this is the best tourist shop i've been too in a long time ! they had a HUGE variety in shells & trinkets.

Great little seashell shop! We stopped in as first-time visitors to Florida and loved it. They had lots of unique shells and cool souvenirs, all easy to browse and reasonably priced. The staff was friendly, and the whole place had a fun beachy vibe. Definitely worth a stop! read more

Our family has been coming here since i was little, cute shop with great souvenirs! We have to stop here every time we stay in navarre

Great place. Lots of fun unique items to look at and purchase. Staff very friendly and helpful. Prices seem reasonable and affordable.

My family and I stopped in last minute on a Sunday. the kids were excited from hearing me talk about the last time I was in the store as a kid (it's been open since the 80's. Marlene and her crew were so patient and kind, and we walked out with lots of fun things. thank you for helping shape another memorable visit! I hope you stay open forever! read more

Walked in first timers here- lady was rude about my service animal. Without even asking if my animal was a Service animal she lashed out and loudly said," No pets you cannot bring it in here!" Already first impressions were out the door. I don't think we'll be back read more

I do not like this place. The owners treat everyone like thieves. They often follow you around and look at everything you are doing. It feels intrusive. This is a vacation type store. But while in there they act as though everyone that comes in is a 2 year old that plans to break things. I've been in there twice. Once last year and this was how they treated us then. And then again this year...same treatment. I, in no way, believe we were targeted. I just believe they treat everyone like this. I'd rather go else where. read more

Good items for a good price. Checkout took FOREVER. The cashier took her sweet sweet time wrapping everything single little thing. It took 10 minutes to wrap up 7 small items. read more

If you enjoy your every move being watched and monitored this is definitely the place for you. The aura is distrustful and paranoid with multiple signs to remind you of such. Even though the clerk at the counter will say hi and ask you how you are doing, she is silently judging your physical appearance and your actions. The workers here are PRONE to racially profile customers!!! Although the merchandise is very cute, it is cheap and lousily glued back together with hot glue. read more

The staff were very nice and there was a huge assortment of shells at very reasonable prices! They have lots of other souvenir items as well.... read more

One of the best souvenir shops in Navarre as far as Huge selection of many things you do not even see at any other stores! Beyond reasonable prices! Yes you feel eyes on you when shopping, but remember this is a small I believe family owned business. Beyond that the owner and other employe were very kind & polite! read more

Tons of tourist trinkets. Some pretty cool unique items as well as a million sea shells LOL. The cash register person was so friendly and talkative. Loved walking through the store cause it has such a laidback vibe. Don't let the small exterior fool you. It has long aisles packed with goodies. Stop by, say hello and grab a gift for someone or even yourself! read more

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I love this shop! Very good friendly service and interesting finds! Was a favorite of my mom's and I continue to enjoy coming to select unique natural gifts, or materials to make art! Thank you for still being here! Yes, com'on and see what they've got! read more

This place was wild! Chock full of souvenirs, many of them totally cheesy but just as many were so interesting and eclectic. Lots of interesting stuff to see. read more

Cute little store. Lots of shells different kinds, sizes and colors. Owner was friendly. Short drive from Ft Walton Beach area. read more

I love this shop! We have been coming to Navarre Beach for 30 years, and we always make time to shop at Sea Shell City!!! If you love all things beachy and need souvenirs, this is the place. read more

We barely made it in the front door and the lady at the register quickly told me that my excited children had to stay together and not touch anything or be near other customers "because of the pandemic." I told her she shouldn't single out children, that adults can be carriers too. Also if you are so concerned, you could make hand sanitizer available at the door (although we use our own often) or have some soap and water available at the door like many of the local restaurants. I'm a RN and this could've went way differently, as I appreciate all Covid precautions. Needless to say, we turned to leave as quick as we walked in and won't support rude business owners that discriminate against children. Us adults don't care about buying sea shell souvenirs. The children are the primary customers. read more

When we drive down here for 16 hours we HAVE TO STOP HERE! It's such a unique shop that you won't find anywhere else. A big plus is the owner is such a sweetheart! She's always telling stories about her items like the lucky sea beans. I love this shop, wish there was more like this! Don't believe the bad reviews, they're probably just overwhelmed with all the beautiful treasures! read more

We were given this place as a suggestion from a local burger joint for a souvenir shop and we didn't regret it. We were automatically greeted with smiles. The store has SO MUCH! They had some good prices and we even bought some shells that were outside by the sign. It is an older shop so there is a little bit of a smell but it didn't bother us. The hermit crabs SMELL but I've never seen hermit crabs that didn't smell a little funky. read more

Dont do many reviews longer than one sentence but this place was awesome. I was looking for florida-ish gifts for the ohio family for Christmas. They really wanted shells last time they were here but we didnt get around to it. On my way to marry Esther we stopped by shell city just to try and find some shell tree ornaments. The shop was clean organized and looked awesome i took my little girl in and she loved it. the wind chimes have to be the first thing you see they all look amazing! The prices hands down were amazing. i expected the wind chimes to be 30 for the medium one and they were only 10 dollars each! And so many choices i had to get 3 of them, some were very natural and some very novelty over all amazing gifts. Best prices i have seen on the beach, no tourist trap here and the worker was great. she was showing my girl some of the things while i shopped. Great experience in Navarre if your buying for someone out of town or are here to vist skip the large sun station shops and come here they are amazing! read more

Terrible experience with the rude owner. No wonder this place is probably going out of business soon.....no selection and rude service. read more

This shell shop had much to offer. There were numerous shells you could buy. Prices ranged from 29¢ on up. There were a variety of other things to buy - t-shirts, jewelry, home decor, novelity souvenirs, toys for kids, puzzles and more. read more

