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We had the pleasure of working with Natalie as a day-of coordinator for our wedding reception at Moongate Lounge, SF in September 2023. She handled everything with a calm grace the day-of and made us feel at ease when it came down to executing the evening. Although we only booked her for a day-of coordination, she was so helpful and responsive to any and all questions we threw at her months in advance. She's also smart, sweet and has great taste!! Thank you Natalie, we had the best night of our lives!!

Thanks Natalie!
Kristen C.

Natalie was our day of coordinator for our wedding and went above and beyond! From helping with planning details for our day and staying organized with contacting our vendors, Natalie was always responsive and met with me many times to make sure things were in order. The best part was how available she made herself! As for the day of the wedding- any married couple knows that things go wrong on your wedding day regardless of how prepared you try to be...but for my husband and I, we had a blast without any stress at all! Natalie did a great job coordinating and making decisions for us without letting us know when things didn't go according to plan (we found out after that there were many issues and problems with our banquet restaurant). Natalie did a great job and made sure my husband and I could enjoy the day! She also helped us make this sweet candy bar! Thanks Natalie!

Melissa Y.

Natalie exceeded all of our expectations as our wedding planner and day-of-coordinator. She has a great positive attitude and is extremely organized and detail oriented. She is also super artsy and made this awesome name card display! Without her help, our wedding day would have been chaotic and stressful. She created a detailed timeline and made sure everything was running smoothly. Because of her skill sets, our wedding day started smoothly and ended without any logistical issues. I would highly recommend Natalie to help with any event. I truly believe the success of our day was due, in large part, to her commitment and dedication!

We booked Natalie's partial planning services for our wedding this past fall. She came highly recommended by an acquaintance, and we are so happy to have met such a kind, cool & collected, wonderful person. She brought structure to the process, and recommended the most amazing group of vendors. We were grateful for her previous experience at the venue, and she expertly helped us navigate the hectic flow of the day. She patiently answered all of our questions when we struggled with making decisions, kept us on track when we were getting overwhelmed, and made sure every detail was accounted for. She has a fantastic design sense, and was able to transform what little vision we had (most of the inspiration we provided came straight from her gorgeous portfolio) into something that felt like us. We were blown away by how beautifully came together on the day-of, and were able to truly enjoy the day with her & her team taking care of everything behind the scenes. Thank you, Natalie - we couldn't have done it without you!!

Our awesome bridal party who expressed often how Natalie is leading the event so smoothly!   pc: Perpixel Photography

I first reached out to Natalie through a mutual friend. Though we were acquaintances in the past, we never had much interaction until then. And Natalie was such a delight to work with! Joe and I were more particular than we thought we would be, but Natalie was graceful in handling all the details and planning of the day. She was also so helpful in being a soundboard for ideas regarding decorations and logistics. One of the greatest joys was having a common understanding of the purpose of marriage and the goal of honoring God on our wedding day. Natalie is very sweet and I received countless comments on how sweet and helpful she was on our wedding day. She will make sure you and your spouse-to-be is taken care of, and that you are shielded from any unnecessary negativity and stress throughout the day. Joe and I loved, loved, loved every moment of our wedding day, and we know that it came together so smoothly all thanks to Natalie. We are overjoyed to hear of her upcoming wedding, and wish her nothing but a life full of growth and love in Christ!! Thank you Natalie!!

Piedmont Community Hall 09/02/2017

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Review Highlights - Natalie Choi Events

Natalie created a detailed timeline for our wedding to make sure everything was on time (very important for the day of).

