Wow!! Where do I even begin? Excellent customer service. Love their pieces. There's just so much to choose from. Went for a couple of diamond rings and earrings and they have a pretty wide range. You'll find any and everything you're looking for over here. My hubby doesn't much care for jewelry and he too was impressed by some of their designs and the time and attention we were given. Wanted some gold bangles and they have gorgeous pieces - overwhelming at times. Every single employee over there is polite & helpful which is rare at such a huge jewelry store. Made our experience awesome & memorable. Fair price point, GIA certified diamonds, endless options & excellent service. read more

Sona Jewelers always has the best service and quality. My family has been shopping here for 30 years and have always been taken care of. Pricing and service at Sona Jewelers is the best They have the best modern and traditional selection read more

Sona Jewelers are one of the best in the area, no one can beat them with their designs and variety along with prices! Sona jewelers employees are very polite and take time to show the products! we have known them for more than 30 years! Owners are very very nice, they know how to treat their customers well!. We only shop at Sona jewelers, and so are our friends and family, without blinking our eyes. we trust them! read more

excellent service by Manpreet Singh. he was very professional, no upsell, let us take our time to decide what jewelry to select. the quality is good here. nice establishment . read more

Fantastic experience here met Minaz, she helped us pick out a mangalsutra. I would recommend her to every one of my family members. She was very patient and was able to accommodate the exact color and gave us a great discount. read more

Sona Jewelers - Jewelry mangalsutra - Jewelry Near Me - Iselin, New Jersey

I have been buying from Sona Jewelers since I moved to the USA which is 25yrs ago. When we are spending money what's important to us? It's about "feel good factor"- quality of gold, unique beautiful designs, customer service, clean place, good atmosphere. When we walk out after purchase- we feel like a million dollar. I have always experienced white glove service at Sona Jewelers! I am your customer for a lifetime. read more

Sona Jewelers - Bangles bought in 2020 and set bought in 2002 - Jewelry Near Me - Iselin, New Jersey

I have been going there for almost 30 year. Still the owner, Chamanlal and his sons had no problem being rude to me and my husband. I will never go back there. On Dhanteras they deliberately made us wait for hours while they waited on other people. Their arrogance is unbelievabl. read more

Mona was very helpful. We loved our experience. Staff was very efficient and made the process easy

Frequent customer here ! Manpreet Singh was awesome . Excellent customer service Love shopping here, recommend to everyone read more

Bought our wedding jewellery from this place. Good customer service and good collection read more

Sona Jewelers - Jewelry Near Me - Iselin, New Jersey

They are incredibly patient, knowledgeable, transparent through this process. Thank you for making this memorable moment and special. read more

Sona Jewelers - Had a fabulous experience picking out my Mangal Sutra with my in-laws. - Jewelry Near Me - Iselin, New Jersey

Drove to Jersey for dosas and gold. Got some delicious dosas at Saravanaa Bhavan and got amazing deals at Sona Jewelers. Rahul and Dhruv are a great team and very patient and helpful with us. So excited for my bangles. Check out these guys for all your jewelry needs. Truly exceptional. read more

My friend Daxa Patel won the give away contest at Sona jewelers and won Louis Vuitton Bag .. we have been customers for over 10 years and can vouch for the authenticity and exquisite designs . Thank you Sona jewelers for this amazing gift ! The customer services here was par excellence !! So visit !! Yay !!!!!! read more

Sona Jewelers - Winners of the Contest !! Sona Jewelers - Jewelry Near Me - Iselin, New Jersey

We have been shopping here for more than 10 years ... they never disappoint. Ver customer friendly... they personalize your shopping experience. The staff is amazing... they care for you and their suggestions are valuable... love shopping here... read more

Sona Jewelers - Jewelry - Jewelry Near Me - Iselin, New Jersey

Great place. Beautiful selection. Excellent customer service. Exchanged an item for me without hassle at all. read more

