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    P&K Research

    4.0 (44 reviews)
    Closed 9:00 am - 5:00 pm
    Updated 3 months ago

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    Services - P&K Research

    Market research

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    Lauren C.

    I've been coming here for a few years now. Register online and take surveys to see if you qualify for an in-person study. Pay varies for each study. If you qualify, you choose what date and time you come in. When you come in, you show your ID and take a seat as you wait for your study to be called back. After you have completed a study in person, you receive your money in a cash envelope. Staff are pretty friendly. You qualify for studies about every 2-3 months. You can earn points online for surveys you take. Rewards are available starting at 4,000 points = $10 Amazon giftcard. All studies are done at their facility using provided laptops. If you have kids, sometimes they offer kid studies and/or parent kid studies to complete together.

    Front entrance
    Alexa L.

    I stumbled upon P&K Research a year or so ago when I began getting really into focus groups. What I like most about this company is not only how simple their screeners are to see if you qualify for the focus group, but also the fact that you can fill out the screener online (if you are sent the screener via email). It would always drive me absolutely crazy when I had to sit on the phone with someone for thirty minutes or more while they read to me each option for each answer. It took so much time and I could never dedicate that much time to a phone call. But P&K has really simplified the process and made it a lot more attractive for me to sign up for a focus group through them. These groups don't pay top dollar for your time, but that's to be expected because almost every single focus group I've done through P&K has been an hour or less. In addition, they are always taste tests where you are asked to use a computer to complete your answers and give feedback. Traditional focus groups use a mediator who forces every individual person in the group to speak up and voice their thoughts. I much prefer P&K's method of using a computer to give your response because you don't feel the pressure to conform with the masses. As for the demographics of the participants, it is always an.... interesting crowd at each focus group to say the least. There are mostly totally normal citizens just looking to make a few extra in cash, but occasionally there are individuals who are loud and make inappropriate comments during the quiet focus group (I.e.: burping loudly during the session, yelling at the technicians for more water, talking to other participants, etc.). I love that this place pays in cash (usually payment ranges between $25-50) and makes it super easy to apply for their groups. They also have focus groups running very consistently (I'm sure a few a week at least). So if you don't qualify for one group, you most assuredly would qualify for another one on or around the same day and time. The parking can be difficult because it's a small lot right out front of their building. But if you get to the location early enough, you shouldn't have a problem finding a place to park!

    Craig F.

    Ok, this review is a bit different... Peryam & Kroll is a privately-owned, market research company that facilitates the accumulation and analysis of consumer-driven data with regard to food packaging, services, and advertising. In short, they pay people cash for taste-testing various products. So what happens--after you register with them--is that you get a call now and again asking if you would like to participate in an upcoming study. It might be a taste-testing for some new coffee products, fruit juices, hamburgers, chips, candy, etc. Possibly, they could be in need of a focus group. It kind of reminds me of the old Pepsi Challenge commercials. It's fun. And when it's complete--studies usually take from 30 minutes to an hour--you're compensated. I believe the last time I participated in a testing, it was for packaged, grilled chicken. For a half an hour, I tried two pieces of chicken, recorded my responses, and was given $25. Want to become a Peryam & Kroll tester? Go to www.pktesting.com and click on the registration link. You might even stop by and ask if they have any applications. They're nice. If I were to critique P&K at all, it would be for the phone-called qualifying process. They read aloud a series of questions to see if you fit their demographics for the study, but some of the callers are unsure as to the wording. Sometimes, they tend to stumble upon the vocabulary. Not all of them do, but some. I mean, I don't care, but if your simple job is to make cold calls, know your script. Read and re-read beforehand. Prepare! "It usually takes me more than three weeks to prepare a good impromptu speech." -- Mark Twain

    Peryam & Kroll
    Felix L.

    Peryam & Kroll (P&K) is somewhat similar to Adler Weiner, in that they're both marketing research agencies looking for consumer opinions. The main differences between the two are that the payout at P&K is significantly lower, the studies are shorter and do not require a heavily-involved mediator, and the experience at P&K is less of a focus group and more of a consumer study. Instead of huddling in a conference room and discussing ideas like I did at Adler Weiner, I was asked to taste-test a product that had not been released. I wasn't allowed to talk to other participants. During this sensory study, I ate 4 pieces of salty snacks and then filled out a 10 page questionnaire pertaining to the snack. The questions were extremely straight forward, I rated the product based on its flavors, appearance, mouthfeel, and then reported about my prior experience with major snack brands. I was in and out within 7 minutes. After I was dismissed, the lady at the front desk handed me an envelope containing $25 in cash. Easy breezy, always nice to earn some lunch money. The main aspect where P&K fell short of perfection was the screening process. The recruiter over the phone was somewhat unintelligible from speaking too fast, mumbling, and didn't seem to have the most professional attitude when asking questions. In addition, P&K did not send me any confirmation emails or call me the day before the study which made it seem like they do not value the participation of subjects as much as Adler Weiner does.

    The front lobby of P&K research center

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    10 months ago

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    Katie P.

    Thanks for the review, Kim!

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    8 months ago

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    Katie P.

    Thank you, Stacy!

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    6 months ago

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    Katie P.

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    9 months ago

    Great survey place love the staff and easiness to go here. It's super fast and convenient.

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    Katie P.

    Thank you, Mike!

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    2 years ago

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    Katie P.

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    1 year ago

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    2 years ago

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    Katie P.

    Thanks for the great review!

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    10 months ago

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    Katie P.

    Thank you for your review. We hope to see you again soon!

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    1 year ago

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    Katie P.

    Thanks so much, Becky!

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    4 years ago

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    3 years ago

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    Katie P.

    Awesome, thank you!

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    2 years ago

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    Katie P.

    Thanks for the great review, Taylor!

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    7 years ago

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    Katie P.

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    4 years ago

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    Katie P.

    Thank you!

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    7 years ago

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    4 years ago

    Rarely give you an opportunity to test anything....the spin game on thier website is rigged to take your PK coins..always spins 20 or 30

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    Katie P.

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    5 years ago

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    13 years ago

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    11 years ago

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    7 years ago

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    7 years ago

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    9 years ago

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    7 years ago

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    13 years ago

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    14 years ago

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    10 years ago

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    8 years ago

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    7 years ago

    Testing company. They pay small amounts for your service but pretty steady about picking you.

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    8 years ago

    Love P and K been I have been to many studies over the years and they are always fun and interesting, thanks P and K call me anytime!

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    Katie P.

    Thanks for the review, Ethan! We hope to see you again soon!

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    9 years ago

    I luv doing surveys for this place ...You dont wait long at all..The people are friendly and they have good paying surveys!

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    8 years ago

    Great place for some extra cash, and getting to try good food&beverages. Definitely recommend all my friends and family to sign up.

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    7 years ago

    Awesome way to make some extra cash while having your opinions heard and sampling some tasty new treats.

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    9 years ago

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    9 years ago

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    10 years ago

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    9 years ago

    A great place to earn extra cash, while at the same time giving feedback on everyday consumer products.

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    12 years ago

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    Page 1 of 2

    Ask the Community - P&K Research

    Where do we go for the focus groups?

    Hello, our address for testing is 2435 N Grand Ave Santa Ana, CA 92705. You must qualify and be scheduled for a study before you come in. You can do so by either logging in to your online account on our website and taking the screeners… Read more

    Don’t See Your Question? Ask Away!

    Review Highlights - P&K Research

    However, lately I've been going into the facility and doing the taste test in person.

    Mentioned in 5 reviews

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