Over the weekend I had an especially negative experience at Spit Junction Newsagency - a community newsagent that survives on a loyal repeat customer base.
I had entered the store with the intent to purchase a copy of Fortune - a magazine that I had not read before but came recommended from a friend. At $11 an issue I picked up the magazine and flicked through it before zeroing in on an article from Warren Buffet. Like most people I wanted to know what I was buying.
After less than a minute I was accosted by the proprietor, Graham - "You reading or buying?" I was stunned. "You reading or buying?" he demanded again, this time within 10-inches of my face. I asked if he was serious and he told me he was running a business and that I purchase the magazine or leave.
I admit I did not handle it well and my emotional response - I told him to "get out of my face" and used some liberal language - only served to escalate the situation. He went on to call me a 'freeloader' and 'wanker' before aggressively shepherding me out of the shop.
With a background in retail and current employment in a leasing role with a large shopping centre developer, this is the worst example of customer service I have ever encountered. While I can appreciate that Graham has a business to run I find it hard to accept that a couple of minutes browse time is not warranted for an $11 magazine purchase for a specialist title.
His argument that the publishers are pushing him to drive away 'freeloaders' who consume content in-store without always purchasing the title is hard to fathom when most are giving away content online to increase their readership base.
With print going the way of the dinosaur and magazine circulations in perpetual decline I question how a community newsagent can afford to treat customers in this way? read more