Mentioned in 3 reviews

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Dreams On A Dime Events & Weddings - SF City Hall Private Saturday wedding at the Rotunda

Dreams On A Dime Events & Weddings

(229 reviews)

West Portal

Looking for a wedding coordinator? Go DIRECTLY to Dreams on a Dime without any hesitation. Brenda…read morewas our Month of Coordinator and she went ABOVE AND BEYOND.First of all, they did not oversell themselves...I told them what I had already accomplished before even calling them and they said, "you only need month of coordination. you've got this." However, a few months before the wedding I was so overwhelmed with all the detail that Brenda offered to meet and she just helped me organized my priorities and made me feel really good about the progress I had made. She did the same 6 weeks later. OMG, so helpful to keep me going and manage the overwhelm. As the date grew nearer, she started leading more to ensure we took care of those horrible details (seating charts, signage, communication with vendors, table set ups, and the timeline, etc). At every moment she was calm, lovely, relatable, fun, reassuring, and extremely competent. The week before the wedding she came over and took ownership of all the "stuff" (candles, ceremony items, decorations, etc). That felt sooo good. She was great at the rehearsal and made sure "all the cats were herded"so we got through the rehearsal and worked out all the details. The day of the wedding? We were so relaxed and didn't think about a single thing. The tables were set exactly as we had discussed, the ambiance was amazing, every little detail she had taken care of. and then she cleaned up and stored everything for us and then brought it back to us a couple of days later. During the wedding, Brenda was a total ninja....I barely saw her at the wedding as she was in the background making it all happen so we could enjoy our guests. A guest even took a picture of her that makes her look like the super hero she is, LOL! You will LOVE working with Brenda. I cannot recommend her more vigorously. She is amazing.

I am here to give a HUMONGOUS shoutout to Cierra, who was the absolute MVP of what was thee…read morefavorite day of our lives!! From the first call, she put our anxious brains at ease and listened carefully to what weirdo vision we had in mind + what things we were most afraid of turning awry. Having never planned such a fete before, I had hella dumbass questions to lob at her, but that did not faze her at all. Not only is Cierra hypercompetent at her job and super solutions-oriented and knowledgeable, she is a plain joy to talk to and bounce ideas off of and joke around with. Just an all-round cool human that added to the overall atmosphere of love and appreciation we wanted to foster at our wedding (while also running an impeccably tight ship without breaking a sweat). ANYWAY needless to say we are major Cierra fans here and want you all to know that she is a dream collaborator for your big day, may you be so lucky!

Big Day Service

Big Day Service

(107 reviews)

Lower Pacific Heights

We hired Big Day Service for our wedding decoration and month of coordinator. We had the absolute…read morepleasure of working with Celia, Shirley, and Wendy for our wedding, and we truly could not have asked for a better team. From start to finish, everything was executed beautifully. The decor was stunning and so many of our guests came up to us throughout the evening to tell us how gorgeous everything looked. Every detail felt thoughtfully arranged and perfectly executed. Beyond the aesthetics, what impressed us most was how smoothly and seamlessly the entire day ran. The timeline was executed exactly as planned, everything stayed on schedule, and we never felt stressed or rushed. Many of our guests specifically commented on how organized and well-run the wedding was, which speaks volumes about the team's professionalism and behind-the-scenes coordination. We are incredibly grateful for their hard work, attention to detail, and calm presence throughout the day. If you are looking for a team that will make your wedding both beautiful and flawlessly organized, we highly recommend them!

My husband and I highly recommend Big Day Service for your wedding floral needs! Celia and the Big…read moreDay Service team are an absolute dream to work with, and took concepts on our vision board to the next level and completely exceeded our expectations! They are so incredibly creative and we couldn't be happier with how everything turned out. We received so many compliments from guests on the asymmetric floral arch, ground arrangements, bouquets, and boutonnieres. The florals truly elevated the design of our day! On the logistics side, the team is incredibly professional and organized, and they work so seamlessly to ensure zero stress on your big day. Don't hesitate to book them NOW!

