1. Sanrio Smile Shop

    1. Sanrio Smile Shop

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    Universal City, CA

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    Sanrio Smile Shop

    4.4 (14 reviews)
    Closed 11:00 am - 9:00 pm

    Sanrio Smile Shop Photos

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    Here 2 Days After Grand Opening 9:8.24 Sunday
    Kiki T.

    Great Sanrio character merch selections here and customer service is awesome!! Prices varies, depending on what you are looking for. I love how there is new merchandise!!

    Sylvia K.

    Came here on NYE around 4pm and there weren't a lot of ppl. The store is not super big but there were lots of cute merch! My favorite is My Melody and there was a lot of her cute items! It's My Melody's 50th anniversary this year but I didn't see any merch on that! It is located right next to the Hello Kitty cafe and it's a must-visit store when visiting city walk and Universal Studio!

    Hailey Z.

    This store isn't big enough for how great it could be. I absolutely love Sanrio and would so love to see this as a really big Sanrio Surprises one day, especially since it's right next to the Hello Kitty Cafe. They have a lot of awesome Universal Studios Sanrio shirts and attire, pins, cups/mugs, and keychains, along with other characters, plushies, toys, jewelry, and other things. There's also a super cute photo op at the back of the store. The workers were awesome, they're so helpful and actually approach you to ask if you need help. I was never asking myself if anyone worked there to ask for help. Would definitely come back to do some more shopping here. Everything is so cute!

    Giveaway on Grand Opening Day 09/06/24
    Jessica P.

    The Grand Opening for the Hello Kitty Cafe and SANRIO SMILE SHOP was on Friday, September 6, 2024 (felt like the hottest day of the year!) at Universal City Walk! As newcomers, we received a Hello Kitty crown! The shop is situated on the end closest to the main entrance of Universal Studios. I was looking for some 50th Anniversary merch since I also turned 50 this year!! Unfortunately, there was not much of a selection. But, I did find some patches that I plan to fasten to a denim vest that already has a collection of random patches. There is, however, a lot of exclusive Universal Studios merch. The most popular item seemed to be the Sanrio "blind boxes" at the register. I think those were going for $20. A girl in front of me purchased one and customer were shouting "My Melody! My Melody!" but ended up with something else. A must check out when visiting Universal Studios! Hopefully, the line isn't too long at the Cafe for some yummy treats! BTW if you're just going to City Walk, general parking is $35 in the structure while Valet is $25. So, plan ahead!

    Jasmine D.

    Cute shop that sells Sanrio x universal studios merch, and some items that are not sold in the theme park. Employees are friendly, helpful and engaging. Also, you can use your annual pass for discounts, including on loungefly items!

    Cups / mugs inside the store
    Amie L.

    Hellllloooooo to this new magical store in City Walk! The Sanrio Smile Shop gives so many smiles!!! The Hello Kitty and Friends merch inside here is top notch. I loved the decor, the Sanrio walls, the tv behind the register broadcasting the lifestyles of the hello kitty and friends and the overall good vibes in here! The Universal Studios x Hello Kitty line is adorable and I feel like I wanted every piece of it! I feel like you could get anything here if you specifically enjoy Hello Kitty, Keroppi or Kurumi. Cute car with hello kitty in it to take pics! The pricing was honestly not too bad for themepark pricing and Sanrio pricing. This is a great new location that everyone can enjoy even if you just plan on admiring all of Hello Kitty's friends. *Line for the store today (on opening day) is a separate line than the cafe line. *The line goes by fast *Photo ops inside the store *Friendly staff members Sooo much fun! I am so glad to have experienced the Sanrio Smile Shop on opening day!

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    Ask the Community - Sanrio Smile Shop

    Review Highlights - Sanrio Smile Shop

    This is a great new location that everyone can enjoy even if you just plan on admiring all of Hello Kitty's friends.

    Mentioned in 5 reviews

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    Y Lane/It's A Wrap provided all the florals for our wedding, and everyone who attended could tell…read morethey were truly special. During the planning process, Y understood my wacky vision, and I felt confident knowing she could run with it and make something I would love. On the day of the wedding, Y installed everything promptly, and added extra touches (like garlands by the stairs) just to be kind and add beauty to the space. The whole time Y was transparent about price and worked with us to execute our vision along lines we could afford. She truly is a marvel and I wholly recommend her and her team!

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    Sanrio Smile Shop - toys - Updated July 2026

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