On the first day of the month, have you ever heard someone say 'White rabbit'? According to…read moresuperstition, doing so gives you good luck. Well, this Iowa City gem will also give you good luck when it comes to finding gifts for friends, loved ones or yourself. It has so many locally made trinkets and treasures. There is new and old clothing. There is jewelry, accessories, mugs, candles, bath salts, cocktail infusion kits, art, cards, stickers, ornaments, coffee and more! It has something for everyone. Don't just take my word for it. My seven year old daughter, Cora, says this is where 'she finds ALLLLL her mom's favorite gifts.' (And she's not wrong.) I popped on to online shop on Small Business Saturday. I was in luck! 20% off the entire store. Score! I went and loaded my cart with Wake Up Iowa Coffee for my husband and a coworker. (If you haven't had this locally made brew-- do yourself a favor and get a bag.) I also snagged a Practical Magic Apothecary 'Holiday Cocktail' kit. I can't wait to serve it up this holiday season -- how does a mule with hibiscus, blood orange, cinnamon, cardamom and festive spices sound?! White Rabbit ships nationally ($5 flat fee!) and has free in-store pickup for you locals out there. White Rabbit, White Rabbit, White Rabbit! No matter if it is the first of the month or not, you'll feel lucky supporting this local, women-owned biz.

This place is the bee's knees. Could shop here for hours. So many cute things - clothes,…read moreaccessories, home decor, body and self care, thrifted pieces, and even some treats for your feline fam. Also, follow them on Instagram -- they often do a story shopping - meaning they post on their story, if you want it - you message them and like magic, it is yours (of course once you pay online)! They'll ship it to you or you can opt to pick up in store! So many great finds and they are considerate to limit the number of people in store, due to Covid-19. Appreciate that!

I'm a big fan of Revival and have been going to this store since I was in college and every time I…read morevisit Iowa City I stop by. I would describe Revival as a Vintage Boutique that buys and resells thrifted and new items + home goods (candles, room sprays, incense) It's been about five years since my return and oh how things have changed! I'll start with the positive first: they now sell sex toys and lube (Maude brand) which is super cool. The candles they sell are so unique and well crafted. What a creative idea to use old fish tins for the base! The not so good: in summary everything's extremely overpriced. Revival use to be more of a thrift store (and yes they still buy and resell thrifted items) but now a large selection of their items are new and well over $100. Mind you this is not a luxury store. Now, I will say Revival has always carried new items and more "high quality pieces" however, today I saw a "preloved" coach bag for $300+ which was insane to me. The selection of clothing is more neutral and basic tones like cream, nude, brown and white. I miss the color and variety that use to be! Today I purchased some groovy sunglasses, vintage Levi Jeans, and some other new goodies. I still love this place and will check it out again the next time I'm in town!

Me and my wife recently came here exploring the area of Downtown Iowa City. Staff here was friendly…read moreand we're great with letting my wife try on all of their shirts they were selling. They had very attractive brands, and fashion sense. Clean store with fair prices. Overall, solid reccomend!

The Shop IC has a fun, quirky little shop. They have a bit of everything from clothing to home…read moredecor and a unique selection of Hawkeye fan gear!

The service here was unpleasant. The store was empty of customers, and the employee told me to…read morelower my voice, even though I was speaking at a normal level and told me he didn't want to hear people talking. It had a nice selection, but the unpleasant service made me leave the store because I felt uncomfortable with that store employee.

Every visit to Iowa city, I stop in second act and always find unique treasures…read more This visit the shop was notably more tidy and warm. Maybe they are under new ownership? Anyway I found some Mephisto shoes, a colorful tank and one of a kind belt for my son for a bargain

I believe the owner of this shop is the rudest person I have ever met. I was a consigner & customer…read moreat her shop. I asked to remove one item from sale. She yelled at me, pointed her finger at me, & when I tried to talk, she told me to be quiet & listen. I am not a kid. I was 74 at the time. I had never been treated like this before or since.

This is a great thrift store! It's clean and organized. The staff are friendly and helpful. There…read moreare fitting rooms!

Great store!! Clean and organized. Very friendly employees Nice prices. I make sure to go there…read moreevery time I go to Iowa City.

Dulcinea has been serving the women of Iowa City for over twenty years! The shop is adorable,…read moreinside and out. Its mural has been a family photo favorite for years, so whimsical. And the inside is so bright with eclectic merchandise tastefully organized -- showcasing shirts, dresses, rompers, pants, jeans, skirts, shoes, purses and accessories... you name it! I feel you can you shop for any woman here, young or old. For instance, our last shopping trip-- both me and my mom (30 years different) found something we liked! That doesn't happen at most stores. You also can find something for any occasion, casual or formal. The brands they feature are trendy and while I feel like the price is a bit higher than I'd want to pay-- they do have sales! I have always been greeted with a smile by their staff. And can't say I have any poor experiences. Parking could be tricky, especially with school in session. I recommend walking a few blocks and parking in the Tower Parking Ramp. (First hour free!)

I absolutely adore this store! Such a sweet boutique with fantastic selection of the cutest…read moreclothing. The customer service is amazing. It's also locally owned by someone from Iowa City!! They have a sale section with great deals and also offer quality clothing at a fair price. Right on Dubuque St in the heart of downtown Iowa City, you can do a little shopping and grab some food and drinks. Highly recommend this place for trending women's fashion!

What an amazing business nestled right across the street from big Grove brewery!! What a better…read morecombination than to drink some great craft beers, eat delicious food and then go thrifting at a really chic, curated, eclectic store. The owners really know their stuff. There are an adorable, young married couple. I wanted to buy everything but I'm trying to downsize so I was there to sell. They took the time to look through all my things even though they weren't buying much at the moment, but they were able to find some pieces and offered me a fair price. I urge anyone who loves stores like Artifacts and the like to check this place out.

A bit of a hidden gem that won't stay that way long! Ulysses Modern is a great addition to Iowa…read moreCity and is located in the growing Riverfront Crossings District south of downtown. Housed in a former staffing services space, the building is open and airy. I stopped in the other weekend and had a great (socially-distant) conversation with the owner. They've only been open a few weeks but already have a great assortment. The shop is curated with mid-century modern and modern furniture, art and records, plus clothes like vintage Hawkeye apparel, hats and jerseys. Fun fact: The owners know the team behind FindFurnish in Minneapolis, a similar store that has made trips down to Iowa City to buy some of their pieces before selling them at much higher, big-city prices. Definitely recommend this new, inspiring shop! Prices are great and the selection is varied.