We visited the Outlets at the Dells in January, so it was definitely brisk out. This is an outdoor…read moreoutlet mall, but they had an outdoor fire going, which helped warm things up and added a cozy touch. The outlets were also still decorated for Christmas, which made it feel festive and welcoming even after the holidays. There's a good mix and variety of stores, making it a fun place to browse. Some of my personal favorites here are Old Navy, Nike, Vera Bradley, and Columbia. Like any outlet, though, it's worth looking for the true deals -- just because it says "outlet" doesn't always mean everything is deeply discounted. Since it's outdoor, definitely dress for the weather if you're visiting in the winter months. There's no real food inside the mall, but that wasn't an issue with lots of dining options nearby. It's also right off I-90, with easy freeway access and parking, which makes it a convenient stop. Overall, a solid outlet experience with a nice atmosphere and good store variety -- just plan ahead and shop smart!

I hadn't been to the Outlets at the Dells in probably 10+ years, my how the store selection has…read morechanged! I remember coming here when there was a A&F and those days are long gone. We arrived right at opening on a Saturday and was surprised how many people were there. The anchor stores seem to be pretty typical for an outlet mall, Columbia / Nike...I was surprised to see one of the anchors being a TJMax but I wasn't mad about it. We purchased items at UA, Eddie Bauer, and TJMax. I was surprised to seem some of the stores like Coach being as small as it was- normally the Coach outlet is huge, this was giving regular store vibes. Prices were okay, no amazing deals were found but it was a good way to spend an hour or two before we went to lunch.