Sona Jewelers - Box - Jewelry Near Me - Iselin, New Jersey

Very nice jewelry collections and good quality of watches. First time purchase and was very impressed with the wide range of selections available in the store read more

Sona Jewelers - Very nice experience.!!!! The collections were very impressive. Must visit for huge selections of jewelry and watches. - Jewelry Near Me - Iselin, New Jersey

My wife and I had a great experience shopping at Sona Jewelers. It is the largest and most luxurious store on Oak Tree Avenue in Iselin. On a Sunday late afternoon, the store was well-staffed with smartly dressed salesmen and sales ladies. We spoke with several sales reps. All were friendly, patient and provided us fair price quotes on a variety of items. Sona carries a deep inventory of jewelry pieces - much more than is displayed in the showcases. Ultimately, we purchased a white gold wedding band for me. We were very happy with the quality and price. read more

Loved the stud I got for my second piercing!! Great customer service. They have a good selection and my sister got a pretty mangal sutra too read more

Sona Jewelers - Second piercing earring!! - Jewelry Near Me - Iselin, New Jersey

Stunning Jewelry. Amazing customer service. Very friendly, Wide variety of diamonds and gold. Thank you! read more

Sona Jewelers - Jewelry Near Me - Iselin, New Jersey

Had an amazing experience at Sona Jewelers, wifey really loved here gift. So glad she decided to pick this place. Definitely recommend people out there looking for diamonds. read more

Sona Jewelers - Jewelry Near Me - Iselin, New Jersey

The best place to buy Indian jewelry. My family and I have been coming for years! Best customer care and experience! Highly recommend this to everyone! read more

We worked with Chirac to buy some earrings. He was really helpful in gathering a number of earrings of the general type we wanted but in a variety of styles. He was Helpful, pleasant, and let us go at our pace. We are very happy with our purchase at the end of our visit. read more

Bathrooms are always out of order, the place is decent but very expensive for the quality. But the worst thing was their unethical way of getting 5 star reviews from customers. They bribe you with a silver coin at the end of your experience only if you leave a 4 or 5 star review. Unbelievable. read more

Torn about this one... We found our Engagement Ring SETTING here. We were referred here through a friend. Sunita helped us and boy did they have a WIDE Selection! I must have looked at over 100 rings! I pulled aside about 20 rings and finally narrowed it down to one. The One! It was gorgeous, I'll post a photo up. Did I mention it was half the price of what London Jewelers was charging? AND this one had diamonds across half the band? Great selection, even better price! So what's the problem? About 4 weeks into buying the setting, a side stone fell out of the ring. Seriously? 4 weeks? We're not talking 4 years here. I called them to see if they would fix it and they said they would have to send it out and there would be a repair cost. Excuse Me?!? After quite a lot of angry calls it turns out I was speaking to the wrong person and the Manager in charge of the Wedding section said he would repair it for free but we would have to bring it in. We lived 3 hrs (w/traffic) away. We ended up having another jeweler fix it for free. He said it cost nothing to them to repair. Thanks a lot Sona... read more

They sized our rings wrong. When we went to have them resized they were nasty and unprofessional for a simple ring resizing request. Save yourself money and a headache and go to literally any other jeweler. We went here because they had many positive reviews but I'm wondering if those reviews are fake because we had a terrible experience. The jeweler next store was able to help us out and treated us with respect and professionalism. We will be shopping there from now on. read more

It seems that other folks have had some less than pleasant experiences here. I went to Sona last month with my mom to start the process of looking for bridal jewelry for myself. We worked with a professional, straight-forward, but nice young woman who, after asking me a few questions about what kind of piece(s) I was looking for, started pulling out options that all were really quite on the mark. Ended up finding something that I absolutely loved, but probably paid more for it than I would have wanted to- that being said, with minimal haggling she brought the price down to something a bit more reasonable. Would recommend this store for folks looking for intricate, thoughtfully designed gold jewelry who are looking for an efficient experience with minimal bargaining. read more

