi's! The range of styles and brands carefully curated by Emilie and her staff are sure to please any fashionista's taste from cool and trendy to chill and comfy! The quality of their pieces is always top notch and you'll want to keep them FOREVER! I'll admit to taking some years off when I wasn't weighing my best (LOL) but now that I'm happy in my body again, I am THRILLED to be shopping at Jaffi's again! Bonus points for online shopping and free home delivery when my three sons are out with all the cars! :-)

I feel in love with this place! I bought a beautiful and useful straw hat. Tammy bought a dress and…read morea purse. I don't think this place has clothing for the full size woman, but they sure had some cute clothing for Tammy(she's tiny). They have hats, jewelry and many more things. The Proprietors are, I believe are all family members, which you can see the close bond they have. They continued to work and help us when we had a question or needed help. Great store. Prices:$$$ Recommend? Definitely YES!

I spontaneously popped in this adorable boutique in March when I visited Jacksonville to see my…read morebest friend! I just wanted to do a little shopping but didn't feel like hitting up the mall that houses the same big brand stores I have access to in D.C. It's cute and esthetically beautiful. I was also surprised and impressed that they had some pretty unique pieces and not just the run of the mill trendy pretty pieces. I ended up buying to underwear sets that were gorgeous and a pair of shorts that are just gorgeous honestly. They were so helpful, and appreciative of the business. I can't wait to stop again on my next trip to Florida to see what else they have

3 words : TO DIE FOR!…read more My favorite international skincare , swimwear and all things beauty boutique ! A hidden treasure SKINCARE , ACCESSORIES, LOUNGEWEAR, BEAUTY SUNCARE, RESORTWEAR & BEACHWEAR! What more does a girl need ! She even has products for Dogs ! Right now I am loving all of her international brands . Brittany has some from Morocco to St barths to Bali ! I love Eco Gypsy based out of Bali for all of my bohemian , unique items . Aromatherpay associates out of London is AMAZING for luxury skincare and a luxurious bath set up ! She also has 6 shore road by Pooja, isla James, Eberjey & more! A spot for the TRUE fashionista ! If you love to travel , she has a lot of unique eye masks , and travel items to make your trip effortless ! As an owner , she researchs everything which is why I trust her with all recommendations . She is truly hands on and extremely personable ! She always responses to me on social media , via email , she will ship and does a lot of great events partnering with the community . #JaxBeach #Northflorida If you love anything Unique & international, like myself , you're in heaven ! When it comes to travel , lifestyle, luxury, skincare, Resortwear , swimwear and all things luxury - Brittany has you covered ! I'm in love , a hidden gem #jetset #GypsetPearl

I have a friend that loves, loves, loves Uptown Cheapskate- so I popped in to see if I could find…read moresomething fun. I roamed the packed aisles- looked at colors, fabrics, styles, brands, pricing. Gathered a handful of items to go try on and found a super cute plaid skirt to snag. I almost grabbed a pair of blue corduroy pants, but they were a shade snug. Staff is amazing- I was greeted and checked on several times. Store was fairly busy too- always a good sign.

Uptown Cheapskate opened one year ago today in my neighborhood. My friend Jose DJ'd the celebration…read moreand advertised the event on IG. I arrived a few minutes early the day of the event and was the first to receive a gift bag (first 20 customers) which included a mini bundt cake, a 20% off store coupon and a few other discounts to local businesses. I spent roughly 30 minutes looking at clothes and shoes. Winnie saw me carrying around three pairs of jeans and asked if she could put them in a dressing room for me while I continued shopping. Yes please! I wish all stores offered this type of service;) I tried on many items and decided to buy two pants and three shirts. My bill was roughly $45. Be sure to bring your own shopping bag as do not offer them. And sign up for rewards so you earn credits and an annual birthday coupon. I will absolutely be coming back to Uptown Cheapskate!

I adore Ellie Bing! Their clothes and jewelry are so unique you won't see everyone else wearing…read morethem! The staff is wonderful and helpful. They may you feel good and help to find the right fit and silhouette for your shape! A great place to shop!!

OMG! Cari, are you sure we didn't trip over each other. I was there on Friday too. I also fell…read morein love with the place. Ellie Bing's is different than Selena's in the fact that Ellie's is more spacious and brings a touch of class. She also carries the estate jewelry and older collectible pieces that never go out of style. Selena's is in your face BLING and carries only new pieces. I too found a great necklace that only set me back $10.00! I am so glad that this place exists and is thriving!

This was a great shop right on 3rd... I love that there are local artists and vendors who have…read moretheir "spots" or "corners" to sell their stuff in...so you get a really nice variety of options to choose from. Everything from clothes to art to jewelry to housewares to collectibles and decor... i got myself a necklace with a glass polka dotted starfish. Just cute fun stuff! I'll definitely be back.

Such a cute beach shop with decor, knickknacks, and clothes. My friend bought some really cute…read moreclothes here before her trip to Europe & I helped guide her purchases lol. This store is a lot bigger than it seems from the outside. Friendly staff. I will def buy some holiday gifts here this year!

Be careful ordering on their website - Skirt was listed on their website as having a lining and…read morearrived without one & is see-thru loosely woven cheap fabric. I was told because skirt was on sale on website it was final sale - even though their description was inaccurate. Also it doesn't say on the listing its a final sale, if I had known i never would have ordered it. Very disappointed with this companies customer service.

This place has some of the nicest clothes I've seen, what a cool shop. It is very trendy and the…read morequality of the clothes are just amazing. If I could afford it, I would buy one of almost anything. A lot of their clothes right now are cropped and/or see through which I just can't handle, but I wish I could. They have tons of colorful clothing and have things of various lengths. The girls who work here are extremely nice, I can't wait to come back when they have different clothes in stock.