This little gem is right on State Street in downtown Rockford. Great UNIQUE high quality clothing,…read morereasonably priced. Some cute jewelry and their soaps are truly worth the trip. Great smells that are not overpowering but stay with you all day. Love supporting this local business!

Their soaps are THE BEST! They smell amazing and work really well. Lots of different scents to…read morechoose from, great variety! Beautiful store with unique pieces - definitely check it out!

A little pricey, but absolutely worth it! The staff was very professional, and the overall…read moreexperience was excellent. Rob at the front desk was amazing very knowledgeable, friendly, and professional. He made the process easy and answered all my questions. I will definitely be back and highly recommend this place!

I can't say enough great things about this salon. It's a wonderfully calm, professional and…read morewelcoming atmosphere. I've lived and had haircuts at high-end salons all over the country, from New York and DC to LA and SF, and I've only met three stylists that send me home with a haircut I'm happy with--one of which is Kate. I am a no-maintenance, no-product kind of guy, which means the haircut is everything. It has to stand on its own with no help from me yet still look professional and put-together. Thanks, Kate! Appreciate having you in the Rockford area.

It's a trap. The most amazing, glittery, sexy, useful trap…read moreever. It's called Charming Charlie. In the mall, second floor, this store is located where Abercrombie and Fitch used to be. And in contrast to it's previous occupants, it doesn't smell like a cologne fog, is bright and open, and has SUPER shiny chandeliers all over. The best use of this store: accessories. My favorite situation would be having just bought a new dress and shoes [maybe more expensive than necessary... :) ] and needing the special touches: -purses -clutches -scarves -all kinds of jewelry (necklaces, rings, bracelets, earrings, watches, brooches, even tiaras) -they even have some shoes The best part is that it's organized into color clusters, so you can find something to match your outfit right away rather than having to look through everything. I found a purse I liked and they carried the same make in different colors to compare too. I also found a jewelry container, but didn't like the pink, walked a bit further and found a red and black with white polka dots, perfect! It's worth a looksie for any lady; you'll probably end up walking out with something! **Reasonable prices will bring me back**