The Staff was extremely helpful they got me a fitting room right away and helped me find the…read moreperfect dress ! I bought a beach white dress !! I one hundred percent recommend!!!! Love this shop !!!!

This store caters neither to my size nor aesthetic, but I appreciate that this store is…read moreWHEELCHAIR-ACCESSIBLE, with an automatic door opener button and reasonable space between racks. The clothing, which features men's and women's mainstream sizes (I didn't observe any plus sizes), is very sporty and androgynous, and prices run about $28 for a t-shirt, $68 for a hoodie, $148 for a men's plaid button-down, $110 and up for sunglasses, $68 beach towel, and a variety of very delicate jewelry with petite pendants on fragile-looking chains that spoke of understated, modern elegance. Nothing here is overtly feminine, and the sportiness is further driven home by the presence of several giant windsurfing boards mounted along the wall near the back of the store. It's not the kind of store I'd personally shop in, because as I mentioned above, they don't carry plus sizes in women's clothing, nor do they share my aesthetic for jewelry, etc....But I feel it's important to give credit where credit is due, and I cannot stress enough what an awesomely humane gesture it is for a shop to make such an effort to make their store accessible to ALL people, whether able-bodied or those who live in wheelchairs.

Staff isn't very welcoming, and merchandise is on the higher end price-wise. Also more of a girly…read morestore, not much here for the fellas. Right across from Back Door Donuts, so your best bet is to grab a donut and coffee and sit on the bench while your girlfriend shops here. You're not going to find much of anything for yourself if u're a guy.yo

Staff ignored me when I walked in, overpriced and unable to get patches independently from totes…read more Not getting a dollar out of me

Wayne Charles was super helpful and a total rockstar owner of this awesome establishment. My…read morepartner is obsessed with his wicked shirt featuring a gorgeous swordfish print on the back. I've got to post a picture of the shirt since my partner wants to show off how ridiculously good it looks on him.

Ahhhh, so you all ONLY know about Oak Bluffs? What... if I was to tell you that... this isn't their…read moreONLY EPIC STORE...? I, met one of the owners, Avi (a long time ago- their first season on KENNEBEC AVENUE- in Oak Bluffs; near the Madison Inn). And now.... 1. OAK BLUFFS, MA - 145 CIRCUIT AVENUE 2. FALMOUTH, MA - 153 MAIN STREET 3. HYANNIS, MA - 349 MAIN STREET AND... NEWEST MEMBER OF THE FAMILY- 4. OSTERVILLE, MA - 866 MAIN STREET "KEEP IT REEL" Each store has been uniquely curated to their locations. With selections for literally EVERYONE!! I wish I was joking about the last statement! Literally everyone!! The owners Avi and Kaitlyn (who I had the pleasure of finally meeting after a gazillion years) are a wonderful family unit (certain there are other members of this great store, haven't met officially). THEY ARE KILLING IT!!!! Avi and Kaitlyn have invited my work ethic into their FAMILY circle (and their employees - ** shout out to Nate (Martha's Vineyard & OSTERVILLE, MA and Crystal - Falmouth store Manager!!***) are also curated and trained for different locations, as well - they are ALL SPECTACULAR) at their FALMOUTH location with flexibility for my schedule (#2 dog walk of the day). With much gratitude! Thus far, their team (which now I am a part of) are knowledgeable, forward thinking, casual, pleasant and super happy people! It is a pleasure so far! PLEASE, excuse the current photos that may seem blurry - YELP would only let me do 12second video- these pics are from the rest of the video.

We miss you John Louis Zannini. Gone way too soon. I will…read moresee you in Heaven, my friend, Much Love & Respect

As a lifelong Vineyarder, I can't believe this place (open since 1999) only recently came onto my…read moreradar. Particular kudos is owed for their well curated musical performances that add a needed sense of community and gathering at the height of the summer season. Worth seeking out.

The clothes- Are Everything!! Don't walk in unless you are prepared to SHOP, lol…read more They do not sell online/ship so if you like it- buy it! Exclusivity is key here!

Every summer I come to MV, this shop NEVER fails. I literally walked into the store in one outfit,…read moreand walked out in an entirely new one (shoes as well, lol). Everything from casual to formal beach/coastal wear at a VERY good price. Cannoooot wait to come back

One of the best souvenir shops on the island. Great prices, friendly people. Found a "Beavis and…read moreButthead" Captains Club shirt and scooped that up. Yeah, I still have that immature side. Anyway, it's also one of the bigger stores and has a variety of items. Staff was great, and if/when I go back to the island, this will be one of my stops

I am the lady who said "thanks you too" when you asked if I wanted a receipt today, lol Thx for…read moremaking me LOL Great service and conversation

Great quality clothing at the most reasonable prices in town. Friendly and helpful staff.read more

Grabbed a sweatshirt in my travels. Clerk was friendly and the prices were reasonable, and the…read morestore was clean. Nice selection of items and its close enough to the ferry to walk to and/or grab a souvenir on your way home.

A standard souvenirs / t-shirts shop on Martha's Vineyard, but they have a plentiful selection,…read morewith some fashions put on discount.