Whoa. I had an amazing Adv Technique class with Robby Descant. Doing selftapes at home can feel like a chore and be frustrating for actors because you rarely (if ever) get feedback on how to perform for commercials. Robby changed all that for me and got me excited again about auditioning for commercials. In the first class he focused on the technique behind preparing a great audition but also the mindset you should have as an actor to stay energized in this branch of the industry. I could notice myself (and others) getting better each week. Robby created an environment where we could play and have fun while also giving a performance that was authentic to the individual. I would highly recommend these classes and Robby. I'm continuing through their series and excited to continue growing read more

The Commercial Class - Specialty Schools Near Me - Los Angeles, California

The Commercial Class has been an outstanding experience so far! I enrolled a few weeks ago in the introductory class with Joy Lofton and it has already exceeded my expectations. After taking a break from acting for a few years, I'm now in the process of getting new headshots and looking for representation. I wanted to ease back into commercial acting and this class seemed like the perfect way to do that. Before signing up, I wasn't confident in my commercial technique or auditioning skills, but I also worried the class might be too basic since I've taken several others before over the years. From the very first class, Joy provided invaluable insights that immediately helped improve our work. She broke down how to approach and deliver copy in a way that made sense. As a working commercial actress and session director, she has likely seen thousands of auditions, and her expertise shows in every piece of feedback she gives. She knows exactly how to redirect actors to deliver their best performance with kindness and clarity. Unlike some teachers in this town who berate actors in narcissistic fits of rage, Joy is the complete opposite. She creates a supportive environment, starting each audition scenario by reminding us to breathe and center ourselves before diving into the material. Personally, I started off feeling apprehensive and unsure, but now I feel significantly more confident in making stronger choices without second-guessing myself. Overall, this class covers everything you need to succeed, from slating to self-taping, and I would 100% recommend it to anyone looking to learn or refine their commercial acting skills! read more

I found Joy's Intro to Commercial class a great experience. She was sharing valuable "Hands-On" experience from DAY 1. I booked a META commercial using tools I learned from JOY LOFTON!! I could not have done it without her! read more

The Commercial Class - What time is it? Time to take Joy Lofton's Commercial Acting Class! - Specialty Schools Near Me - Los Angeles, California

Being in Joys class was such a pleasure and very insightful. I learned how to properly film a self tape and give better responses to those semi weird questions in the self taping instructions. Using what Joy taught me, I booked my Kohls commercial the following week. I highly recommend!! read more

For anyone interested in upping their on camera commericial audition game, Joy Lofton's classes are the place to start. You're in a safe place, working with a highly experienced industry pro and a small group of people who are there for the same reasons you are. There's comfort when you realize you have something in common with absolutely everyone there. There is a spirit of "here we are together, let's all learn together." It occurs to you that everyone there has made a personal judgement that this class that will benefit them most at this stage in their ongoing actor development and you'll probably make a few new friends fast. It's really the best kind of environment to learn in. Joy's way of imparting the information you need to know and remember is very effective. The basics are all here. You'll never walk into another casting situation again feeling the least unsure. When you're done with Joy's beginning workshop, you'll leave feeling like you really belong and have the tools to "own the room" next time you're called to audition. So, yes. If you're still wondering, the value for the money is 100% there. Gregory Glaser read more

I studied under Joy and Reece. By far one of the best classes for commercial acting that I'd ever taken. Although I only have experience with 2 of the teachers here, you'll hear great things about each and every one of them. They're all here to help you get out of your nerves and into the most comfortable you so that you can leave the best impression possible. We actors tend to get into our heads about perfection when it comes to auditioning, the commercial class will help remind you that none if us are perfect and it's all about finding that love within yourself and having fun. This class is worth your time and effort. read more

The Commercial Class - The Commercial Class - Specialty Schools Near Me - Los Angeles, California

Joy Lofton is an excellent teacher! She is very upbeat and positive, nurturing even. She fosters a sense of camaraderie that made each evening fun and enlightening. I learned a lot in this class, and recommend it to anyone who wants to learn about commercial acting. I finished the class in March and already (June) have had three bookings! read more

