I have been a patron of this business for a few years now and I absolutely love it! The aesthetics…read moreis really Girly and pretty and you're offered wax shots (tequila shots) when you arrive. The actual waxing process is pretty much painless! The employees have all been following Covid-19 protocols, and are highly trained. This Black owned business will continue to get my full support and then some!

I've been going back and forth with myself about getting my upper lip waxed. It's not too bad but…read moreas you get older you discover more hair in undesirable places. So before things get out of hand, I pulled the trigger and made an appointment. The place is super cute and feminine. The manager was very helpful and was able to address my concerns. Because it was my first visit, I got a 50% discount!!! The young lady that provided my service was very nice and made sure I was comfortable. A few minutes later I was smooth and hairless. If I make this a regular routine I would definitely come back.

I got the house facial and it was amazing! My skin is sensitive so I didn't want anything too…read moreexfoliating and harsh. I'll be back for sure!

I had my face, legs and bikini area done, I've never felt so confident…read more I definitely recommend buying the FUR OIL & pumice scrub, will make you feel like a millionaire!

I still give European Wax Center five stars! Since…read morerelocating from Florida(with my last visit in Florida) speaking to the staff there reassured me that on my move to Tennessee that I would receive the same service. Those ladies were right and I have a received the same great customer service! - upon today's visit I received an email to redeem 50% off and I gladly pulled up the app, set a reservation time using the app- I headed out the door to the nearest European wax center location to me I was greeted with pleasantries the front staffers - I showed the email where I had 50% off it was honored and accepted. Thank you! The wax specialist that took care of me on today's visit name was Jerricha she was informative and polite. Jerrica listened to my needs after my service was completed I tipped Jerricha in cash. I will be returning again for another service. Service $21 50% off Total $10.50

Still no service 17 minutes after appointment. Asked if there was someone else and got with a…read moretechnician who had only been there 2 weeks and couldn't do the job. Not a good experience. Manager totally on the defensive with excuses. There is a 9 minute grace period for a customer but a customers time.... Hmmm....

As always Jewel does an excellent job!…read more This is a before and after! She doesn't thread them to thin just the right amount to give a clean arch! If Jewel isn't available, try Gauri!

Don't recommend at all! Went yesterday and everyone was very rude and the lady with the long hair…read morewho threaded me was talking so loud in my ear . Felt like she was extra rough and I've gotten threaded plenty of times .

Keith was great--did exactly what I asked for, and my hair turned out super cute. He wasn't pushy…read moreabout products, and the whole experience was quick and easy. I left happy with both the service and my haircut!

What a wonder spa with awesome people! They are super professional, stylish, and passionate people!…read moreWhen I went for a community event, they treated all of our clients like royalty. From foot spas, to styles, cuts, and educational resources. I was in awe of Gould's. We even had the chance to witness a clap out (graduation for cosmetology students). Great spot and I can't wait to go back!

To be clear, this is not a review of the service. I HIGHLY recommend Tiana at the Union Ave…read morelocation. She is the best. This is a review of the business, both corporate and Memphis franchise ownership. I signed up for S Pass and didn't use it as much as I thought I would, ending up with over $300 in credit for services. I asked the manager if it would be possible to pause membership and still use my credit before resuming. She told me that she could remove my payment method from the account, the membership would still be active, I could use my credit, and add a payment method back later on. Perfect. Except that not only did this suspend my membership, and so did not work the way it was explained to me, in the intervening month the entire program was discontinued. Corporate headquarters informed me that (though when signing up for the Pass there was no indication that I was entering a contract with anyone other than the corporate entity), they took no responsibility for this or the fact that there was NO NOTIFICATION of the termination of the program sent to members. They flatly refused any assistance and told me it was the Memphis franchisee's responsibility to resolve the issue. I called the manager again. She returned my call saying that I could at least begin paying the monthly fee again and not be out the over $300 that I had lost. I went into the store to do so and had booked a service as well. When I arrived, I was informed that I could not, in fact, do this. I was provided a free service that day (the manager, to be fair, was as helpful as I think she was able to be at this point), but am still out a fair amount of money. I hate that I cannot continue to visit Tiana for service - again, she is fantastic - but I cannot give business to an establishment that wouldn't even offer to split the difference on a gift card to keep a loyal customer.

