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    Shippin It

    5.0 (1 review)
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    1 year ago

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    General

    General

    4.4
    (36 reviews)

    If I could eat an actual establishment, it would be this one…read more Just look at this place. I literally walked in and audibly gasped. It is like a magical French bakery/general store, tucked away like a secret garden. Am I in south France or Birmingham? HARD TO TELL I don't know if I enjoyed the treats more or all the visual delights. The treats were just amazing. I brought my husband and all of my kids so we got a nice sampling of goodies from the cases. It was all perfection. Cookies were crispy on the edges, appropriately soft in the middle. The almond cake was buttery and sweet, but not too sweet. Muffins were excellent. The food is so well done. The ambiance here? Extraordinary. Every corner, every ceiling tile, every display has been so thoughtfully curated. This place was such a treat for my eyes and my imagination. I could sit for hours and just enjoy all the clever ways furniture is used. My kids played in the little play area- even that was done so beautifully! The store had such a wide selection of cute tea towels and little gifts. If you want to surprise someone with a beautiful little happy, or birthday gift, or Mother's Day gift, there's plenty to choose from here! I rarely buy things from little stores like this, but I purchased several gifts for girlfriends and my mom and an apron for myself. It's easy to get caught up!

    The General is such a cute niche coffee spot off of Clairmont Ave S. I would compare the atmosphere…read moreto that of The Continental Bakery in English Village. More of a simple southern antique style. Baristas were extremely helpful and patient as I pondered my order! I ended up ordering a delicious warm breakfast sandwich and a cold brew to drink with it! SOO delicious!! I am a sucker for a good breakfast and coffee! The menu was large and well diverse: they even had a cortado on the menu which I cant get at all coffee shops!   I am surprised not more people know about the place. I had never heard of it until I was scrolling through highly rated coffee shops on Yelp! The space inside is large and can seat lots of people! For being in Birmingham this surprised me; I feel like most coffee shops here are fairly small.    I also appreciated how relaxed and welcoming the environment felt. It would be such a great spot for studying, meeting a friend, or even having a casual work meeting. The music wasn't too loud, and everything felt clean and well-kept. Overall, I would definitely come back and recommend The General to anyone looking for a cozy, charming coffee shop with great food and even better service.

    Shippin It - mailboxcenters - Updated July 2026

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