Joy Lofton was my teacher for this session and it was not only a thoroughly enjoyable class with lots of humor but Joy's expertise in the specific craft of commercial acting and how to prepare for an audition was full of specific effective techniques. After a scene critique, the transformation of each student's work was remarkable. For a quick 6 session workshop - I highly recommend the class to achieve a confident,professional and successful approach to auditioning. read more

I loved The Commercial Class and Joy was such a great teacher when I had her! I felt like we all got individual attention and it honestly made me excited about auditioning for commercials for the first time ever. She made commercial acting feel like a human experience which I think was the missing piece for me with commercial auditions before. Highly recommend. read more

The Commercial Class teaches you very specific techniques you need to know to go into a commercial audition. All the teachers are working performers or run casting sessions, so they give you current and valuable information on what you need in commercial auditions today in 2024! I found it valuable in terms of the acting and improvisation techniques they teach you as well. I highly recommend every actor who wants to do commercials take the Commercial Class. read more

I took the intro class with Joy and absolutely loved it! I learned so much and will be taking more classes for sure. I loved Joy's class because she met everyone at their level, her feedback was insanely helpful, and she class so much fun! read more

This is honestly an excellent class that prepares you for the reality of the commercial audition. Highly recommend Joy Lofton, she's such a lovely, fair instructor and sets you up for success. read more

I thoroughly enjoyed Joy Lofton's Commercial Audition class and gained a lot of wisdom from it, too. Joy is very knowledgeable and has the resume to back her teaching creditentials. This is a home run class! Before taking this class, I struggled with getting a commercial agent. Joy provided a list of agencies that might be interested in talent at our level, and within a month I was able to secure an agent. I don't want to insinuate this will happen for everyone, but it did for me. Bottom line... Joy's Commerical Audition Class is A++++ read more

I was recommended this class by a couple of friends who are in the acting sphere. Joy was my instructor and I would highly recommend her. She is incredibly personable and knowledgeable. I took the Intro to Commercial class and it was a great way to learn the ins and outs of the commercial industry in LA. Joy taught us everything from basic dos and don'ts to how to land a commercial agent and book gigs. If you are someone wanting to get into commercial acting, I would suggest taking this class. read more

The Commercial Class - Specialty Schools Near Me - Los Angeles, California

What an incredible experience. As someone new to acting - starting "later in life" - I wasn't sure I'd fit into a class of aspiring actors. Joy made us all feel relaxed and valued. The learning and encouragement started with introductions and continued throughout all the classes. Her personal experience was an invaluable resource. The information I learned I was able to put into practice immediately and started booking roles. Take this class! And tell Joy Doug says hi! read more

I will say it took me quite sometime to get over my fear of getting back into acting and this class helped me realize that it's never too late. I was fortunate to have an amazing group as well as a caring and thoughtful teacher(Joy Lofton )who has no problem helping you grow your talents. I would definitely recommend this class to beginning to advanced actors cause of the love these people have for their work. Thank you Commercial Class for teaching me there's always help and room to grow together. read more

The Commercial Class - Beautiful people - Specialty Schools Near Me - Los Angeles, California

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I adore this studio. The teachers are kind and really know their stuff - they are working session directors! It's a fantastic place to network and train. Don't walk, run to the Commercial Class and especially any class with JOY LOFTON! She's the best. read more

Omg!!! This class was such a blast and much needed! I was super new to the acting world in general, but my kids are in the industry and we often got family auditions so I decided to hop into this class. My first class I took was with Joy! And a joy she is! She is a working actor that was able to answer all my questions. After her class I got my commercial agent! I learned so many things that I got to use not only with my auditions, but with my kids as well! I also love that a large portion of the auditions we get come from the 200 s la brea building, so when you get that audition, you are familiar with the room already! After Joy's intro class I took the advance class with Reece and he was so amazing as well!! Highly recommend taking these classes! read more

I took Joy's Commercial Class last summer and absolutely loved it! You're given different exercises each week and there's SO much information that helped me nail self tapes and feel more confident in auditions. Joy was such a pleasure to learn from- she's funny, warm, and has so much experience from the commercial industry so you're learning from the best. Would recommend to anyone! read more