TDE Wedding - Reception decor and MC Otis

TDE Wedding

(248 reviews)

My AMAZING wedding would not have been possible without TDE! We chose the Glitz package with a few…read moreadd-ons, and it was worth every penny. My husband and I received countless compliments on how smooth, organized, and beautiful our wedding was. Thanks to the incredible TDE team, I was able to enjoy the most perfect wedding day. Jessica: Jessica was our main point of contact throughout the planning process, and she was truly amazing. Whether we had questions or requests for the decorators, MC, DJ, day-of coordinator, photographers, videographers, or HMUA, she was always there to help. She was patient, kind, incredibly organized, and never made me feel like my questions were too much. Our Service Instruction worksheet was so detailed that every vendor knew exactly what to expect, which made the entire day run seamlessly. Decoration Team: The décor for both our ceremony and reception was absolutely stunning. Just two weeks before the wedding, I made a major change to our reception backdrop, and the team worked hard to bring my new vision to life. Jessica even arranged for me to see digital mockups after we discussed how important they were to me. Because of that, I was able to completely refresh the design from the inspiration I had shared over a year earlier. My advice: be as specific as possible about what you like and don't like--it really helps the decorators create your vision. Everything was executed beautifully. MC Eric: Eric was phenomenal! We specifically wanted a bilingual English/Vietnamese MC, and he exceeded every expectation. Even our hard-to-impress Vietnamese aunties and uncles couldn't stop complimenting him. He was charismatic, organized, and handled last-minute changes effortlessly. We had to adjust our timeline during the reception, including pausing photos and adding speeches, and he kept everything flowing naturally without awkward downtime. He also perfectly coordinated our unique sequence of dances with the DJ, making every transition feel seamless. DJ Otis: We didn't know who our DJ would be until the wedding day, and we were thrilled it was Otis! He absolutely nailed the music all night. The dance floor stayed packed until 11 PM because he knew exactly how to read the crowd. He mixed current hits with 70s-90s favorites that kept both younger guests and the older Vietnamese crowd dancing. The glow sticks and light-up glasses were a huge hit, and the energy never dropped. Day-of Coordinator Carina: Carina was incredible. She was warm, personable, and unbelievably organized. I thought my planning documents were detailed, but hers were even more thorough! She made me feel completely at ease leading up to the wedding and even drove to Pleasanton to run our rehearsal (an add-on that was absolutely worth it). Multiple vendors and family members commented on how efficient and organized she was. Photography & Videography: Our package included an engagement shoot plus two photographers and two videographers. Sam photographed both our engagement session and wedding, and his work was beautiful. We chose his light and airy editing style, and our engagement photos turned out amazing. On the wedding day, Sam and Christine were fantastic. They captured every moment while making us feel comfortable. One thing I'll never forget was how Sam noticed we hadn't had a moment to ourselves because of nonstop photos. He quietly pulled us away under the guise of a private reception reveal so we could enjoy a few peaceful minutes together. It was such a thoughtful gesture. Overall, I couldn't be happier that we chose TDE. If you're looking for a wedding that's beautiful, organized, low-stress, and genuinely enjoyable, I HIGHLY recommend them. They truly made our dream wedding come to life.

I had a very positive experience working with TDE. It was easy to schedule a free consultation,…read morewhere we first spoke with Otis, and could ask many questions up front before deciding to move forward. Otis was kind with great attention to detail from the start. Ultimately, we decided with the glam package and our contract was very clear to understand with cost breakdown for removal of specific services / add-ons. I updated it many times with Jessica, our planner, as we made changes throughout the months, and she was always so patient and clear. Our MC Otis did a wonderful job with maintaining flow of the program. Otis was also working as DJ for a good portion of the evening, so props to him! We had closer to an hour compared to 1.5 hours of open dancing because we were behind schedule, but everybody was on the dance floor and he kept the party going seamlessly. Weddings are hectic and there are so many moving parts; we did get behind schedule but we were still able to do everything we wanted to do. Our photo & video services were set to end, but Otis was very professional in discussing with us if we wanted to extend our video services, communicative on additional cost, at the moment. Our photographer, Ben, along with the team Stanford and videographer, Christina, were so fun to work with. Ben was great at providing direction, which is especially helpful since we were not used to posing. I have not received photo & video yet as it has only been a week, but from an experience standpoint, they were attentive to detail, communicative, and glided effortlessly through the event. My makeup artist, Vivi, is the sweetest person. She was super attentive to detail and my particular skin type. I was worried about makeup because I don't wear heavy makeup often. I ended up paying for a make-up trial, and I was so happy working with Vivi that I had no worries for the wedding day. We also added-on make up for our mothers, which Vivi did the morning of. The reception decor turned out so pretty! Everything was set-up as scheduled. I was really happy with the welcome backdrop and name sign. It was also great to take pictures with guests with the backdrop since we had time during cocktail hour. We asked TDE to incorporate a large screen as the backdrop of our sweetheart table, so we found an example from a previous wedding they did, and it turned out exactly as expected. We added the photo-booth, which was so popular with the guests! There were so many cool props and our guests were having tons of fun with it. I also sent TDE a custom drawing that I wanted for the photo strips- and it turned out just like I imagined. We chose Grand Dynasty as our reception venue, and TDE communicated set-up details with our restaurant event manager, Esmond, in the days leading up to the event. I highly recommend TDE and the team that we worked with! Thank you for making it an unforgettable experience.

