They have false advertising on website. i called because the website said shipping is a flat fee of $5.49. Janet said she would not honor it and her web developer couldn't change it. I requested a supervisor to review and honor the pricing on their site. Janet called me back saying no they will not honor it and it NOW has the correct information on the site. i had already taken screen shots because I figured they would try to be deceitful. DO NOT TRUST THIS STORE. I found heat transfer Wearhouse that offers free shipping and much better customer service. read more

Very unhappy long time customer. I placed an online order and when my package arrived it was short by two sheets. I emailed the customer service and their reply was that the warehouse manager stated 9 sheets were sent out when in reality someone clearly miscounted because I only received 7. They also asked me to send a picture showing the package had been tampered with which was not the case it was simply an error on the person who packaged my items and they miscounted. I will no longer patron this establishment and I'm highly disappointed in the customer service I have received especially because I have spent quite a bit of money with this company. read more

Not a very wide selection, they barely had any colors in anything smaller than SS20 for Swarovski. And not very competitive pricing. I found cheaper options online later after my purchase. Convenient to get them same day from here but the price is almost not worth it. I don't come to Santee alley to pay more than I do anywhere else, you know? read more

Like this place you can order online and pick up at store. Have a great selection and good prices. read more

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I ordered the Heat Transfer Inkjet Printer Vinyl for light colored garments in a quantity of 50 to avoid having to spend money thought this solution would make things easier and more cost effective as locally quantity is usually only 10 sheets. Wasted time and money on this transfer vinyl as several projects were messed up because vinyl would either not transfer completely or the backing would not peel back from the image on the project. This is not the first time I ordered this product and the first time around had no problems whatsoever, so I decided to repeat the order. This was a mistake, out of this batch I was able to complete 10 projects which transferred fine without issue. In reaching out to Customer Service (spoke with rep named Ruby) was advised that they had not had any previous complaints about the product. While that may very well be true it appears that this batch I received was somehow defective, (especially since there were no issues with a previous order and it did allow me to complete some orders before the issue starting happening from the same batch of heat transfer paper. I would not recommend based on this experience. Cricut time is money which I don't have money or time to waste. H Sanders read more

I have been a long time customer until recently. Every time I give them another chance they fail me yet again. There is always an issue with shipping and I never get my materials on time, even when guaranteed. I will go back to Specialty Graphics, they deliver on time EVERY TIME!!!!! read more

We ( Wifey and I ) were in the Los Angeles area and thought we'd stop in to view and purchase some vinyl htv to test out. While the vast of the inventory is stocked behind the counter they do have samples to look at before purchasing. We loved their vinyl and willingness to help us out as soon as we walked through the doors. What we didn't appreciate was the fact that one one the vinyl was scratched and had a couple of lines that crossed through the vinyl. My suggestion is to have them show you the product before rolling it up and bagging it ,or, ask them politely to insure that the product isn't damaged when they roll it out to cut. While my experience was just a sample purchase, it was a learning experience in which I will prepare myself for next time I return. Thank you for your services and reasonable prices. read more

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I completely understand about COVID19...but if you are having employees help/service the public can you at least have an individual available that speaks and understand English for English speaking patrons as myself. Or even know a little Emglish so we can somewhat communicate. At least 3/4 of your patrons speak English..I'm hear supporting your establishment and your employee cant even tell me what is available. Pointing to signs just doesnt cut it..I'm very displeased and I am a over regular shopper here...this left a bad taste in my mouth for the day they get a Negative - read more

Do not make any equipment purchases from here. You will be scammed. We paid over $300 for a brand new machine. We plugged the machine in and it was not heating up properly. We attempted to return it within 7 days of purchase and Nova refused to exchange, give a store credit, or a refund back to the card. DO NOT LOSE TOUR MONEY here. read more

They finally opened their store!!! I'm so excited to shop around my favorite store. The layout looks so nice and as always the best prices locally. As always such a quick service read more