I had Joy as my teacher and she really helped me lock in to the type of acting necessary to be in the commercial industry. I'm so thankful for her expertise and will definitely be coming back for a refresher! read more

i absolutely ooved taking this class . it's practical and fun and I learned so much. I have been auditioning and in 0tue business" and still picked up so many great lessons that have without a doubt upped my game. also had the wonderful privilege to have Joy as my amazing teacher . she creates such a fun and safe space to learn and work . I literally cannot say enough good things about her. she's so great . I would even take her class again !! read more

So far I've taken two commercial classes at this school taught by Dave Wilder (Intro Commercial Techniques) and Jonathan Runyon (Advanced Improv). Words are not enough to express my gratitude to them! These two teachers are God sent. My respect and admiration to them! I've had a terrific experience in their classes and learned so much that I've booked a role in a commercial next week after I had finished my classes with them. I strongly recommend anyone to take classes at this school. They truly have made a difference in my life. Thank you, guys! Best, Shanna May read more

This was a great, very practical and informative class! It was challenging yet it felt like a safe space for someone like me who is pretty new to acting. Joy is a great teacher. read more

I took the Intro Class with Joy Lofton, and it was truly one of the best classes I've ever taken! The environment she created was so calm and supportive, and she really took the time to teach us every practical thing we might need to know going into auditions. Plus, after taking her class, I was able to sign with a commercial agency! read more

Loved taking class with Joy! She really broke down how the commercial industry works and how it's so different from what we expect, given what we know about TV and film. She had such a welcoming presence and fostered an environment so conducive to learning. Highly recommend! read more

I was referred to this class from a major commercial actor. I was told if I wanted I learn what it takes to book commercials to come here. It was a great experience and Joy Lofton made the class informative, comfortable and exciting. . I look forward to returning. (I also booked after her so yes it's worth it!) read more

The class is amazing and it will prepare you for the commercial audition with confidence and direction. Take Joy Lofton class, she's a great teacher! read more

I absolutely love love LOVE these classes! My first course here was with Joy Lofton and she was by far my favorite teacher! Not only did I learn alot but, most importantly, she provides a safe and FUN environment to learn and grow in! A great experience! I recommend to all :) read more

I found Joy's Intro to Commercial class awesome! She gave the class valuable personal experience from the first day. I booked two commercials while I was taking the classes and couldn't have done it without JOY LOFTON!! read more

This was a wonderful class that taught me so many valuable tools! The Commercial Class was my first acting class ever and Joy made me feel so comfortable to be my authentic self. Joy was the absolute best! She's genuine and super insightful! read more

This class is incredibly useful! I can see what a tangible difference it has made in both my acting craft and my confidence in commercial auditions. Joy was an incredible teacher and gives very specific feedback to each participant that allows all of us to improve. The classroom is a very nurturing environment that made me feel comfortable in asking questions and trying out new choices. read more

This class is absolutely amazing!! I 1000% recommend to any actor at any level. My commercial audition technique and my confidence skyrocketed after my classes with Joy. read more

Taking the 50+ class to tighten up my audition skills has been one of my better choices in getting back into the swing of things especially after several years of unexpected health matters. ROB BROWNSTEIN didn't beat around the bush as he gave different perspectives on various topics that arose. He is gracious and giving in his knowledge and ability to draw out the best from his students. I am excited and would highly recommend Rob as your coach for commercial work I look forward to taking his acting classes. read more

TAKE THIS CLASS! I have spent years taking classes in Los Angeles, Chicago and Atlanta. I have learned so much from the good classes, and suffered through the cash grab of the bad ones. This class is by far one of the best commercial classes I have taken in Los Angeles. Its informative, and a great mix of instruction and practice. Joy was my teacher for the Advanced class and she is amazing. You get blatant honesty, and critiqued without embarrassment. While reviewing technique is a huge plus, the golden nuggets of information you receive in each class is what makes it worth it! This class is affordable, worth your time, a great value, and it really increased my confidence in commercial auditions. As someone who has "tried them all", I offer advice to any actor trying to book a commercial, take this class! Break Legs! read more