There are a lot of things in this store related to seashells, wind chimes, and various dust collectors. I am not sure how they stay in business considering how they are so paranoid that somebody might look at something wrong, touch something, break something, etc. There are signs everywhere displaying their paranoia, such as "You break it, you bought it!" and the like. There is also a sign mentioning they will call the police at the first hint of stealing something. I totally get that, since I would not want people to steal from me, but to make it extremely clear that anybody walking into the store is immediately suspect for theft is completely wrong. With that much stuff in the store, something is bound to be accidentally broken or misplaced. So I would exercise extreme caution if you decide to go into this store. I would also leave any children in the car since kids love to pick up and handle things. That is their nature. They learn by seeing, feeling, and doing. You can't blame the kids for being curious. To sum it all up, if they are so paranoid that something might get broken or whatever, why not force potential customers to make reservations, allow only one customer at a time in the store, and follow them around watching every move they make? I have been to a few other stores here and there like this and have decided never to return due to being treated like a criminal. When customers are treated respectfully and valued, they will return. When customers are treated with suspicion, they cease to become customers! read more

Cute cute Cute! Nicest employees ever. They have these cute pipes made if sea shells. I'm not sure if they work yet, but I'm gunna find out!

Lots of variety of shells, souvenirs, and mobile-type hangings! Worth the trip for sure if you're in Pensacola and didn't find the shells you wanted at the beach. read more

Great collection of sea shells and small decorative items. Staff were friendly and helpful. Staff were wearing masks.

Yea they have huge selection but there are a lot of signs telling customers no this and no that which makes it unfriendly to me.

Great souvenir shop!!! EXCELLENT prices!! So much better than those chain souvenir shops. (However, not much of Tshirt selection) HUGE variety of shells, super low prices. Friendly, helpful service. read more

I shop here every time I'm in PCB 3-5 times a year, on 6/20, yesterday a blonde running the register couldn't even speak to us ...so rude. The only thing that ever came out of her mouth was the total of our items... no hello no thank you no please come back.... from now on I will drive an hour further away to spend my money. Also, yesterday was the first day I've ever noticed the extremely foul smell..... just go somewhere else, save yourself the trouble read more

I thought it was a good find at first but after buys a few items and getting to the car realizing that what I bought shouldn't have added up to what the charged me. I went back in and ask for a reciept the lady who was working which I believe she said she was the owner fumbled around for about 5 minutes tryin to find my reciept. Which I kinda thought was odd cause I was the first customer of the day so was literally unlocking the door when I approached it. When she realized that I wasn't gonna leave she eventually finds my reciept. And she had over charged me 65 dollars. She had charged me for 8 addional shells that I didn't buy. I had mentioned that I was on my way the the airport when I walked in the door and I feel like she took advantage of that and purposely over charged me. I could tell she was up to no good when she imminently started fumbling around acting like she couldn't find receipt. Cool store and cool stuff. Just pay attention to how much they charge u cause I'm pretty that it was done intentionally. read more

We stopped here on our way home from a week long vacation in Pensacola beach. This place has fantastic shells for sell and for cheap! They also have other novelty souvenir items such as photo frames and wind chimes. I ended up buying a huge conch shell, a few sand dollars and a bag of mixed shells. I highly recommend this place is you couldn't find any shells on the beaches in PB. read more

Walking into this place we were overwhelmed with the scent of cat urine and feces. Probably would have stayed longer to check out what the store had to offer, but honestly we turned around almost as soon as we walked in because the scent was so pungent. read more

On our first day we did some shopping we stop by Sea Shell City. They didn't even knowledge us when we walked in yet we still looked around and shopped. The last day we came back to buy a few more things. One when we pulled up they had a truck blocking cars from pulling out so we didn't want to get stuck so we parked behind the truck enough for all parties to pull back or drive in front. The women helping unload the truck went into yelling saying we couldn't park there due to houses being behind the store keep in mind we left more then enough room for all parties. When we went on to telling the women that we couldn't park in the parking spots because of the truck being in the way she said "not my problem". After that my family got back in the car and left. read more

They fit so many items into this place it's crazy. My wife bought several items and we spent about an hour in here walking around looking at stuff. Good spot for sure. read more

I just tried to go shopping here with my dad, and immediately I was targeted by a worker to put on shorts because I was only wearing bikini bottoms (along with a long t-shirt) I should've known better, because the amount of signs outside of this store is crazy. "No food No drink Shirts required Shoes required No pictures inside Under 24 hour surveillance" All of these requirements and warnings make the building not very welcoming overall. Anyway, after I was rudely confronted (I'm only 16, by the way) my dad stood up for me and we left. The woman who confronted me was rude and I do not recommend anyone giving them your money. SCREW SEASHELL CITY. (By the way, I NEVER write yelp reviews, which shows how mad I am) read more

My mom first took me here when I was like 5 years old. We lived down the highway and it was my favorite place as a kid. We would take all our family and friends there when they would visit from up north. Now I have several nieces and a nephew and we are taking them today. I was surprised to see it is still open after I moved away 18 years ago. The same sweet lady still owns it too. We are excited to go again! read more

I used to stop by this shop when I lived near, now I live in Texas and redecorating living room for coastal look. When I was planning my FL vacation this shop was on my list to stop and buy shells. Best selection of sea shells I can find. The lady in the shop was helpful when I could not find what I was looking for, and wrapped my shells very carefully so that I did not have to worry about traveling with them. As to other posts about their signs, if you go in a place and respect their products then you don't have to worry about signs. read more