I went shopping here and a couple other surrounding rhinestone shops for iPhone case supplies. Let me tell you, if you need GLITTER, and I mean like a freaking gallon bag of glitter, you can find it here. I wanted to cry about how much glitter I was holding in one bag, it was amazing. Nonetheless, I only bought a couple small containers of glitter and some packs of flatbacked metal studs. The prices are decent, ebay (shipping from China) is definitely cheaper but if you need stuff quick, this (and the surrounding shops) are the place to go for rhinestones, beads, and glittaaahhh! My only gripe is that most of their rhinestones were hotfix rhinestones and I like blank ones. Oh well! read more

This is my spot. This store is on a street with stores just like it. However, I like the staff here they NEVER seem too busy or get irritated by my questions. They have their own selection of stuff like some really cool glitter, iron transfer crystal paterns, czech crystals etc. Definitely make it a point to stop in here if you're in the area. read more

I was in the jewelry district again, picking up more rhinestones for my daughters dance costumes, when I stumbled upon Nova Rhinestone. They stock swarovski rhinestones, however they don't keep a big inventory of swarovski hot fix rhinestones. They did carry their "house" brand of hot fix rhinestone, Clarus. I ended up buying the Clarus brand for my daughters duet costume @ about $18 for 5 gross. They look great and they hold up just as well as the swarovski stones. Plus the man and woman who were working were friendly and helpful! read more

I actually go here for their selection of HTV vinyl and rhinestone tools. They are the cheapest in the area to buy syringes and tips Their HTV selection is pretty big but they will only sell it to you by the yard, no less. read more

Very clean store, excellent service, and the people there were very helpful. Im a indecisive person and it can be quite annoying sometimes. The Korean lady (sorry I didnt get the name) there was patience enough to stand there for an hour or so, helping me find the right size rhinestone for my iPad. I'm no expert on Swarovski or clarus rhinestones but after I left, I felt like one! She took her time to explain the difference between the two. Overall, everything in there, in my opinion, was at a reasonable and affordable price. I would recommend this to others and family. (: Btw! Clarus rhinestone shines, but if you are a go big or go home person... Go with the Swarovski! A total show stopper! read more

I had a wonderful experience at the Nova Rhinestone Depot. I came in with a couple of friends shopping for wedding supplies, and I was toying with the idea of making sashes for the bachelorette party with rhinestones on them. Problem was, I have never applied crystals to anything before! I was helped by the owner Mark, and he gave me lots of tips for applying the stones that I wanted, and even put my name down for other employees should I ever come back asking for help. He also directed me to their online tutorials, though I have yet to try them. The price for the stones I felt was fair as well, as they came in bulk, and I didn't need to purchase adhesive because they could just be ironed on. Overall I am very happy with my experience at Nova Rhinestone Depot! Update to earlier review - the rhinestones I purchased worked out beautifully! Once ironed on to the sashes properly they stayed very well! The bridal sashes lasted perfectly through a trip to Disneyland, rides and all, and the small sash I made for the five year old Flower Girl had only lost a few crystals by the end of the rehearsal event. read more

Awesome selection. Great deals. Friendly staff. Well organized and clean! Better than the other stores because of the quantity and variety. Highly reccomend. Parking is nearby in a garage usually about 5-10 bucks You can also buy small quantities for a dollar, just look for the tiny packets. read more

Quick friendly service at great prices. Check online for items that fall under free delivery.

Not very impressed with this place. When they first opened they had lots of stones and friendly service. Recently they have focused on screen printing I guess. They were kind of snotty when I asked them about all the big machines and what they do. I purchased several tubes of glue last week. It totaled $9.89. She would not take my card because they have a $10 minimum. She suggested I go use the ATM. I suggested I walk to the store one block away that sells the same glue without this minimum BS. These businesses need to pay attention. They turn over so fast. Don't they want to stay in business? 10 cents. They lost my business over 10 cents and a crappy attitude. Maybe it's worth it to them. Stupid, stupid people. read more

love this place and as well as the online shopping...they got one of my orders wrong color vs size and they quickly corrected it and sent out the correct one. I never received any problems only them trying to please customer courtesy. Thank you Nova Team... read more