My City Hall Wedding - Mayors Balcony wedding

My City Hall Wedding

(41 reviews)

Lower Pacific Heights

My fiancé and I were planning a large wedding with family and friends, but then settled for…read moresomething a lot more intimate as we didn't have time or desire to plan it on a large scale. In our search for the vendors we found My City Hall Wedding which happened to be perfect for us. They provided a full package that included highly rated professionals - from hair/makeup stylist to photo/video. Instead of communicating with 5 different vendors we worked with 1 single point of contact - Tej from My City Hall Wedding. She guided us through everything we would need on our wedding day - hair, makeup, flowers, limo, photo and video. All in one single package. Tej helped me chose a hair and makeup style as well as flowers. And we completed trusted MCHW with their choice of photographer and videographer - look at their website - the images speak for themselves. On the day of the wedding everything went smoothly without a single worry. Our stylist was on time and was great. The florist delivered the flowers to our hotel room. The car was waiting for us, the photographer and videographer met us at the entrance of the City Hall and guided us through the whole process. Can't thank Josef (our photographer) for incredible photos. Alex - the videographer - captured very intimate and personal moments. Can't thank My City Hall Wedding and everyone involved enough. I have heard lots of stressful wedding stories and have been to a few of these myself. That was not our experience.

Oksana from Sol Ambiance worked with me for my wedding. Not only she is very knowledgeable about…read moreplants and flowers, but she was also extremely sweet and friendly. Had a pleasure to work with her!!! My wedding arrangements turned out beautiful! Was very happy with it!! On top of beautiful work, sweet and easy personality - She is very affordable!!!

Blooming Wed - San Francisco City Hall Wedding, Fairmont Wedding; 
Wedding planning & Design: Blooming Wed; 

PC: Sarah Rubin Photography

Blooming Wed

(53 reviews)

