Super kind and friendly. We popped in within a few weeks of their opening. They offer in store…read moretailoring to perfectly alter your clothes to your physique. The fabrics here were very practical for the area (I.e. light weight, good for heat) and they had a range of colors from preppy to more conservative. I liked their selection a lot! We've been back once again and will continue to do so. If you forgot your swimsuit, they have those too!

I have not made a review in a long time, I was there this week, they have a great sales person…read morename star. I was very happy with there make ups not a lot. I'll be back.

We were on a mission for men's clothing and we came into this place. They had a seating area with…read morepaper and markers for kids to draw while their parents shopped. The service was fast and very friendly. Great store that thinks of everyone in the family.

What an incredible experience. The quality of the clothing is amazing, fits just right, and is very…read morefashionable. For this specific store, my mother and I shopped there today and it was like a dream. Jarrod and the other 2 ladies (unfortunately I failed to get their names) were wonderfully helpful, gave honest and genuine feedback about items, and treated us like royalty. We wanted it to be a special day and they ensured it was just that. Jarrod provided the best service I've ever received in a retail setting. Cannot recommend this brand and especially this store enough! Must visit!

Gorgeous swimwear sold here! I tried on a couple suits and…read moreloved them. I remember scouring for a decent suit in the past and I found two at this store here! Women know how tedious swimsuit shopping is but I loved their selection! The patterns were vibrant and fun. I loved their clothes too and also picked up a chic top and skirt here. They also carry Pistola shorts. I wanted but passed but great to know they carry another beloved brand. The ladies here were totally attentive and kind even on Memorial Day. I appreciated their help. I wear my swimwear often so it gets worn & when that next happens I'll be returning here for my new suit.

I ordered a swimsuit from here about a month ago and have worn it one time in the bay and one time…read morein a hot tub. When I went to put it away after it was hanging in the bathroom overnight the color had faded drastically in varying spots. That is something that I would ordinarily blame the manufacturer but I have emailed Ophelia's customer service a few times asking for a replacement or a little help and have heard nothing in response. DO NOT RISK ORDERING ANYTHING FROM HERE... if you have a problem good luck getting any customer service. Still waiting on a response Ophelia...

The guy who works there gave us very bad service. I would not recommend it. The value is not good…read more This place is not a real surf shop, it just takes advantage of tourists

Dressing room closed. We were told we could buy and then return what didn't fit. Then after we…read moregathered several things, she backed out and said we couldn't return "that much" because of COVID. Sales lady was just rude. Waste of my time. We put everything back except one pair of clearance shorts.

When recently visiting 30A, my wife and I joined some friends to visit some of the shops and grab a…read moresnack along Seacrest Beach. After roaming into a number of fun shops, we realized we probably needed to get some souvenirs for friends and family back at home. That was when we came across the 30A Trading Co. 131 which was a huge store with so much to offer! At first glance, this store looked like several different stores as they had a number of different entrances. While we saw the items we would expect from magnets to shot glasses to fun toys resembling sea creatures to pool floaties, we were also surprised to see a number of items teasing the political landscape in the United States (not good or bad, but interesting). Those included toys of the president (a duck of Trump called "The Leader of the Pond" and Gulf of America '25 shirts cups, and hats. There were also random items that you could have forgotten on a trip and save yourself a trip to a convenience store. All in all, they really looked like they had everything! We later learned that this is considered a local surf shop and beach store with apparel and accessories for surfing and the beach along with many gift items. They have everything you need to go swimming. They have shirts, sunglasses, bikinis, bags, backpacks, hoodies, jackets, and activewear. Their accessories include trendy hats, practical bags and backpacks, chic sunglasses, innovative drinkware, and so much more. This store serves the Seacrest community along with nearby Rosemary Beach, Alys Beach, and Inlet Beach. Their hours are 9 AM to 10 PM daily. If you go to their website (https://surfstyle.com/pages/trading-company-store-131), you can get 20% off an online order. Note that this discount doesn't work in the store, though there are many other promotions in the store. There is free shipping on an order of $70 or more. Also on their website, you can join their e-mail list and learn the story of Surf Style, now considered by some to be the leading beachwear and souvenir shopping destination in the southeast. Some of the in-store promotions included Buy 3, Get 1 Free items (which could be mixed and matched with similar items) and various sales. We didn't need the service at all except when checking out (easy transactions), but we were impressed by this large store with a little of everything!

There are so many options of sweatshirts honestly, if I had the option, I would buy them all. They…read morewere for very cheap and I accidentally got a size 2 small so the next day I came back and they kindly let me exchange. The workers there are really kind and helpful. This is my new favorite sweatshirt and I have tried many sweatshirts in the past. They are very expensive and they still don't come up to my expectations. I love this place! They also have many more options of sweatpants shirts, shorts, and swimsuits. There's a lot of jewelry you can even get your own henna tattoo. I still have mine and the lady is really nice!

Hy's Toggery is a "premier" clothing store situated on the main strip of Pier Park near the Front…read moreBeach Road entrance offering all the classic southern, outdoors and beach-style brands from Costa, Columbia, Huk, Hey Dudes, Old Row to Reef...and many more. The store is big, with three different entrances, each taking you into a separate portion of the store but still connecting you to the entire shop. One portion is shoes, and the other two are dedicated to clothing and accessories of differing brands. We stopped by to browse and started with the shoes but decided against spending $70 on a pair of flip flops. We ventured into the clothing areas and found the pricing a bit high for all things from shirts to hats, shorts to coolers. They had a small glasses display with Ray-Ban's, but again they were priced slightly higher than the website, and since I did not need them immediately, I passed. My nephew did purchase a hat, which I supported. The hats were in wide variety from colors to design, so I appreciated the purchase. Service was a bit lacking. We were in the store for well over 20 minutes and I was not spoken to one time by an Associate. Overall, Hy's Toggery is quintessential PCB vibes and a good spot to wander around in when visiting Pier Park. Disappointed in the service, or lack thereof. This combined with prices being a bit higher than retail make it a hard sell to scoop up goods from. But, with that, the quality is there. So, give and take.

Great selection from several different brands! Lots of Birks- we actually found our toddlers size…read morewhich we have been having trouble finding other places like Nordstroms and Dillards. We also bought a Lulu bag and Vineyard Vines item. The guy helping us in shoes was very kind and helpful. We will definitely be back!

Lisa the manager was so patient and kind with my son purchasing his sunglasses. Very kind employees…read moretoo. Super cool store, had really nice merchandise in there. Thank you for a great experience.

This place is all women's clothing and accessories! It's not souvenir clothing but it's cute…read morebeachwear! They had a lot of unique clothing and accessories. I did purchase some clothing from here and i will likely return. The staff was friendly and helpful!

I just placed a black order over the phone and the girl who helped me couldn't not have been nicer!…read moreThey was so sweet and helpful!!

Super cute, fun and laid back store! The two girls working were super nice and attentive! All of…read morethe clothes were v. cute (some a little on the expensive side) Ending up finding a couple of tanks, chapstick (which was buy 1 get 1) and then a Tribe Kelley Sticker + I got a free body care trio with my purchase! Definitely worth a stop!