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    Nike

    3.8 (58 reviews)
    PriceySporting Goods
    Open 9:00 am - 9:00 pm

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    Store Guide
    Aaron S.

    This Nike store, styled as Nike Town is probably the biggest Nike Store I have seen, and one of the better stores too, it is over three floors currently with the fourth one being revamped into a women's section and it goes above and beyond what one would expect from a Nike Store. Generally speaking, the few Nike stores which remain, not just across the UK but even across most of Europe from Manchester Fort to the London Designer Outlet and even Barcelona are "Running" stores, which often might be large in size (but not as big as this one), but offer very little products which are useful and reasonably priced, this store is different as it stocks the whole range of Nike products one would expect over different floors. My favourite part of this store is the first floor which includes a "Jersey shop" which sells a large range of football shirts, mainly Tottenham Hotspur and Chelsea who are Nike's London teams which is down to the location being in London, but there is also a smaller range (but still decent) of other teams such as Barcelona and my Manchester City. As a rule of thumb, if it's a big club or a team from London (* coughs Spurs) and their jerseys are designed by Nike, you can expect to find a range of merchandise here. The music did seem a little too loud at the front entrance compared to the rest of the store and the staff didn't seem really friendly when I asked for help in finding certain things. Being at the start of Oxford Street, at the end which is closer to Regent Street, there are so many large "flagship" stores which set an example to other stores in the chain to how stores should be, and this is one of them with a great selection of everything Nike, hence worthy of the Nike Town name and a four-star rating.

    View from atop
    Cath M.

    I was hoping this store was typical of the Nike Town in the US... but it wasn't. I was looking for souvenirs... anything and everything Britain related sports that were sponsored by Nike... was nonexistent. They had a ton of soccer items but nothing specifically for England. I guess I expected better... much better. In SF... the store itself offers anything related with the SF Giants, Oakland As and I don't remember but I think even Raiders and Niners gear. I was looking for similar items like those but to no avail. Huge disappointment especially since I made the sis track it down.

    Nike horrible experience.
    Emmanuel M.

    The service at the woman section is catastrophic. Nobody takes care if you. My wife had to fetch among 15 boxes lying on the ground without anyone to help. I have been yelled at twice by the staff because the different shoes were not in their boxes (while I am just the husband waiting in the side...). Worst experience possible!

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    18 years ago

    man what a dreamland of sportsgoods ..the nike shoes on display mademe want somany i dint need .. fab place tosee must visit

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    Nike Reviews in Other Languages

    Review Highlights - Nike

    Mecca for all you runners, yogis, crossfiters, workerouters, football players, and general exercise connoisseurs.

    Mentioned in 7 reviews

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    Asics - ASICS London Flagship Store, Oxford st

    Asics

    4.0(1 review)
    0.7 miMayfair

    A bit of a wait, but the best and probably ONLY store I've ever entered for a shoe for someone…read moreelse, which led to me actually buying a pair. With no intentions of me buying at all, my wife and I went to see if we could have someone skilled to provide direction on the ideal sneakers for her workouts and power walks. Turns out that for 20£ you get a comprehensive, computer-aided foot analysis and video gait assessment (complete with treadmill video assessment) to link your foot to the optimal shoe types to maximise fit and correct errors in your walking/running. While the charge may seem out of line, it's worth it, light years ahead of what I saw at lillywhites and more compelling than what you get today at any other sneaker store (or shoe store for that matter) I've ever attended. No more kind (or not so kind) service assistant directing you to what looks good. (Our visit to another store down the street had an attendant we had to chase to inform on what we wanted, he retrieve the selection from the stock room and left us never to be heard from thereafter). This was the best blend of science and technology driven evidence to guide you to the purchase that is "customised" to your needs. To be more candid I have never worn a pair of Asics and favour other brands for their appearance and fit. And being primarily a "runners" shoe store, I've never been that excited about how they look. This visit MADE me WANT to take the analysis and buy a pair simply due to their evidence guided approach. The next step is to see how this adventure unfolds. Although the results led me to shoes that I don't LOVE appearance wise, I'm Willing to see if they lead to a different physical result. I'll actually assess whether my purchase leads to any pain reduction. I definitely recommend the store for the analysis AT A minimum.

    From the owner: The largest ASICS store in the world. Facilities for running lab, running club, foot id's,…read morefootwear, apparel, accessories and nutrition.

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    Nike - sportgoods - Updated September 2026

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