I recently bought a Onewheel GT, plus some accessories and safety gear. The staff was extremely…read morefriendly, very approachable, and knowledgeable. Bonus, there's a great coffee shop inside!

They carry sizes for everyone, not very often can I find a XXXL in exactly what I am looking for…read more Oh and super friendly staff, great atmosphere, 5 stars!

This is a great place to spend your fun money. The shop has everything you need to get on A piece…read moreof wood. If you're looking for kicks they got them if you're looking for a board they got them if you're looking for bearings they got them looking for wheels they got them looking for skate vids they got them if you're looking for miscellaneous skate swag they got them

This shop is INCREDIBLE! Each time I've been in the shop, the staff has been amazing, educated, and…read morewill answer any question. They hooked me up with awesome deals and made sure I got the best equipment for my specific set up. I'm a newer skater, and I was always afraid and intimidated by real skate shops. This shop is friendly to people of all skill levels!!Only good and welcoming vibes here! They truly go above and beyond. Support your local skate shop!! They have great deals and wonderful staff!

This place is fantastic! It has style and like others said, it's a gem. I love that it's a few…read moreminutes away from the Madison skatepark. Such a fun place. The owner is pretty awesome and they are always stocked with items to buy. All in all, this place is fantastic and organized. Highly recommended for your skateboard needs

Overall, the skateshop itself was awesome. Very appealing, plenty of inventory, lots of cool…read moreclothing and shoes as well. Lots of boards/hardware to choose from and I conveniently located right by the Goodman Skatepark. However, the social experience wasn't as satisfying. The owners well rounded around skateboards, don't get me wrong. But trying to have a conversation with the guy, dry as a desert. Just doesn't seem interested in anything you're saying and just is there to work and go home. No passion. What's a guy gotta do to shoot the sh!t with someone who owns a cool skate shop? Hopefully next time he'll actually care about cool stories we have to share.

So I used to only go to focus across the street, but the owner is a bit temperamental, and even…read moreheckled me about things I wanted him to order me prepaid. Since the new pro skateboard manager Shawn has taken over at Zumiez it's the only place my son and I go, we spend a lot of money on boards, wheels, trucks, bushings, so forth. I make custom boards, bushings and even rails and other hardware, so take that into account here. Shawn has provided not only friendly customer service, making us all feel like family when we walk in each and every time, but true insight on the parts we buy, how they will ride, and tips on skating including the shoes we have bought. This man is a true treasure, and the best manager I've seen in any of the two Zumiez in town since 2008! Some of the managers in the past where very unwelcoming, I've since had my faith restored in this shop and it's now my favorite!

I will never purchase ANYTHING from this store again EVER. Yesterday I purchased a pair of shoes…read morefrom Zumiez at the East Towne store in Madison, WI. When I returned home I checked my bank account online. The store had charged my credit card $118.50 TWICE.. for ONE pair of shoes. When I called the store to complain the person I spoke to was rude and told me they would not correct their mistake unless I returned to the store with my receipt - in person. This is no way to treat a paying customer. I do not live nearby the store. What a rip-off. I had no choice but to contact my bank and tell them what the store did to me. My bank has given me provisional credit while they investigate the matter. I would not recommend this store to ANYBODY.

Bought two Aventon e-bikes and a carrier. Great experience! Very helpful and good advice. Dylan…read moreis highly recommended. Erik's Madison west side. Have sent others there with same good experience.

I bought an e-bike a week ago. I worked with Bobby and he was excellent. He listened to what I…read moreneeded in a bike and bike rack. I love my adventon pacer 500 and Thule bike rack. Bobby even put it on my car for me and showed me exactly how to do it. Bobby knew a lot about the bikes and was very patient with me. I highly recommend Erik's if you are looking for a new bike.

Love this Eriks. Unfortunately I forgot the guys name who was so hopeful but I'm sure you'd see him…read morein there with a smile and willing to help you or talk about any cycling experiences. This is my go to place after feeling a little out of place at other Erik's locations.

These guys suck so bad. Pretentious losers seem insulted that you would want to buy your first…read moredecent bike here. Maybe if you're looking to spend a few grand on one they talk to you like a normal person?

BIG shout out to Cranked Bike Studio! Today we had an issue with our Thule bike carrier, we…read moreweren't able to tighten it properly and brought it into Cranked. In no time at all it was looked at and a new carrier was ordered. Why shop local? THIS IS WHY!! Their experience and customer service are exceptional. We bought our bicycles and carrier at Cranked Bike Studio, if we need anything - we have no doubt they are there to help.

