Who is El Bob? The question is: WHAT is El Bob?…read more El Bob is the smallest, tiniest, most random market I've ever seen. Well, pretty much anyway. It's a little tienda just inside the security gates at Bahia Soliman (soliman bay) - about 10K north of Tulum on the coast. Soliman bay is a private community of some 40 residences, many of which are vacation rentals. El Bob is the only store on this strip. It's really just a place to grab a cold soda, an ice cream or other junk-food treat, and really just has the basics. But it's called El Bob, and I think that's the best name ever for a market.