Merrill Mischief recently relocated to their bigger space on West Union Street and became the Merrill Mischief General Store, taking over the beautiful location that the Morganton General Store once occupied. The moment I walked through the door, I was greeted by a wonderful, whimsical vibe. They have a fantastic, dedicated holiday and Christmas area filled with unique ornaments and fun seasonal items that you can shop year-round. I love that the unique art for sale is created by the owners themselves--the co-owner, Sarah Merrill, paints all of the whimsical acrylic artwork on reclaimed wood, which her husband, Craig, finishes with his own custom-built wooden frames! Alongside their original pieces, they also carry a great variety of local souvenirs, Morganton T-shirts, scented candles, and artisan soaps If you have a sweet tooth, make sure to head straight to the back! They make delicious homemade fudge right on-site and are incredibly generous with free samples, so you can try the flavors. They also have an impressive selection of specialty chocolates, nostalgic candies, and trendy novelty freeze-dried treats. Beyond the sweets, it functions as a true modern mercantile. I found a great pantry section stocked with specialty spices, unique condiments, small-batch jams, local honey, and even high-quality maple syrup. They also carry excellent specialty coffees and teas. Whether you are looking for a unique gift, a local treat, or just a fun place to explore downtown, this store is an absolute must-visit. The atmosphere is incredibly welcoming, and the expanded space is a huge win for the community! read more

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Best Fudge and Christmas Shop in the U.S.-- in historic downtown Morganton, NC Sarah and Craig Merrell created a new one-of-a-kind destination filled with smiles and Craig's custom-recipe fudge -- a true culinary extravaganza (with free samples!) and Sarah's original scenic artwork, beautifully framed by Craig, adding warmth and charm. Their shop also offers an impressive array of high-quality, affordable Christmas décor. It's a delight for kids, seniors, and families alike--where sweets, art, Christmas treasures, and even a model train display all come together under one roof. The shop is nestled in Morganton's historic architecture district (for photographers), including restaurants, wine bars, and coffee/tea shops and more all within a block. The whole experience feels like stepping back in time. Small town Americana at its best! Craig even ships his fudge and Sarah her artwork listed on this Google Maps link, making it perfect for gift-giving or satisfying your own cravings at very reasonable prices after or without visiting to experience their artistry and sweets. In my 77 years of global travel, this ranks as one of my favorite experiences. Morganton has done a marvelous job revitalizing its historic town. Don't miss it! read more

My wife and I visited this fun little shop on a very rainy day after seeing it on North Carolina Weekend on PBS. It's owned by a husband and wife team - he makes the amazing variety of fudge, she paints the artwork they sell. The fudge is made daily and is probably the best I've ever had, my wife loves it too. They also sell Christmas ornaments year round as well as candies - freeze dried and otherwise - and some really beautiful and quirky paintings done in house by the wife. I think it's a fun shop for both adults and kids, and one thing we both noticed is that both owners are happy to be doing what they're doing, which makes a huge difference to me. They're genuinely friendly, and make for a fun experience. read more

Merrill Mischief - A small sampling of Merrill Mischief's fudge selection. :) - Candy Stores Near Me - Morganton, North Carolina

Cutest store ever! If you want to relive your childhood candy fantasies, shop here. Wonderful homemade fudge, old and new candy, unique Christmas ornament and decoration selection, and delightful decorations with the friendliest owners! Do not miss this gem when in Morganton or order online. read more