Beautiful store and beautiful high quality import coat collections…read more They have really cool scarfs in different colors as well as fur, knitted hats and their signature 81611 caps. Mark and Robin the co-owners are very friendly and helpful. Will definitely recommend this place for ladies and gentlemen who are looking for stylish coats. I would say, the best in Aspen.

This review is long overdue. I bought two beautiful pieces from Mark Richards several seasons ago…read moreand I couldn't be happier with the quality, timeless style, and durability of both the fur and the Italian puffer coat. Still wearing both to this day. Marvelous, happy experience finding these pieces. I will be back.

I have been in this store twice, and both times had incredibly rude service from the white haired…read moreolder lady who works behind the jewelry counter. The first day we didn't buy anything, but today I found a cute hat that I HAD to have and we were planning on buying many more items as well, however, as I was walking past the counter to the back of the store, the above mentioned woman came out from behind the counter and asked if I wanted to buy the hat, to which I replied yes, she then asked if I was finished shopping, and I said not yet and tried to walk past her, but she stopped me and grabbed the hat, ripping it out of my hand!! She she needed to hold it behind the counter. She made me feel like she suspected I might steal the hat!! I was mortified and horribly offended!! And all this over a $50 baseball cap!! I have never been treated so rudely or unprofessionally at a place of business. We also visited Hermes today and I walked around the store holding six items that we ended up purchasing, PLUS a purse, and we were treated with courtesy, kindness and professionalism and believe it or not, not one employee tried to rip anything out of my hands. ‍ Needless to say, I will NEVER step foot in Pitkin County Dry Goods again. Considering multiple reviews with similar experiences, I would suggest to others not to visit this shop either...well at least not until that woman is no longer working there.

One of my favorite stores in Aspen, our airlines delayed our luggage and we came here to shop and…read moreeveryone was super nice and helpful and I love all the clothing. It's pricey but hey you're in Aspen.

Free whiskey with your purchase! If I could, I would purchase over 75% of the store. The personnel…read moreare super helpful and friendly as well. The place to go for trendy sporty wear.

Great apparel that stands the test of time. Durable and stylish. Great customer care.read more

Just one block from the aspen mountains gondola. You get all possible souvenirs. Fabrics looks good…read morequality as well. Small but lot of stuffs inside to see.

I went to this establishment to find some T-Shirts, "Xmas Shopping" and Souvenirs while in Aspen…read morefor a trip. That recent visit was on Friday December 12th 2014. Time was about 13:13hrs. A lot to choose, many items from T-Shirts, Hat/Caps or Souvenirs for all ages. The staff is lovely and I should have written somewhere on what time is their operation hours. All in all Decent store to shop in, if you choose to shop here.. From my observation, Generation Aspen provides children's clothing and outdoor wear, toys, games, books and stuffed animals. Definitely into the Children's Department here in this establishment, aka "cater" to stuffs you can get for your child/kids/children. Generation Aspen 555 E Durant Avenue, Aspen, CO 81611 Tel : (970)-925-3489 @2/2015

Wanna go window shopping this is the place I want to break your budget. This is the place. Amazing…read moreclothes. Oh my God do yourself a favor. Don't touch the material. It's amazing. God forbid you try on odds that you're able to get out without something. It's a great store. I get great ideas. I didn't buy anything, but boy would I like to

With the exception of the sales clerk who helped me, I found the other employees rude on multiple…read morelevels. You may want to consider training staff on the basics--kindness, respect and fair treatment--of all regardless of whether it looks like they are a multi-millionaire. While I'm not one of them, my parents taught me the basics of treating everyone equally. I look forward to sharing my experience with Mr. Lauren's COO next week.

The reason you go to a shop rather than just buying online is for the personal service and…read morerecommendations that these guys give. They are knowledgeable and have a good variety of equipment here. They know what they are doing for sure. I left with an awesome board , boots and bindings.

Thank you for helping, with my daughter's step on Burton bindings! Great customer service. Highly…read moreappreciated.

Top tier quality with humble employees - aka a gold mine in Aspen. It was so refreshing to be…read moreamongst the most lovely quality of men/women clothing & furniture with such helpful associates (Juliette & Danni)...go here, shop, and you'll be a happy camper.

Super helpful staff and inviting security guard with a great and diverse selection of men's…read moreclothing that is hard to find anywhere else. A must visit destination store in Aspen especially if you're looking for the Grenoble collection!

was in communication with Matt for months about exchanging my jacket I purchased. Matt informed me…read morethat he would talk to the manager, he then let me know I was eligible for a return and store credit. I asked Matt in April, a month ago if I was still able to get a return and if the store had new summer / spring wear in. He confirmed and also confirmed I could return it after the 30 day period and so I drove 3 hrs from Denver to Aspen to exchange it and made clear of it and texted letting them know I was coming that the weekend. I get here right when they open, Matt and the manager were working when I walked in. She informs me Matt was new and he shouldn't have texted me that (let me remind you, we were in communication for 2-3 months) she tells me she is unable to do the refund. I would have had no problem if they told me from the beginning I couldn't exchange it, but now they are wasting my time and money. This is horrible and poor service from employees selling a high end product.

WOW!! What an awesome store! The store is bursting with color and oozes fun. Everyone who works…read morethere is super nice, friendly and helpful. Don't see your size? No problem; they'll check downstairs for you. Skye was exceptionally patient with me, my sister and niece as we tried on almost everything in the store. For those not familiar with the brand, the clothing is inspired by 1970's California and has a relaxed surf vibe. They are famous for their handmade and perfectly distressed hoodies and sweatpants in a variety of styles, colors and designs. Looking for something cozy and comfy to relax in after a day on the mountain? Aviator Nation has you covered! The brand has a cult following and is sure to score you points if you give anyone in the know a cool tee, hoodie or pair of sweatpants a gift. Their velvet collection is decadent, as are their swim suits. You're sure to find something here for yourself, a friend, the man in your life or kid.

Love everything about Aviator Nation, but ESPECIALLY LOVE EMMA from the Aspen store. She was super…read morehelpful, informative, and patient and immediately shipped out the items I ordered. Go see Emma if you want a great shopping experience!

I love this store! It is a must do for me every time i am in Aspen. Associates are always helpful…read moreand friendly. If they don't have an item, or my size, they simply order it for me. I read some of the other reviews and felt compelled to comment, they just aren't accurate.

Rag & Bone makes my favorite denim so when I spied a stand-alone boutique in the heart of Aspen, I…read moreknew I had to check it out. This store is beautifully designed - the fixtures were handmade at Rag & Bone's Brooklyn studio and the space is filled with loads of that can't-replicate-it ski town natural light and is tastefully decorated in a muted color scheme. Dare I say the boutique is just as good-looking as their garments? Definitely. Great selection of denim, sweaters, dresses and accessories. I even went back with the intention of splurging on a pair of the Newbury boots - which I've been eyeing for quite some time - but they didn't have my size in stock. If you're in Aspen, this is a can't-miss stop on the local shopping circuit.