Simply the best (and only) chic-to-funky high end women's clothing boutique in Winston. Also has an outpost in Greensboro. Carries gorgeous, interesting, original lines like Sine, Yoanna Baraschi, Rebecca Taylor and Trina Turk, along with classics like Theory, BCBG and Marc by Marc Jacobs. I can't afford to shop there regularly, but their bi-annual sales are legendary. Everything eventually comes down to 75% off. The staff are friendly and cheerful and very classy for this sleepy town (but I'm biased- some of them are Wake students).
I should also mention the location- a shocking pink former gas station on the strip of Reynolda Road inhabited by Pink Mink, Fabians, 1703 and the Krankie's silver bullet. A must-stop for anyone driving back to the West End or Downtown from campus on a Friday afternoon. After you've finished sipping your iced coffee and blown your money on the summer sale, drive a bit further down Reynolda towards the west end and reward your exertion with a gelato from Cafe Gelato. read more