There are quite a few of these sweetie shops around the UK now and they are very popular. I believe the reason is the huge selection of sweets and confectionery available and also the fifties inspired décor. To me the décor and theme seems even older than this but either way it's very appealing and makes me think of Charlie and the Chocolate Factory! There are a great deal of imported sweets in Mr Simms, this one in Tunbridge Wells had even more than other Mr Simms that i've been to in the UK. I always find Mr Simms to be memorable and I walk away with something each time! The staff were friendly inside this store but perhaps not as nice as the staff in the Cambridge branch. A decent size but it can become busy and then it's very cramped. I love this store though and I recommend a visit! read more