I love this place. Char, the owner is so personable. I was in town from Phoenix and had to get in…read morefor a haircut and eyebrow wax. Prior to moving away from Cedar Falls, I only went to her. She is conveniently located on the hill for students. She is great at what she does and I highly recommend her! Prices are awesome. She washes your hair, cuts, dries, and styles your hair for around $20. You can't beat that for her level of experience and professionalism.

I came here on two separate days for two separate services. It seems like this salon offers quite a…read morefew services: coloring, male/female/children hair cuts, fancy up-dos, highlights/lowlights, massages, facial waxing, manicures, shellac manicures, pedicures, french manicures, and more. Studio 17 is interesting because it almost seems like a collective of a bunch of different professionals who happen to own the studio together. It's not a bad thing - it's kinda neat. But each "station" has a personal feel to it since it's one person's station, and each person decorates their own station how they want (unlike chain salons where each booth is shared by all of the staff). When you go to pay, you pay your salon professional individually - and if you use a card, you'll pay via the Square service on that professional's cell phone. So yeah, it seems like each person just happens to share the studio space. I love small businesses like that! The massage was quite enjoyable. I scheduled the appointment, and they managed to get me in same-day. You walk through the back-room (which is a storage area, possibly under construction, and not so pretty), but there's a small room in the back of the back room that's perfectly outfitted for massage. It has gentle music, a nice smell, gentle lighting, a warm temperature, perfect decorations, and everything. Honestly, I can't imagine a better massage space. It's far enough away from the studio and everything that you can't hear any noise aside from the music that's playing. The massage itself was great. It was my first massage, so I didn't do exactly what I was supposed to, but instead of mentioning it or asking me to change it, the massage therapist just pulled out an extra blanket from a corner and fixed the problem. I, of course, asked if I did something wrong to know for next time, and she was very friendly about letting me know. It's nice to know that she would go out of her way to make sure I was so relaxed and wasn't worried that I did something wrong. Very great massage, and I checked the time, and she even ran about 5 minutes over what I paid for. Great rates too. You can get an hour and a half for VERY reasonable rates. I liked my massage so much that I booked an appointment to get my tips dyed purple. It was more difficult to get a hair appointment, but they fit me in on one of my two choice days the next week. I went in for the appointment, and I was promptly taken in. The stylist was polite and not-too-chatty. She asked a rather personal question, but I don't think it was asked with rude intent. She did a fantastic job with my hair, and honestly, it looks stunning. I'm not sure how long the purple is going to last, but she did a great job following my requests, the purple is very vibrant, and she was gentle with my long hair too - even after it got knotted from the blow dry. Considering it took about two hours (mostly of me sitting and waiting for color to set, but I brought a book), the fee was completely reasonable. Once the color starts to fade, I'll be back in to see her to get it recolored. Maybe pink this time. (They offer a HUGE selection of awesome colors including natural colors if you want) The salon itself is well put together. It looks professional, and while it's obvious they could benefit from a bit more floor space, they make it work for them. It's comfortable, looks professional, and everyone there is friendly. My only complaint is they don't have a website. They have a Facebook that's semi-active, but seeing all their prices/services would be nice at a glance. They offer brochures in-store that you can see, or you can always call, but a website would be awesome. Final Thoughts: Great small business. If you find a favorite stylist, it seems pretty easy to book appointments only through them. They do a great job with good quality, and judging by the regulars that were in there, lots of Oelwein residents love this place. I'll definitely be back, and I love supporting a small business that's definitely producing awesome results at very affordable prices.

This was the first time I had taken either of my children to get there hair cut. I have a 4 year…read moreold girl and 7 year old boy and despite being nervous they were made to feel at ease and really enjoyed getting there hair cuts.My daughter even got a purple stripe for some attitude, she was happy. I was thouroughly impressed and will be back again.

Had a very rough time being in the salon knowing a different stylist employed here, (Jenni) called…read morean entire local high school dance team "Slutty" on social media yesterday. Shame on her, and shame on management for allowing this bigotry. Although I love the hair stylist I go to here, I will not be back knowing this is the kind of ignorance allowed here.

Highly recommended! This salon was my go-to while working in Waterloo! Fantastic staff!read more

Lovely people! Personal attention. Amazing pedicures. Adorable big shop right on Main Street. Not…read morestuck in the small town past at all - and they can handle all genders and hair types, even my husband's beard. :-)

Emma is an excellent representative of this salon. She was very personal and very prompt. Thanksread more

Great service n excellent people! Just moved up here from Atlanta and called n they got me in later…read morethat week. Very reasonable prices. I highly recommend this business.

I'm from Chicago so I'm very particular about my hair. Sam did a WONDERFUL job making me look…read moregreat; I will return to him in the future. He is very talented and kind. I'm leaving this as a 4-star review only because I have an expectation of longer hours (I was told everyone was fully booked, but Sam was the only person working on Saturday at 2 PM; I walked in fully expecting a bustling shop full of stylists and patrons), quicker call-back for an appointment (I got a text a day after I called for an appointment; my expectation is within an hour of inquirty), and a tidier shop (the shop is clean but kind of messy). Please don't get me wrong, I appreciated the kind responses to my inquiry and was happy Sam was able to accommodate me on short (3-day notice) and make me look great. Curiously, when I went to book online Sam was not an available option with whom I could book an appointment. I hope the person responsible for the portal will ensure they can schedule time with him. Please go to see Sam. Thanks for making this Chicago girl look and feel great.

Great environment, got highlights fixed from a previous flop at another salon and only took a…read morecouple hours.

Great convo, make you feel welcome & definitely know what they're doing. Do highly recommend!read more

I was in town for a fundraising event and the ladies at Salon D'Vine were so accommodating and…read morefriendly. They squeezed me in for hair and nails and did N amazing job. I wish I lived closer so I could frequent the place more. Talented staff and a clean and beautifully decorated salon!

From the owner: Salon D'Vine Beauty Salonread more

With the end in mind I was content with the haircut as it ended up but I was disappointed that the…read morestylist could not do a traditional skin fad and beard trim as I requested. I made a request when booking my appointment that I wanted the best stylist whom could do a fad on hair and beards. The team member whom took my appointment assured me the stylist I was assigned was a new graduate and new all the trends and techniques. My stylists was very new and had to stop to ask a more experienced stylist for help on technique. Again was content with the look when all was done but the bread trim and hair cut did not meet what I was looking for the 40 dollar charge. Based on their reputation I am sure this Salon is solid, just not for what I was looking for.

I saw Dawn for a haircut at Kate and Co and loved it! She was so friendly and knowledgeable about…read morehair. I hadn't cut my hair in a super long time so I was nervous to get it done. I explained to her what I wanted done and she did exactly that and even gave me style tips! My hair looks so much thicker and healthier now. Will go back!