A review that's outside of my comfort zone due to its intimate setting but here we go!…read more My first visit at Sugaring NYC- Memphis was last summer of June but yesterday made my seventh visit. Prior to my first visit, I received conventional waxing services but not sugar waxing. I have heard of the term without the knowledge of the full benefits. That's until a Soror, who's the owner of the Memphis and soon to be Midtown location explained thoroughly. Which encouraged me to give it a try. In short term it's like comparing fruits and vegetables to organic verse none organic. Sugaring is applied to the body temperature minimizing discomfort, still treats discoloration, the clean up is effortless with water and eliminates the usage of tongue depressors. *That's if you're a zero waste savvy.*. Unlike conventional wax is composed of rubber resins and other potentially harmful chemicals. All of my six visits were serviced by Danielle, loved her! Unfortunately she's no longer working at the franchise in efforts of receiving her degree. Which I salute and applaud her because school isn't for the weak! My last two recent visits were serviced by Sarah. Professional, personable and comforting through her words of encouragement. I'm elaborating the word "comforting " because if you're a first time wax (conventional or sugaring) client it could be misleading as everyone's tolerance level towards pain varies. I can say the more consistence the better for the benefits of less pain, becoming more comfortable with the process including your waxer and the swift of hair removal. This location is always promoting special offers on the website or the chalkboard as you walk into the studio. Sugaring NYC's motto "Once you try Sugaring, you will never go back to waxing" is one of the truest statements I can vouch for.

Denise!!!! I love her! Since the first day I met her, she…read morehas always been personable and funny! I have always been picky about who I go to for waxing! I met her when I moved to Memphis at European Wax Center and after she decided to open her own location, I immediately followed! She is very down to earth and make you feel very comfortable. She walks you through everything that she is doing and talks to you to relax you to take your mind off the day! She is very professional and will work with you if your schedule conflicts! She is the best and I trust her fully!

I came in for a Brazilian wax around 5 PM on November 17, 2025. The building was clean, I was…read moregreeted right away, and the acting manager took me back for my service. She gave me a moment to get settled before starting, which I appreciated. The wax itself felt a bit rough, but nothing out of the ordinary. I was on the phone with a friend to distract myself, and I began to notice she kept going over the same areas repeatedly, almost as if the wax wasn't grabbing the hair. When she finished, she let me check the results--and that's when I noticed that about 75% of the hair was still there, just broken off the way it looks when you shave. I tried to discuss it with her, and she attempted to go over the area again, but the wax still wasn't picking anything up. I was disappointed and asked for a reasonable solution, especially since I now have to wait for the hair to grow back to at least 1/2 inch before anyone can fix it. She told me she couldn't offer a discount and that I was still responsible for the full balance. When I asked to speak with the manager, she told me she was the manager and that the head manager wouldn't return until Wednesday. When I asked for their contact information, she refused. After pushing the issue and explaining my concerns, I was eventually offered a free service. Overall, the service was poorly done, and as a loyal customer for years, I'm extremely disappointed. My wax feels prickly--like porcupine quills--and that's absolutely not the result I expect from this place. So disappointed.

I've been here a number of times and every single appointment has been stellar!…read more The rooms are comfortable and clean. The staff is friendly and professional. I've gotten a Brazilian every time I've visited and I've been so happy with the results. I also appreciate the wax they use as I feel like it works a lot better (and causes less pain) when compared to competitors in the area. Highly recommend you check them out!

There are no complaints about the kindness of the technicians who took care of my friend and I, nor…read moreis there a complaint about the availability to walk-in and get the service you want right away. Those are the two positives. I see others have given them 5 stars and hate to be the one to give lower. But I'd have to lie about our one time experience. I will never return because of these reasons: 1. Whatever kind of normal nail polish they use, it is either a poor quality brand that does not last 3 days on your nails....or they dilute the brand they use and it is very thin with no protective coat applied on top. 2. I left the salon not realizing that one of my legs was not rinsed off from the pedicure. The salt scrub had dried and I didn't feel it until I got in my car and sticky granules went everywhere. 3. My friend got a special "cat eye" metallic manicure with tips and told the technician not to cut her cuticles. I echoed to not cut them to him because he didn't seem to listen. He hurried through the manicure so fast and began to cut the cuticles regardless and made my friends finger bleed immediately and she stopped him. 4. The cost was outrageous for the poor quality of polish, lack of protective coating on the polish, a very low quality pedicure/massage, the drive-through service and ignoring instructions for my friend. Outrageously expensive as they nickel and dime you for every little detail.

This place is so nice! Im so happy that they are so hospitable, clean, and helpful. I was serviced…read moreby Kim who is very kind, and detail oriented while servicing. I got my nails dipped and had the detox pedicure which bith were great! My nails look uniform. My cuticles look nice. I would say the inky take away is that they buffering while shaping the nails was a little painful when shaping around the cuticle. With that said, she finished with cuticle oil and made sure that my nails were neat despite not getting the manicure. Ilof course it can come off pricey but the overall experience was very high quality so this will be the new staple for me.