Do not come here if you value money. If you want to support a business who are taking advantage…read moreof the toys r us name, by all means come here. All toys here are garage sale old out of season junk bought from liquidators. Prices are 2x what you find on amazon. For example a pokemon booster bundle is 26.99 at bestbuy, 29.99 wally/target, 49 on amazon and $70 here??? If your going to support local scalpers go ahead and buy on fb marketplace dont support this fake toys r us keep the memories of toys r us from your childhood in your heads (or go to asia)

Underwhelming even considering the nostalgia this is supposed to bring…read more While TRU was a terribly mismanaged business that eventually went under, there have been TRU 'express' locations and rumors of a relaunch for some time. Unsure of the specifics, but eventually this location in the American Dream mall came to be. Upon hearing it, I decided to take my son here and his reaction was the same as mine - 'eh'. As much as TRU was mismanaged and didn't hire the best in store employees, I always was saddened that kids and future generations wouldn't have this place around, so I always rooted for a return with hopefully lessons learned. I was happy upon hearing that there was one here, but indifferent once experiencing this. I get it that for some the nostalgia might outweigh all the cons here, but simple nostalgia wasn't enough for me to overlook all the negatives here. While it was fairly well stocked and the shelves were full, the stock in general is outdated (at least the sections we checked) - meaning you'll find some things that were relevant/popular maybe 3+ years ago, but not as much for current. Maybe it changes for the holidays, but for the time we went, it wasn't all that great. So if you're looking for the latest, you're likely not to find that here. The prices were what they were. There are two floors here, but both floors are not the same size and the first floor seemed to have less 'toys' than the second floor. There were several employees here, but we had zero interactions with anyone. There are some spots on the outside for the kids to take pictures with Geoffrey statues. Again, this is located in the American Dream mall - so if you're going to the mall, then coming here is probably worth it but if this was a stand alone, then it wouldn't be. Again, this is worth going to just go at least once - but if you're expecting TRU of old, you won't find that here.

This place is amazing hands down the best toy, video game and collectibles store I've been to. Out…read morebeats any stores from NYC. Their prices are MSRP which is great They have just about everything. I always leave with something I've been looking for. Support this Hudson county mom and pop shop!

It is honestly and remarkably a Hudson County Gem!! If you are a gamer this is the store to visit.read more

This review is to thank Yusra for her help today. This is actually the second time she has worked…read morewith my son to make a bear, and she was so kind and patient with him both times. Every time we visit, she seems to be managing everything -- the stuffed animal station, answering questions, and handling payment -- all with such calm and care. She truly makes that location special. Even when there's a line, she makes sure each child (and adult!) feels like they're having a meaningful experience. That kind of attention and warmth is rare. Build-A-Bear is lucky to have her. I've seen her stuff four or five bears in a very short amount of time while still making each family feel valued. I hope they never lose her -- and I hope she gets the support she deserves!

So my 19 year old autistic daughter asked me to take her here for her birthday....so we did and she…read morehad a wonderful time making her best picking clothes for her new friend; and creating a custom stuffed animal. Great staff great fun thank u

The card store newly opened in AD mall in section A. Tom Brady himself came to AD for the grand…read moreopening. The store has some pretty cool cards of sporting figures. They facilitate selling, buying and trading of cards. There are also some store branded hat and t-shirts at the store. The store is very clean. Cards are behind glasses. Prices seemed decent, since I don't have much experience buying or selling them, but I know those cards go for hefty price, especially if they are autographed. There's a bunch of cards for Tom Brady of course, among others. All sales are final at this store. They have bunch of cool items behind the register as well. Multiple associates help out customers with quick checkouts.

Conveniently located within American Dream mall. Good location . One of the biggest malls and has…read moreso many shops and restaurants . Parking is a mess here . Takes an hour just to park .. especially on weekends . This was a new shop . Just opened . Interesting collections . Lots of cards / Pokémon and collection items . My kids got Pokémon cards . Some cards were very expensive though ! Good customer service .. 4 stars