Rockford Family Eyecare is my all-time favorite eyecare provider! Unlike most medical offices, I…read morenever have to sit in the waiting room for more than a few minutes. The moment I walk through the door, the staff treats me like family by offering a warm greeting and a hot of coffee upon arrival. Not only is the front office staff incredibly helpful and hospitable, but the doctors also always take their time to explain each process and answer any questions during the appointment. Apart from providing incredible customer service, Rockford Family Eyecare carries a large selection of trendy frames and sunglasses. I always struggle to nail down my selection with so many excellent options to choose from. Rockford Family Eyecare provides an unexpected customer service aspect to the Eyecare industry. While most facilities push you to make a quick frame selection to increase their sales opportunities, the staff at Rockford Family Eyecare takes the time to help you make the right selection. Thank you to Rockford Family Eyecare for keeping your customers happy and healthy!

I have been trying to get my new glasses since last November, 2025. they have made them wrong…read moretwice now and I am still waiting. The person I talked to in the office was so un professional. I would never recommend their services.

I had an excellent experience with my first time at Cutlerville Eye Care!…read more Upon walking into the business I was welcomed warmly and helped right away. After completing the paperwork I was walked back to start my appointment, almost immediately. This is always a great perk to not have to sit and wait for who knows how long due to someone being behind schedule. I really liked that the assistants get the process starting by asking some questions and doing a couple of the first tests. After I was done with that portion I was personally walked into the exam room and greeted by Dr. Goodfellow just a few moments after. Dr. Goodfellow did a great job at asking me questions, learning more about me and my issues. Through learning more about me, he was able to give some great advice with even better reasons to back up his professional advice. I left with a totally new prescription that fit my eyes WAY better than my previous. I especially like that he wasn't afraid to give me a weaker prescription than my current one - this to me feels like he isn't trying to make my eyes worse and keep me coming back for new prescriptions and really just trying to create the best solution for me on the spot. My latest perscription is perfect and I am greatly satisfied. Thank you!

The staff here are always willing to go that extra mile to take care of your eye health and be of…read moreassistance. The doctors are top notch and very knowledgeable as well.

Wonderful experience! From the moment I walked in and was greeted by friendly staff, through…read moregetting my glasses fitted, I was well cared for. All testing and exams were explained to me in a way I could easily understand. I left feeling confident in knowing about the health of my eyes. They are great people who are also really good at what they do.

After waiting 3 weeks for my appointment the day before my appointment I received a phone call…read moreletting me know they haven't acceaccepted my insurance in over a year. Strangely they verified my insurance when I made the appointment three weeks earlier.

Great selection of eye glasses! Professional staff with many years of experience. Very willing to…read morehelp you find what you want or need. I am an adult who needs a small frame and who likes the Silhouette frameless glasses. They were able to duplicate an old pair! Highly recommend!

We are so thrilled with the service and friendly staff! With a family of 3 busy teenagers, we…read morehave forgotten to order contacts, etc..... and the staff and doctors have gone above and beyond to accommodate us and help us out!!! We couldn't be happier and highly recommend this practice! We are huge fans!!

Excellent optometry center with a great team! They have a nice selection of eyewear for children…read moreand adults. My family have been patients for years and are very satisfied with the care and follow-up we receive here.

On business trip and forgot contacts. Front office staff was so friendly and helpful--got me a…read morereplacement pair within minutes. Thanks so much for the great customer service!!!

After some lack luster experiences at big box optical places where it seemed like the doctors only…read moremade an appearance to diagnose you so they could sell you on products decided to find a local optometrist. Helms Optical on the beltline kind of close to knapps corner was approved by my instance so I stopped in to make a routine checkup appointment. I believe there are 1-2 doctors other than the owner Dr.helms. In the two years I have been going I have worked with her and Doctor Brown, both were extremely friendly and knowledgable. They spend the time to ask you the right questions and don't try to sell products too hard. Overall an awesome local office with fun people who make going to the eye doctor not so bad.

Had a HORRIBLE experience with their staff. They are incredibly rude. I have a hard time believing…read morethat they are qualified professionals with the way they acted and treated me

I find the staff and doctor at Lowell Eye Care very helpful and friendly. There was some confusion…read morewith it being in the same location of Eye Care One, which closed their doors in March 2025. I think what I like best is that I can support a locally owned business that isn't run by a corporation. It is a great opportunity to help this small business grow. We all had to start somewhere. While there might have been a few hiccups they were quick to try to fix them in a timely manner. Hey, we are all human. Dr. Holser was very kind and explains things so that I could understand it. The optical staff was friendly and knowledgeable.

I would like to review Lowell Eye Care for their lack of efficiency and competency in 2025 as well…read moreas 2026. When I contacted them, they had no record of my son's trial daily lenses or what brand he used even though he has been seeing them for several years. The receptionist had to ask me for my lens prescription, I'm not sure why she couldn't just look it up in my file? Originally our prescriptions were able to be sent to us via email, but when called, they told us they could no longer send them. Then when they did give us them in person, they were the wrong prescriptions. I tried several sets of trial lenses and none of them worked, plus I had to call to find out if they were in yet. Nobody ever contacted me. It took over a month to get my prescriptions readjusted. I was first seen in April of 2025, and didn't get a correct prescription update until June of 2025. I've tried to go there in person twice when they were supposed to be open, and they had closed earlier than indicated on their door and on their website. My trial contacts took over 3 weeks to come in and I had to call to find out they were in. In October of 2025 I received a bill for my visits back in April. I'm not sure why they didn't bill them for Insurance when I was seen the first time. Clearly the organization needs a stronger team. I recently called Lowell Eye Care several weeks before my CostCo optical appointment. I requested to have my records sent to Costco since I would be changing my optometrist. My files were never sent over after being requested. I will no longer be Lowell Eye Care.

Had deadlines looming and tons on my mind, and then my glasses broke in two. Thankfully I've been…read moreworking with Michigan Optical and I was back in the saddle in 90-minutes. The old frames could not be repaired, but they got me into another frame with my prescription intact lickety split. I've been working with MIchigan Optical for a long time now, and once again it paid off. They have worked hard to get my goofy vision in check, putting me in the best lenses that hold up to wear and tear, have a wide frame of view, and where glare isn't a worry. These folks are no hacks.. they know the business. And no gimmicks to baffle the consumer. Just straight talk. Let's see your online dealer or big box at the mall do that. Shop local. Go to Michigan Optical.

Newer to the Grand Rapids area so I tried out Michigan Optical. All of the staff was so friendly…read moreand super quick. They have a great selection for glasses and everyone was super helpful. I would definitely suggest them!