Giving Cranked Bike Studio a one-star review is a truly fair review in my opinion, and one they…read morehave worked hard to earn. At the end of last summer (2025) I ran into a structural problem with my bike, that I brought off of Amazon, luckily for me the warranty gave me a new frame, however I had to find a place who could replace the frame. So, I reached out to Cranked Bike Studio, and they replaced the frame. However, due to the delay in getting the part from China by the time I got the bike back it was just too cold to ride it, so I stored the bike away until this past April when we had good days to ride the bike. I only got to ride the bike for one week and 67 miles, before the pedal assist went out, and the brakes would make a loud noise at 20 miles per hour or faster. I brought the bike back into Cranked Bike Studio. Explained to them they had done the frame swap/ rebuild and this is my first week riding the bike since then, told them the pedals assist isn't working, and the brakes are noisy at high speeds. So they said they will check it out and it would be a bit more than a week. Nearly three weeks later they reached out to let me know the bike is ready. They explained the PSA assist stop working because the pedals were loose, this really was the true cause of the issue. I asked about the breaks. He told me that they didn't know I had reported an issue with the breaks, and said sometimes they are not great at their in-take process. So I asked could they check out the breaks before I come to pick up the bike. He had then started to tell me that breaks are just noisy, clearly conveying they didn't want to work on the bike any further. In my head all I can think is this is a safety issue. I can't ride this bike until I know these brakes are safe. I am going to have to take it to another shop. So then I asked about what the charge is for fixing the bike. He explained because they only needed to tighten the bike pedals, they were going to charge me the $125 inspection fee and no labor cost, giving me a deal on the repair. So I am thinking about this, I am getting charged for a $125 inspection fee, but you're unwilling to inspect my breaks to see if my bike is safe to ride. Maybe this same thought clicked in his mind because he then said, we will check out the noisy breaks, as they are pretty easy to quiet. So are the breaks on my bike safe or did they just quiet them? So the next day I arrived. They assured me the pedals are nice and tight, how they should last a good while, as I assumed they would have done when they rebuilt the bike, and they explained it was the vibration of the bike that loosen the pedals. They explained how they cleaned up the breaks and they were nice and quiet now. So I decided to explained to them for the second time how had paid over $400 for a frame swap/ rebuild, they were the ones that rebuilt the bike, last ones that tightened up the pedals, and the last ones to reassembled my breaks. So I had clearly pointed out after riding the bike for one week and for only 67 miles it hard to believe that it was the vibration that loosen the pedals. With this new information the employee then decided to cut me an even better deal instead of charging me $125 for the bike inspection fee they charge me $56 for fixing the breaks and to have the pedals tightened. Reflecting back to the phone conversation the day before. Are the breaks fixed or just quieted? Is my bike safe to ride? Did this small bike studio open themselves up to a potential personal injury lawsuit? So to recap, I left Cranked Bike Studio paying them for the Improper job they did rebuilding my bike. Had my Intelligence insulted by being told the pedals became lose from vibration, and that noisy breaks are simply not worth inspecting. All of this has communicated to me, and hopefully to you as a reader. Profit is more if a priority than the safety of the customer. Would you ride my bike?

Terrible staff. Acted bothered, agitated and annoyed when my child had a question. Made me want to…read morecringe and jump out of my skin. I think the guy was more of ginger/strawberry blonde. Just ridiculous behavior from an adult. Please train your staff on common social etiquette.

They mostly sell used equipment but they do also stock some new stuff. Just like a thrift store,…read moreyou're at the mercy of what people are selling. It took me 2 or 3 full winters but I lucked out and came across a pair of skate skis that were the right size and reasonably priced. If you want to try out a new activity but don't want to pay full price for equipment, start checking inventory a few months before the season starts for the best chance at a good selection. Selection tends to be pretty good early on for the popular sports.

Julie helped me get a great pair of figure skates and a lovely dress for figure skating. The…read moreoptions for all things figure skating are wonderful. She is very knowledgeable and helpful.

From the owner: Products: Dance Shoes, Dance Tights, Leotards, Skirts, Hair…read moreAccessories, Dancewear, Pointe Shoes, Figure Stakes, Figure Stake Apparel, Figure Stake Accessories. Sharpenings, Prof skate fittings, Professional pointe shoe fittings