Friendly Service Various Products Great Price Best Rhinestones Ever Highly Recommend. read more

i travel 11miles to the la store, as of 6/10/2020 i made the trip waited for a half hour nothing!! and 4 other times during the covid-19 i have made this journey to pick up online orders and the damm store is closed, signs on the door read 9-3 online pick ups other were waiting as well, this is unacceptable, and to call in to office is just as poor, no one calls you back!!! read more

This place deserved no star if there was an option. The lady at the counter was shady, and trying to cheat me. I am very familiar with the brilliant-cut of Swarovski And Presciosa rhinestones. I asked her to let me see them in a particular color. She brought out some dull ones. I asked her several times if she was sure if they were the brands were the ones I asked for. She nodded like mad and confirm that they were. I politely told her that I am very familiar with them and these are not, they are either Czech or Chinese color stones. She quickly said oh I didn't hear you correctly earlier, yes they are Czech rhinestones. Yeah right, she quoted me at the Presciosa price when she brought them or to show me. Bottom line is avoids this place. Honesty is not the span for this store. read more

Love this place, I've been a few times in the past years. The staff are always friendly and patient with customers who have confusing questions. lol Erica and Mario were very helpful yesterday. I never felt rushed, they take their time helping, giving tips. If you're looking for beautiful blingy Swarovski's or the company's brand Clarus which are amazingly sparkly as well with great quality for a bit less (I have them also) this should be your #1 store to come to. With the Clarus they have an amazing bling, my daughter applied the hot fix ones to her shirt and the bling was so sparkling all the way from the bleacher stands at school. I walked into Beads and More years ago on the same street and the staff was rude acting like they were bothered, that's when I left and found Nova, now Nova has a long time customer. I'm posting pics of my 10 gross size 20 of Swarovski's and how they look (which pictures don't always do justice) and I'm posting my 10 gross size 16's of Clarus once again camera doesn't do justice. read more

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Uber nice and a wide selection of bling! Associate was kind and patient enough to find the color I was looking for and offered Nova brand versus Swarovski so I could save money. Will visit them for all of my rhinestone needs. read more

Awesome place. Great prices. The girl behind the counter was very kind and helpful. Showed me the different types of flat back they had even though other were cheaper than the Swarovski flat back rhinestones I went in for. Also, it was much cheaper than the store across the street. read more

I bought glitter HTV in store. They had it ready for me in minutes. It was fast and easy service. Employees were very pleasant and helpful. They have a wide variety of colors. I will definitely be going back! read more

OMG!!! This is my new SPOT to get my crystals!!! I drove all the way from Rancho but it was worthy.... I love the variety of colors and the prices are good! I just wish they had their own parking... it gets annoying to find parking in downtown... well, I found out i can order online!!! YAY!!! =) I'll be adding sparkles to EVERYTHING! read more

Awesome store for rhinestones. As the store name says, they specialize in rhinestones. I bought some of the rhinestones in the bags that hang on the wall. Yeah they were plastic but for whatever reason, this plastic shined more than the other plastic ones that I saw. There were some like 800 pieces for like 9 bucks. Thing is, the quality of these stones are not all the same in the bag. Some are different sizes and not the same shape. But its a very good value. I washed my outfit with these crystals and only a few fell off. And no its not the glue because the silver backing stayed and the bead fell off. They also have their own brand of house crystals. I compared it to the brand name crystals and it didn't seem as shiny but I don't know about their durability. So its all about what you are willing to pay for. I bought some off brand crystals across the street and washed them and about 30% of the crystals fell off. Be careful about what you buy its not just the looks, its what happens after you wash it. HAND wash with minimal scrubbing by the way. read more

I'm glad that I found glitter to decorate my invitation here!! They have so many beautiful colors, so it was hard for me to pick just couple of it. I hope they display it on the shelve not in the showcase, though. It's little inconvenient. Swarovski in good price and smaller quantity is just perfect for my nail. read more

I needed some rhinestones and found this nice little place in downtown LA! Their really friendly and the stones are sooo pretty. The Clarus stones are cheap and really sparkly and worked nice for my dress. Will be back for sparkly Halloween costume :P read more