While I'm still not sure if this is one shop or two, Johnny Ruth & Living Planet made me ever so…read morehappy! You'll be greeted by hilarious anti-Harper propaganda and fantastic Newfoundland-themed graphic tees that are legitimately cool and anything but touristy. From simple 'Bayman' or 'Come From Away' declarations, to stylized illustrations of the zany Rawlins Cross intersection, to an owl that says 'what?' instead of 'who?', I loved them all. I mean, Godzilla versus the Puffin? This is just really rad stuff in a really beautiful space. The rest of the shop is a fantastic mixed bag of unique products. There's more refined fashions for both men and women along with ridiculously good gift shopping. Again, this is not a tourist trap so don't expect too much in the way of coloured row houses, but there's plenty of other goodies ready to catch your eye.

This is a great place to find on-trend clothing. From tees to brand name Canadian made clothing,…read moreyou are bound to find what you are looking for. Staff are helpful and knowledgeable.

If you like overpriced crystals and other mystical stuff, this is for you. If you are into that…read more type of thing - good selection. But the prices just seemed too high for me.

Service is great. wonderful selection of goods. Friendly atmosphere. Love shopping local at this…read morestore with great selection of clothing, footwear, etc

The clothing is beautiful, but on the pricey side! I acknowledge that the quality of clothing is…read moreexcellent, but between the price and the limited selection, I was a little disappointed.

From the owner: Unicornio Studio is a clothing and accessory store based in St. John's, NL. We offer unique women's…read moreapparel and accessories and we are all about being bold and fun. With my passion for fashion, all pieces are hand selected by me and my teammates. We sell own-brand products and brands from all around the world. We strive to provide our customers with the highest quality, the most unique design and most importantly the best price.

I have 2 reasons to never enter this store again. One: the saleslady lied to me and two: both sales…read moreladies were snooty. One: I specifically requested a high cotton content in my bra. I knew this store is expensive, and I wasn't overly concerned about price if I could get comfort and fit. As I had the complementary fitting, the lady assured me they had a bra my size with a cotton lining, however I could tell by looking at the fabric that it was not cotton, it sorta looked like cotton. Had this appeared to me an honest mistake, and had she apologized, I would have been more forgiving, but clearly didn't know, or more likely knew and didn't care. Two: Yes products are expensive, and yes the quality is reasonably good, but I got sick of hearing: 'It's European you know.' I recognize that some good quality dry goods are produced in Europe, and I know that these will be on the high end price range, but the attitude of these two ladies just made me wonder if I should be there because I don't drive a Mercedes. When one of them found a suitable bra that they could order, I did question the $150 price tag, but I will never buy from there again. I don't know what they did for sizing, but this is the most uncomfortable bra that I have. She assured me it would last forever. No question there because I only wear it when everything else is dirty, then I can't wait to get it off.

Top notch! They have a great selection and the service is impeccable. Note that it is pricey…read morethere but my wife swears by the quality. They will do a free fitting and keep your sizes on file. Great for people if you buy items as gifts and have trouble with sizes.

I've used the model shop to rent tux's for my wedding a few years back and my wife purchased her…read morewedding dress there as well. I went back tonight to get measurements for a wedding out of town and was told it would cost 30 bucks. I left and went to a place down the street and had it done in five minutes for free. Thanks but no thanks to your gouging.

picked my wedding dress out in august of 2011 and went back 5 times between then and now Jan, 2012…read moreshowing friends and family my wedding dress. I told her i definitely wanted it and my parents were going to come back and pay for it and order it when it gets a little closer to the wedding as it was a year away. When we went back to purchase and order the dress, my dress had been DISCONTINUED and my sales person FORGOT to call me and tell me because she was NEW!! I already had table cloths, etc ordered to match my dress. Now 6 months before my wedding I have to start all over. I feel like i had "that moment" with that dress and not with the one I have now that I rushed out and ordered. They ruined my wedding experience and I feel like they ruined my wedding. I'll never forget it! How a simple mistake from an unexperienced salesperson can affect someone. Especially brides of all people. Although they did try to help out after the fact, it was much too late.