For years I had been dying to stop here as I live in North Jax. Finally made it out here and what a…read moredisappointment, not in the store but in the stank atmosphere created by the three associates. All of which stared at me and my cousin as we walked in and couldn't bother to say at least hi. We were in the store for approximately 10 min and not a single acknowledgment. Shame is I was willing to shop and purchase several adorable items I had spotted online, but that quickly vanished and shared with the other small businesses around, allllll of which warmly greeted us. Shockingly enough, the owner posted a video talking about things they've learned in 10 years and even goes on about the customer experience and how a store "made you feel", yet many reviews reference the standoffish atmosphere dating back 9 years up until now.

Tammy and I also shopped here during our stay at One Ocean. Tammy found a real cute pair of jeans…read moreand I bought a candle and hair bands while I was waiting on Tammy to try on her jeans. The Cashier saw my Hotel card and told me we get a discount because we were staying there. What a perk! Thank you!

Was in town on my husband's business trip and decided to scout for cute clothes. I've got to say, I…read morekind of love this place. I'm usually apprehensive about walking into boutiques, but I've got to say, the selection here is pretty down to earth. Not to mention, sale priced items were highly affordable. Cute clothes and friendly staff made this boutique experience enjoyable for me! This boutique is kind of lonely. Not much else to see in this particular plaza.

This boutique is so unique and gorgeous! Perfect for all girls from babies up. Perfect mom and…read moredaughter day at spa or shopping.

Great store with sizes from xsmall up to 3xl! They are amazing at helping you find the right…read moreoutfit or gift for any occasion!

From the owner: Your BFF since 2018. We curate cool stuff from artists & brands. We strive for inclusivity,…read moresustainability, uniqueness, &fun. Stop in our store for an exciting shopping experience or shop easily online!

This boutique is upscale but laid back at the same time. Such a treat to shop here!…read more I went on a Saturday and they were offering mimosas and pastries, yes please! The owners, like others have mentioned, are very professional and helpful. Lots to chose from, sweaters, date night dresses, scarves, jewelry, jeans and there is something for a low or high budget here but the quality is all top notch. The dressing rooms are like something out of a princess castle, long flowing curtains and full length mirrors, everything I tried on looked amazing! I will definitely return! (and I will dream of it until then ;))

This is a gorgeous little boutique. It offers beautiful accessories like jewelry, hats, shoes and…read morescents for the home. Great designers like Rachel Zoe! I was greeted upon arriving and felt like the staff was very helpful and not pushy at all. The clothing is really pretty and fresh. Having a nice place close to the ocean and restaurants of Neptune and Jax Beach is just perfect.

This was a great shop right on 3rd... I love that there are local artists and vendors who have…read moretheir "spots" or "corners" to sell their stuff in...so you get a really nice variety of options to choose from. Everything from clothes to art to jewelry to housewares to collectibles and decor... i got myself a necklace with a glass polka dotted starfish. Just cute fun stuff! I'll definitely be back.

Such a cute beach shop with decor, knickknacks, and clothes. My friend bought some really cute…read moreclothes here before her trip to Europe & I helped guide her purchases lol. This store is a lot bigger than it seems from the outside. Friendly staff. I will def buy some holiday gifts here this year!

Beautiful store, stopped in with family not planning to get anything and left with my new favorite…read morepair of sunglasses

This is my all time favorite shop!! I live in Athens, GA and come down to visit JAX for…read morefamily/friends once to twice a year and it is a MUST for me to stop here!!! Literally not a time I haven't bought something...they always have the best clothes. The service is always amazing, the girls are so quick with helping. The quality of the clothes is top tear as well. Can't wait to come back and buy more for my next visit

Had a fun and fabulous shopping experience with two of my friends at Leila's today. Lots of great…read moremerchandise and the owner is great. Love this shop!

The clothes here are just gorgeous! I could buy the whole store! And the staff and Leila are…read morewonderful help! Have a glass of wine and change up your closet!

I adore Ellie Bing! Their clothes and jewelry are so unique you won't see everyone else wearing…read morethem! The staff is wonderful and helpful. They may you feel good and help to find the right fit and silhouette for your shape! A great place to shop!!

OMG! Cari, are you sure we didn't trip over each other. I was there on Friday too. I also fell…read morein love with the place. Ellie Bing's is different than Selena's in the fact that Ellie's is more spacious and brings a touch of class. She also carries the estate jewelry and older collectible pieces that never go out of style. Selena's is in your face BLING and carries only new pieces. I too found a great necklace that only set me back $10.00! I am so glad that this place exists and is thriving!