I've bought quite a few pieces of exclusive jewelry from this jewelry store. I like the latest designs they carry and I was always greeted with a smile. The owners seem nice and welcoming as well. Making charges can run quite high but that's ok because you do get exclusive designs other than that gold prices are on point and to standard. Will be nice if they could run some payment programs and promotions. This will make buying jewelry much more affordable and interesting. read more

I just did a "Happy Dhanteras" shopping with the family, such a wide variety of jewelry available at this store compared to all the stores lined up at Oak tree ! Must visit on this Diwali!!!!!!! read more

We bought thin chain for my daughter and my husband paid and I did not see the receipt after until we got home. There was no break up for the charges and the next day we went for clarification. The manager there said the making charges was embedded in the cost of the chain so for a $350 worth of chain there was $120 making charge. This break up was not explained to us nor was the per gram cost explained when my husband paid for the Jewellery. People of you are buying something less in value watch out. IT IS A RIP OFF read more

The service here was fantastic! Our assistant was very helpful and informative about different options and even contributing to finding the perfect necklace and earrings for our engagement. Would recommend for anyone looking for jewelry! read more

We have bought earlier at sona jewelers and the selection and quality is good here .Would recommend this to our friends as well

I and family normally purchase jewelry from locals however ever since Sona Jewelers opened up in iselin, NJ, we have been their customers for ever. This is our at least 5th yearly visit and we have never been disappointed. Only reason for 4 star is we would like another location close by as we drive at least 2 hours since we only like to purchase any kind of and any variety of jewelry from this particular jewelry shop. Highly recommend this to anyone interested in purchasing most authentic Indian jewelry in the area!! read more

PLEASE whatever you do! DO NOT visit this place. They are so rude! And big liars! I had to drive there 3 times! And they still couldn't get my ring right! They tried to sell me a broken stone! Got the wrong size and design! Then called me a liar! And when I told them this is not what I wanted the two owners refuse to give me their names and tried to intimidate me! He even threatened me and said "go do what you want nothing is going to happen" reading all the reviews from other people I wish I had done that before. Yes I finally got my ring today that they over charged for! And didn't put the receipt in the bag!!! Please check your bags if you did make the mistake of going to this awful place. And take pictures of what you order. Or just don't go there! Disgusting! Specially the tall guy with a big stomach he has no manners. And the guy that's loosing his hair... he deserves it!!! Hope he loose his teeth too since he lies right through them! And the older lady that works there with the glasses! Ms shame on you for lying. Charged me for 6 grams of gold and gave me a ring for 3 grams read more

They have a great selection of jewelry and stones. Customer service was really good and they helped us find the right jewelry for our needs and budget. thanks, read more

Their service was excellent. They were very patient and informative with the process of helping me select a men's wedding band!

Highly overpriced !!!! If you buy $ 3000.00 worth of Jewellery it will be cheaper for you to fly to Dubai and buy the same there for $ 1500.00. Crazy ridiculous prices with very bad arrogant attitude. Stay away unless you want to waste your hard earned money in this fancy looking place. Good luck !!! read more

Love their exquisite bridal collection. If you are into antique/ kundan sets this will be your place. The front desk folks are very polite . My recommendation is to provide a good description of what you need. Don't get carried away with whats on display . They also custom make with a good turn around time. read more

Great selection and reasonable price. We didn't spend an hour haggling. Sales people were cold and straight to the point. A little friendliness would have made this transaction easier. read more

Nice variety and large collection for earrings my wife wanted to buy. Very helpful staff and reasonably priced jewelry. I have shopped at this location before couple of times and will be coming back when I need jewelry in future. read more

Arrogant staff and owners.Highly overpriced. These people have no idea what they are selling. Cannot explain the price. Please do go there. I ended up buying from a store nearby with better service and price. The shop is not even worth a star. Please avoid read more