Pacific Heights

**UPDATE**: Lisa is now threatening me with LEGAL ACTION, accusing me of "defamation" when I've…read moreonly shared my honest experience on Yelp. I've had no updates from Lisa since our last email on Feb 21 (over a month ago). At that time, she replied she was consulting with "industry experts" and will get back to me. Rather than reaching out to me personally she hired a lawyer to threaten me in the hope I will take my honest review of my experience with Blooming Wed down (photo of legal letter attached). I signed a wedding planning contract with Lisa and found myself needing to terminate it merely two months later. The process has been incredibly stressful and disheartening. Throughout it, I had the opportunity to meet with ~15 wedding planners both domestically and internationally, and gained a lot of insight into the wedding planning industry and contract nuances. I'll start my review with objective observations and end with my personal experience. **Strict Signed Contract** Lisa's contract is one of the strictest planner contracts I've ever seen. It does not have an Act of God clause that protects clients, meaning if anything happens (the venue is destroyed, a hurricane comes, the couple is sick, pandemic round 2...etc) she will not refund for any reason. She did not even give out refunds during COVID. This leaves her clients extremely vulnerable to unforeseen circumstances. **Problematic Payment Structure** This is how Lisa's payment is structured: flat $15k fee or 15% of the total wedding cost, whichever is higher. It's not unheard of for a planner to request payment this way, but it's incredibly uncommon. This arrangement creates a conflict of interest, as it may incentivize steering clients toward pricier options. Also, she requires 50% upfront, while many planners I talked to only required 30%. **Budget Transparency** Lisa's services are not for budget-conscious clients, or even clients who have a budget at all. In the two months she was my planner, she failed to provide any estimated vendor costs and we never talked about my budget. I specifically asked her for a sample cost breakdown of a venue and waited a month for her response. I never received it. All of the other wedding planners I met with sent me a cost breakdown for FREE immediately after the intro call. They did this without being asked to. **Communication Challenges** I've experienced a lack of responsiveness from Lisa during our entire two months together, from our initial interest form (1 week delay) to our most recent email on which she said she would consult about our partial refund request (it has been a month without an update from her). Between her vacations and other wedding clients, I never felt my project was a priority for her. **Personal Experience** I'm deeply disappointed with the services provided by Lisa. Our decision to terminate our contract was difficult. Due to immigration issues, my father can no longer enter the USA in the foreseeable future so my partner and I have to relocate our wedding to a country unfamiliar to Lisa, rendering her services impractical. We signed our contract November 2023, encountered this problem in January 2024, and immediately let Lisa know of our situation. Despite our efforts with Lisa to find a amicable solution and many touch-points with her, my partner and I eventually landed on requesting a partial refund. Lisa refused to refund any portion of the $7.5k , even though it is written into our contract that she has the power to do so AND despite her agreeing verbatim that she did not provide $7.5k worth of service. At this point we have no date (we were considering years 2025/6/7), no venue, no vendors booked. We don't even have a budget breakdown. We have only had one venue tour with Lisa. It's evident that she has only completed a fraction of the work (2% to be exact), yet insists on keeping the full payment. I dislike posting a one-star rating to a small business, but I feel the need to be transparent and caution future clients about Lisa. It is crucial to choose a wedding planner who demonstrates flexibility, understanding, and a willingness to accommodate unforeseen circumstances. Unfortunately, Lisa's refusal to adapt to our situation and the issues outlined above do not align with her premium pricing. For me, Lisa has broken my trust and it feels like theft that she is keeping $7.5k for one hour of work. I urge potential clients to consider these factors carefully before engaging Lisa's services.

We had the absolute best time working with Lisa! Hands down the best decision we made for our…read morewedding - Lisa helped my now-wife and I plan our wedding which took place in the fall of 2023 at Nestldown. Firstly, she knows Nestldown through and through as a venue - it has a bunch of uncommon and often difficult to navigate rules and restrictions. This meant that we didn't have to worry about surprise venue fees or fines, and instead could focus our attention on how we wanted to use the space instead. Lisa set month-by-month goals for us, which meant we were always confident that we were on track and didn't forget about certain things. This made the process so much less stressful for the both of us. She handled communicating with and following up with all of our vendors too - a blessing that can't be understated. Wedding planning is a constant stream of decision-making, which Lisa made so much easier by listening to our wants and needs and suggesting vendors, designs, timelines, hotels, and so much more. She made it so that our responsibility was to choose between a few, generally all great options rather than having to sort through the unlimited amount of choices. As an aside, Lisa has impeccable taste and knew how to execute our vision better than we could have dreamt of. We're still in love with our table settings! We were most impressed by the wedding day itself - Lisa managed all the stress of logistic so we could enjoy the day without a care in the world. Sometimes we could hear time-pressed questions being asked by vendors over the walkie-talkie, and Lisa responding to each of them expertly. None of those logistical challenges ever made it to us - and while with us, she and her team were focused on ensuring we had everything we needed and were having a good time. Our wedding went off without a hitch, and everyone had an amazing time!

Natalie Choi Events - wedding_planning - Updated July 2026

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