I took The Commercial Class last fall with Session Director Michael Antonacci. It was so helpful to practice and learn in the actual rooms where great commercial auditions take place--and from people like Michael who are currently running auditions in the industry. Michael offered practical lessons and advice and during each class every actor put up work on camera and watched it back. Then at the end of the month, we got to meet Ross Lacy and Alyson Horn and ask great questions about the commercial industry. Since taking The Commercial Class I started to get auditions in more casting offices, I got my first two callbacks a couple months after finishing the class, and now I just booked my first national commercial! I highly recommend this class. read more

YES! TAKE THIS CLASS. YOU GET TO LEARN FROM SESSION DIRECTORS WHO... A. DO THIS DAY IN AND DAY OUT. B. CARE ABOUT ACTORS. I took the Advanced A commercial class this past april with Michael. Throughout the 4 weeks we worked on large copy, Same day calls, driving auditions and callbacks! We even got to play producer, director & ad agency. This gave us the opportunity to see what auditions looked like from the couch. This is an invaluable experience and the closest thing to a real room. Michael A. is fun, gives insider tips and being a working actor himself, he understands how we work. You get to learn from your mistakes in a safe space and fine tune your strengths! After your 4 week class you then attend a Q&A with Alyson & Ross. They are both honest, informative and also hilarious together!! Whether you are new to the game or been around the block.YOU WILL LEARN THINGS. Go work that commercial muscle!!! read more

Just like any sport you need to practice to stay competitive. The commercial class for 50+ gave me the tools to challenge myself to be all I could be. The individual critiquing helped me focus on removing my faults and concentrating on positive choices. Our teacher ROB BROWNSTEIN excelles in the craft and is a wonderful teacher. I highly suggest taking this class if it applies to you. read more

The Commercial Class - Specialty Schools Near Me - Los Angeles, California

I've taken two classes here, Advanced A & B. They were both great, wonderful sessions, learning types of commercial skills for auditions (car/driving, eating, technical, duos, groups and a bit of improv) There is a weekly focus and you get up each week, review your take, your choices and work multiple times, as time permits. A smaller class really helps that, the first class was full, because pilot season and many actors in town. My second class was more enjoyable, because, less people meant we were given more attention and time to work. Either way, I feel like I learned more skills and got lots of positive support from my classmates and teachers. The Q&A is very helpful if you're green and want some general FAQs from Alyson and Ross. Just do it. read more

I was deciding between The Commercial Class and... another well known commercial class in town and I'm SO GLAD I decided to take this one. I cannot recommend this class enough. I took the Intro class with Joy Lofton and it was such an amazing experience. I walked out of the FIRST class feeling like I knew soooo much more than I did when I walked in. Joy is both an actor and a casting session runner so she has so much knowledge from both sides of the camera. She was caring, funny, and such an amazing teacher! She created such a supportive environment and encouraged us to use the classroom as a place to TRY because it was better for us to fail in class than fail in the audition room. You get on camera and work every class (sometimes twice in one class!) which is very important. Plus, the last session is a Q&A with Alyson and Ross themselves where I learned EVEN MORE from two of the busiest casting directors in the city. TAKE THIS CLASS if you want to improve your commercial auditioning. You will learn things you had never even thought about, you will get to work every class, and above all, you will be learning in an extremely supportive environment from people who are actually working right now in the fields they're teaching you about. read more

A challenging and refreshing class to up your commercial game! I had the pleasure of taking the first AHC and RLC commercial class Advanced A. It was an extremely valuable experience. All of the teachers know their stuff. They run sessions at the actual casting office, so they know what works in the room and what doesn't. Joy Lofton was great. Funny, professional, and extremely knowledgeable. She was always happy to answer any questions we had, and give us tips on what we could do to help us excel during an audition. The scripts were given to us a day or two before each class. There was always a variety based on our "Type" that we would go in for commercially, which I really thought was cool. Most of them were dialogue heavy which was great because I don't often get to work on those types of commercials. All in all, I felt like it was a great workout. I think it is super important to keep those muscles strong and fresh so that way you can go into the audition room prepared and ready to kick ass. Alyson Horn and Ross Lacey are friggen awesome casting directors, so please do yourself a favor and take a class. Oh, and don't forget to breathe! :) P.S. I just booked my 3rd commercial this year! read more